Profound vs SE Visible (2026): which should you pick?
As of Oct 23, 2026, Profound and SE Visible share a 2.2 GPA, neither has a free plan, and SE Visible starts cheaper, at $79 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on features. SE Visible grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
SE Visible
AI visibility tracker from SE Ranking for brands and agencies
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick SE Visible if
- Fits if you need ChatGPT, Gemini and Google's AI answers checked daily in the US, UK, Canada or western Europe
- Works for teams that want to pull prompt and citation data into their own scripts through an API
Look elsewhere if
- Skip it if Perplexity or Claude matter, as neither is tracked yet
- Not for you if you sell outside its seven countries or work in a language beyond its five
- Too light for agencies wanting white-label, since the Agency Pack doesn't cover SE Visible yet
- Watch out: its pages list sentiment and local tracking as coming soon while also showing sentiment, so ask what's live
- Tight if you run more than 3 projects, as Core with 5 costs $151 a month billed yearly
How we grade them
| 2.2GPAProfoundFair | 2.2GPASE VisibleFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CBasic is $79 a month billed annually, $99 monthly, for 200 prompts and 3 projects, which sits in this category's usual range. A fourth project means Core at $151 a month billed yearly. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CNo free plan, but a 10-day free trial, a little longer than the usual week. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CDaily checks in real browser sessions, visibility, sentiment and share of voice, source analysis, competitor benchmarks and an API. The gaps the listing names: only four engines, with Claude still to come, and tracking in seven countries and five languages. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. You set up projects, prompts and competitors, and pick from seven countries and five languages. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with no desktop or phone app and no integrations on record. The API covers projects, prompts, mentions and sources, and reports export to CSV. |
| Best for | big brands tracking AI answers on many engines | daily checks on Google's and ChatGPT's AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and SE Visible. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. SE Visible starts at $79 a month and scores 2.3.
Profound scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 13 score higher than SE Visible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents, web analytics and content optimization.
At a glance
| Profound | SE Visible | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $79 per month for 200 prompts, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | 10-day free trial |
| Web | ||
| Made by | Profound | SER Acquisition Inc. |
| Price read from | tryprofound.com | visible.seranking.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
SE Visible
- Only ChatGPT, Gemini, AI Mode and AI Overviews are tracked; the site says Claude is coming and lists sentiment and local tracking as coming soon.
- There is no free plan; the trial lasts 10 days.
- White labeling through SE Ranking's Agency Pack does not yet apply to SE Visible.
- Tracking is limited to seven countries and five languages.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
SE Visible
- Daily AI answer tracking
- Each tracked prompt is checked every day on every covered engine, using real browser sessions rather than API answers.
- Brand visibility dashboard
- Shows visibility trends, sentiment and share of voice, filtered by date, topic and AI engine.
- Source analysis
- Lists the domains and URLs AI answers cite most, sorted into media, blogs and forums, to guide outreach.
- Competitor benchmarking
- Compares how often a brand appears against named competitors, with the tone of each mention.
- Countries and languages
- Tracks the US, UK, Canada, France, Germany, the Netherlands and Spain, in English, French, German, Dutch or Spanish.
- API and exports
- The API covers projects, prompts, mentions, sentiment, visibility metrics and cited sources; reports export to CSV.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
SE Visible
Basic$79
per month for 200 prompts, billed annually ($99 billed monthly)
3 projects and about 30,000 AI answers analyzed a month across ChatGPT, Gemini, AI Mode and AI Overviews.
Core$151
per month for 450 prompts, billed annually ($189 billed monthly)
5 projects and about 67,500 AI answers analyzed a month on the same four AI engines.
Plus$284
per month for 1,000 prompts, billed annually ($355 billed monthly)
10 projects and about 150,000 AI answers a month. Started through a demo rather than a self-serve trial.
CustomCustom
A package built with the sales team for needs beyond the Plus plan.
Ways to pay less
Profound
No public discounts listed.
SE Visible
- Annual discount
Save 20% with annual billing
SE Visible's pricing section lists a 20% saving on annual billing: Basic is $79 a month instead of $99.
Common questions
Which is cheaper, Profound or SE Visible?
As of Oct 23, 2026, SE Visible is cheaper to start with: $79 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and SE Visible starts at $79 per month for 200 prompts, billed annually ($99 billed monthly).
Which has a free plan, Profound or SE Visible?
As of Oct 23, 2026, neither Profound nor SE Visible has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.