Adobe Brand Visibility vs Scrunch (2026): which should you pick?

Pick Adobe Brand Visibility if

• Fits if your site runs on AEM Cloud and you want fixes served to AI crawlers without page edits
• Works for teams already in Adobe Analytics who want AI traffic in the same reports

Look elsewhere if

• Not for you if you're not an Adobe customer, as even the trial is for AEM and Analytics users
• Skip it if you need to know which AI engines are tracked, since the documentation doesn't list them
• Tight if your CDN isn't AEM's managed Fastly, since edge fixes then need your IT team
• Watch out: the trial stops at 100 prompts, one domain and 50 URLs per opportunity type
• Pricey if you need a price before a sales call, as every license goes through an Adobe rep

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Adobe Brand Visibility

• Adobe publishes no prices; use beyond the trial limits needs a license agreement through an Adobe account representative.
• The free trial is offered to AEM Cloud and Adobe Analytics or Customer Journey Analytics customers, capped at 100 prompts, one domain and 50 URLs per opportunity type.
• Edge deployment is self-serve only for AEM Cloud's managed Fastly CDN; other CDNs need setup by the customer's IT team.
• The documentation does not list which AI engines are tracked.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Adobe Brand Visibility

Brand and source visibility

Measures how often AI answers mention the brand and how often its website is used as a source, with share of voice weighted by search demand.

Semrush-powered demand data

An AI visibility view built on Semrush data gives a baseline and shows real search volume for each topic instead of a high-medium-low guess.

Opportunities

Lists content fixes such as FAQs, abstracts and schema, and technical ones such as crawlability and indexing problems, ranked by priority.

Optimize at Edge

Serves approved fixes to AI user agents at the CDN layer without authoring changes; self-serve for AEM-managed Fastly, with guides for other CDNs.

Agentic and referral traffic

Dashboards show visits from AI assistants' crawlers and human clicks that come from AI citations to the brand's own sites.

Impact measurement

After a fix is deployed, custom prompts set a baseline and are re-run for about two weeks to measure the change in AI answers.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Adobe Brand Visibility

Pricing could not be confirmed. See business.adobe.com.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.