Alternatives · AI Visibility
Scrunch alternatives
As of Oct 23, 2026, the highest-graded Scrunch alternative is Profound (2.2 GPA). The best free one is AthenaHQ (2.2 GPA).
Scrunch compared with 12 alternatives: Profound, Peec AI, AthenaHQ, Goodie, Evertune and 7 more.
Scrunch is a paid product with a free trial, starting at $250 per month for 125 prompts. 2 of the 12 alternatives are free or have a free plan. 4 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| ScrunchThis tool | Free trial · from $250/mo | Trial only | Web |
| Profound | Free trial · from $99/mo | Trial only | Web |
| Peec AI | Free trial · from $95/mo | Trial only | Web |
| AthenaHQ | Free plan · from $245/mo | Yes | Web |
| Goodie | Free trial · from $295/mo | Trial only | Web |
| Evertune | From $60/mo | No | Web |
| Addlly AI | Paid | No | Web |
| Adobe Brand Visibility | Free trial | Trial only | Web |
| Agentrail | Free plan | Yes | Web |
| Azoma | Paid | No | Web |
| Bluefish | Paid | No | Web |
| Brandlight | Paid | No | Web |
| BrandRank.AI | Paid | No | Web |
Price against what you get
Scrunch starts at $250 a month and scores 2.0 out of 4 on features, ease of use and platforms. 4 of the 5 alternatives on this chart score higher and start lower: Profound, Peec AI, AthenaHQ and Evertune.
Goodie scores higher without starting lower.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Scrunch
Profound
AI search visibility tracking with an AI marketing agent built in
- Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
- Profound also covers AI agents.
- Profound does not cover site audit, which Scrunch does.
Suits: Large brands that want AI answer tracking across many engines with sales-led onboarding
Peec AI
AI search analytics that tracks brand prompts across AI models
- Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
- Peec AI also covers reports.
- Peec AI does not cover site audit and content optimization, which Scrunch does.
Suits: In-house SEO and content teams starting to measure AI search visibility
AthenaHQ
Credit-based AI search tracking with content optimization agents
- AthenaHQ starts at $245 per month, billed annually ($295 billed monthly).
- AthenaHQ has a free plan, which Scrunch lacks.
- AthenaHQ also covers AI agents.
- AthenaHQ does not cover site audit and web analytics, which Scrunch does.
Suits: Small teams that want to try AI visibility tracking on a free plan first
Goodie
AEO platform for AI search tracking, content agents and attribution
- Goodie starts at $295 per month, billed annually ($354 billed monthly).
- Goodie also covers AI agents.
- Goodie does not cover site audit, which Scrunch does.
Suits: Brands that want tracking and content work for AI search in one tool
Evertune
AI visibility tracking paired with ChatGPT ads and content agents
- Evertune starts at $60 per month for 5,000 prompt credits.
- Evertune also covers AI agents and ad creative.
- Evertune does not cover site audit and web analytics, which Scrunch does.
Suits: Brands that want AI visibility tracking and ChatGPT advertising in one place
Addlly AI
Managed GEO audits, AI visibility tracking and content for brands
- Addlly AI also covers long-form writing, reports and schema markup.
- Addlly AI does not cover site audit, web analytics and content optimization, which Scrunch does.
Suits: Enterprise brands that want an agency-style GEO program with software
Adobe Brand Visibility
Adobe's AI visibility tool, formerly LLM Optimizer, with Semrush data
- Adobe Brand Visibility also covers schema markup.
- Adobe Brand Visibility does not cover site audit and web analytics, which Scrunch does.
Suits: Companies already on Adobe Experience Manager or Adobe Analytics
Agentrail
Shows how AI agents use your docs, APIs and MCPs, and where they fail
- Agentrail has a free plan, which Scrunch lacks.
- Agentrail also covers AI agents.
- Agentrail does not cover site audit and content optimization, which Scrunch does.
Suits: Developer-tool companies whose users increasingly arrive through coding agents
Azoma
Enterprise platform for product visibility in AI shopping agents
- Azoma also covers amazon selling.
- Azoma does not cover site audit and web analytics, which Scrunch does.
Suits: Large consumer brands selling through Amazon, Walmart and their own stores
Bluefish
Enterprise AI marketing platform for brand visibility in AI answers
- Bluefish also covers AI agents and reports.
- Bluefish does not cover site audit and web analytics, which Scrunch does.
Suits: Fortune 500 and other large brands with several teams working on AI search
Brandlight
Enterprise AI visibility platform with a managed strategy team
- Brandlight does not cover site audit and web analytics, which Scrunch does.
Suits: Global brands tracking AI answers in several countries and languages
BrandRank.AI
Recommendation share and brand-risk monitoring for enterprise brands
- BrandRank.AI also covers reports.
- BrandRank.AI does not cover site audit and web analytics, which Scrunch does.
Suits: Large consumer, health and financial brands managing what AI says about them
Limits worth knowing in Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Common questions
What are the alternatives to Scrunch?
The alternatives to Scrunch in this directory are Profound, Peec AI, AthenaHQ, Goodie, Evertune, Addlly AI, Adobe Brand Visibility, Agentrail, Azoma, Bluefish, Brandlight and BrandRank.AI. Each one has a side-by-side comparison with Scrunch.
Is there a free alternative to Scrunch?
Yes. AthenaHQ and Agentrail have a free plan alongside paid ones.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.