Scrunch review (2026): is it worth $250 a month?
AI search monitoring plus pages served to AI agents
Scrunch report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for brands that want monitoring plus pages for AI agents
Scrunch tracks how your brand shows up and gets cited in ChatGPT, Perplexity, Google AI Overviews and Copilot, with site audits and AI bot traffic reports. Core is $250 a month for one brand, 125 prompts, 5 competitors and one country, and leaves out Gemini, Claude, AI Mode, Grok and Meta AI. Agent Pages, the API and SSO are Enterprise only, at unpublished prices, so small teams should look elsewhere.
Who Scrunch is for
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Who Scrunch is not for
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
Why Scrunch gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- DValue for moneyCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500.
- CFree plan and trialNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend.
- CFeaturesPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise.
- CEase of useNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country.
- CPlatforms and integrationsWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise.
What these grades rest on. Graded from this listing, whose facts were read from Scrunch's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/scrunch#review"><img src="https://toolgpa.com/badge/scrunch.svg" alt="Scrunch: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Scrunch stands among AI search visibility tools
Scrunch's GPA of 1.8 is higher than 13 of the 157 other AI search visibility tools we grade, and level with 15.
It stands best on free plan and trial (C, above 63 of 157) and worst on value for money (D, above 0).
Its paid plans start at $250 a month, against a middle price of $59 for the category: 124 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 98 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Scrunch’s own letter is outlined.
- DValue for moneyAbove 0 of 157, level with 18
- CFree plan and trialAbove 63 of 157, level with 88
- CFeaturesAbove 6 of 157, level with 118
- CEase of useAbove 0 of 157, level with 145
- CPlatforms and integrationsAbove 0 of 157, level with 50
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Scrunch, or make your own?
Keep it
Nothing Scrunch does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 129 of the 157 other AI search visibility tools grade higher. It costs $3,000 a year.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A crawler that checks every page of a site.
- A tracking script and a database that counts every visit.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Looker Studio among them, and has an API.
What this rests on. Scrunch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Scrunch?
Scrunch monitors how a brand appears and is cited in answers from ChatGPT, Perplexity, Google AI Overviews and Copilot, and on Enterprise also Claude, Gemini, AI Mode, Grok and Meta AI. It adds site audits, insights on what to change, product-level shopping data and AI bot traffic analytics, and its Agent Experience Platform serves an optimized version of a site to AI agents. Scrunch was acquired by Sitecore in 2026 and runs as a standalone platform.
Worth knowing
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Scrunch pricing
As of Oct 23, 2026, Scrunch is a paid product with a free trial, starting at $250 per month for 125 prompts.
- Starts at
- $250 per month for 125 prompts
- Free plan
- None
- Free trial
- 7-day free trial of the Core plan
| Plan | Price | What you get |
|---|---|---|
| Core | $250per month for 125 prompts | For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users. |
| Agency Core | $500per month for 250 prompts | For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users. |
| Enterprise | Custom | Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team. |
| Agency Enterprise | Custom | For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team. |
Read from scrunch.com on Oct 23, 2026. Prices change, so confirm with Scrunch before you buy.
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Common questions
Does Scrunch have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Scrunch is listed for Web.
Does Scrunch have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Scrunch is listed for Web.
Is Scrunch open source?
Scrunch is not described as open source on its own site, as read on Oct 23, 2026.
Does Scrunch have an API?
Yes. Scrunch offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.