Spyglasses review (2026): is it worth $79 a month?
White-label AI visibility tracking for agencies and PR firms
Spyglasses report card
Fair · out of 4.0 · graded Oct 23, 2026
Best for agencies and PR firms reporting AI visibility to clients
Spyglasses runs your prompts every day on ChatGPT, Gemini and Google's AI Overviews, shows which pages and press placements AI cites, and scores what a placement may be worth to AI before you pitch it. Brand is $79 a month for 50 prompts. Perplexity is $29 a month extra per property, Claude is on request, white-label starts at $349, and reports and rewrites spend credits, so add up the extras before comparing prices.
Who Spyglasses is for
- Fits if you're an agency sending AI visibility reports to clients under your own brand
- Works for PR teams that want to see which coverage AI cites
Who Spyglasses is not for
- Pricey if you want white-label reports, which start at Agency Core for $349 a month
- Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
- Skip it if you track the same question in many places, since each extra location counts as another prompt
- Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
- Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts
Why Spyglasses gets a 2.2
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyBrand is $79 a month for 50 prompts, billed monthly, or 20% less paid yearly. That's above this category's middle at $49 and under the dearer quarter at $95. Unlimited users, SSO, MCP and the API come with it, but Perplexity is $29 a month extra per property.
- CFree plan and trialNo free plan, but a free trial that needs no card. The pricing page doesn't say how long it lasts.
- CFeaturesDaily tracking by persona and location, cited pages and outlets, placement value scores, a Citation Optimizer, site audits and AI traffic analytics. The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request.
- CEase of useNo rating on record. Reports, rewrites and briefs spend monthly credits, 15 for a report and 10 for a rewrite, and each extra location counts as another prompt, so there's planning before you set it running.
- BPlatforms and integrationsWeb only, with no desktop or phone app. Every plan has an MCP server and a REST API, and it connects to Looker Studio, Zapier, n8n, Make, Semrush and DataForSEO.
What these grades rest on. Graded from this listing, whose facts were read from Spyglasses' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/spyglasses#review"><img src="https://toolgpa.com/badge/spyglasses.svg" alt="Spyglasses: 2.2 GPA on ToolGPA" width="196" height="56"></a>Where Spyglasses stands among AI search visibility tools
Spyglasses's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
It stands best on platforms and integrations (B, above 51 of 157) and worst on ease of use (C, above 0).
Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Spyglasses’s own letter is outlined.
- CValue for moneyAbove 19 of 157, level with 100
- CFree plan and trialAbove 63 of 157, level with 88
- CFeaturesAbove 6 of 157, level with 118
- CEase of useAbove 0 of 157, level with 145
- BPlatforms and integrationsAbove 51 of 157, level with 106
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Spyglasses, or make your own?
Keep it
The plain part of Spyglasses you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.
It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A tracking script and a database that counts every visit.
- A score built from what the top results for each keyword cover.
- A crawler that checks every page of a site.
- It plugs into other products, Claude, ChatGPT and Semrush among them, and has an API.
What this rests on. Spyglasses’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Spyglasses?
Spyglasses tracks how ChatGPT, Gemini and Google AI Overviews answer a set of prompts each day, with Perplexity and Claude as add-ons, and shows which pages and media placements AI cites. It also scores what earned coverage is worth to AI, rewrites pages to be easier to cite, and measures visits from AI agents and assistants.
Worth knowing
- Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
- White-label reports and client portals start at Agency Core for $349 a month.
- Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
- Tracking the same prompt in another location counts as another prompt.
Key features
- Daily prompt tracking
- Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.
- Citation intelligence
- Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.
- Placement value scores
- AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.
- Citation Optimizer and audits
- Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.
- AI traffic analytics
- Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.
- White-label reports, MCP and API
- Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.
Spyglasses pricing
As of Oct 23, 2026, Spyglasses is a paid product with a free trial, starting at $79 per month for 50 prompts tracked daily, billed monthly.
- Starts at
- $79 per month for 50 prompts tracked daily, billed monthly
- Free plan
- None
- Free trial
- Free trial, no credit card required; its length is not stated
| Plan | Price | What you get |
|---|---|---|
| Brand | $79per month for 50 prompts tracked daily, billed monthly | For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews. |
| Agency Core | $349per month for 250 prompts tracked daily, billed monthly | 300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists. |
| Agency Pro | $699per month for 600 prompts tracked daily, billed monthly | Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month. |
| Enterprise | Custom | Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking. |
Read from spyglasses.io on Oct 23, 2026. Prices change, so confirm with Spyglasses before you buy.
Ways to pay less
- Annual discountSave 20% yearly or 10% quarterly
Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.
Stated on spyglasses.io
Works with
Spyglasses alternatives
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- Spyglasses vs Rankscale AI
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Common questions
Does Spyglasses have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Spyglasses is listed for Web.
Does Spyglasses have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Spyglasses is listed for Web.
Is Spyglasses open source?
Spyglasses is not described as open source on its own site, as read on Oct 23, 2026.
Does Spyglasses have an API?
Yes. Spyglasses offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.