Peec AI vs Scrunch (2026): which should you pick?
As of Oct 23, 2026, Peec AI grades higher than Scrunch: 2.2 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Peec AI grades higher on value for money and platforms. They get the same grade on the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Peec AI
AI search analytics that tracks brand prompts across AI models
Scrunch
AI search monitoring plus pages served to AI agents
Which one is for you
Pick Peec AI if
- Fits if your whole team needs a login, since users are unlimited on every plan
- Works for shops that want win rates per product in AI shopping answers, from a Shopify or CSV catalog
Look elsewhere if
- Tight if you want more than 3 AI models, as each extra one costs $30 to $140 a month
- Skip it if you need Claude, Grok or DeepSeek tracked, which only Enterprise covers
- Not for you if you need the API or SSO without an Enterprise contract, billed annually
- Watch out: Looker Studio and multi-country tracking start on Advanced at $495, and the trial's length isn't stated
- Watch out: agencies are priced separately, on their own bundle page
Pick Scrunch if
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Look elsewhere if
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
How we grade them
| 2.2GPAPeec AIFair | 1.8GPAScrunchWeak | |
|---|---|---|
| Value for money | CStarter is $95 a month for 50 prompts on 3 models, billed monthly, with 15% off yearly. That's inside this category's usual range, just under the dearer quarter at $99, but each extra model costs $30 to $140 a month. | DCore is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | CNo free plan. There's a free trial, but the pricing page doesn't say how long it lasts. | CNo free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | CVisibility, position, sentiment and share of voice, with source analytics, fact-checking, AI shopping tracking and crawler logs. The gap the listing names: self-serve plans watch 3 models, Perplexity is an add-on, and Claude, Grok and DeepSeek are Enterprise only. | CPosition, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | CNo rating on record. You pick prompts, models and competitors, and work out which add-on models you need, before the daily scores mean much. | CNo rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Shopify, Cloudflare, Vercel, Akamai, WordPress and CloudFront, with Looker Studio from Advanced. The API and SSO come with Enterprise. | CWeb only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
| Best for | in-house teams starting to measure AI search | brands that want monitoring plus pages for AI agents |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Peec AI and Scrunch. How we grade
Price against what you get
Peec AI starts at $95 a month and scores 2.3 out of 4 on features, ease of use and platforms. Scrunch starts at $250 a month and scores 2.0.
Peec AI scores higher and starts $155 a month lower. Of the other AI search visibility tools on the chart, 19 score higher than Peec AI for less, and 98 score higher than Scrunch for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Peec AI also covers reports.
- Scrunch also covers site audit and content optimization.
At a glance
| Peec AI | Scrunch | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $95 per month for 50 prompts on 3 AI models, billed monthly | $250 per month for 125 prompts |
| Free plan | None | None |
| Free trial | Free trial offered; the pricing page does not state its length | 7-day free trial of the Core plan |
| Web | ||
| Made by | Peec AI | Scrunch |
| Price read from | peec.ai | scrunch.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Peec AI
- Self-serve plans track 3 AI models; each extra model is an add-on of $30, $70 or $140 a month depending on plan.
- Claude, Grok, DeepSeek, Qwen, Mistral and Meta models are listed only on Enterprise; Perplexity appears among the add-on models.
- API access and single sign-on come only with Enterprise.
- Agencies have separate bundle pricing on their own page.
Scrunch
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Key features
Peec AI
- Visibility, position and sentiment
- Daily scores for how often a brand appears, its position in the answer, sentiment and share of voice, measured against competitors.
- Source analytics
- Shows the domains and URLs AI answers retrieve and cite, classifies them as competitor, editorial, reference or UGC, and flags gaps where only rivals appear.
- Brand perception and fact-checking
- Scores what AI answers say a brand is known for, groups recurring objections, and checks claims in answers against facts you set.
- AI Shopping tracking
- Upload a product catalog from Shopify or a CSV to track visibility and win rate per product in AI shopping answers.
- Agent analytics
- Audits which AI bots robots.txt allows and logs AI crawler hits and AI referral visits from CDNs and hosts such as Cloudflare, Vercel and Akamai.
- Looker Studio, API and MCP
- Data flows to Looker Studio from Advanced, and to custom pipelines or AI assistants through the API and an MCP server.
Scrunch
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Plans
Peec AI
Starter$95
per month for 50 prompts on 3 AI models, billed monthly
Daily tracking, 1 project, unlimited users and chat support. Models are picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Pro$245
per month for 150 prompts on 3 AI models, billed monthly
Daily tracking, 2 projects, unlimited users and chat and email support.
Advanced$495
per month for 350 prompts on 3 AI models, billed monthly
Daily tracking, 5 projects, tracking in several countries and the Looker Studio connector.
EnterpriseCustom
Billed annually. All models, up to 13 tracked, including Claude, Perplexity, Grok and DeepSeek; unlimited projects, custom prompts, API access and SSO.
Scrunch
Core$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
EnterpriseCustom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency EnterpriseCustom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Ways to pay less
Peec AI
- Annual discount
15% off with annual billing
Peec AI's pricing FAQ says customers who choose annual billing get a 15% discount.
Scrunch
No public discounts listed.
Common questions
Which is cheaper, Peec AI or Scrunch?
As of Oct 23, 2026, Peec AI is cheaper to start with: $95 a month, against $250 a month for Scrunch. Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly, and Scrunch starts at $250 per month for 125 prompts.
Which has a free plan, Peec AI or Scrunch?
As of Oct 23, 2026, neither Peec AI nor Scrunch has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.