Scrunch vs Spyglasses (2026): which should you pick?

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Pick Spyglasses if

• Fits if you're an agency sending AI visibility reports to clients under your own brand
• Works for PR teams that want to see which coverage AI cites

Look elsewhere if

• Pricey if you want white-label reports, which start at Agency Core for $349 a month
• Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
• Skip it if you track the same question in many places, since each extra location counts as another prompt
• Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
• Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Spyglasses

• Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
• White-label reports and client portals start at Agency Core for $349 a month.
• Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
• Tracking the same prompt in another location counts as another prompt.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Spyglasses

Daily prompt tracking

Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.

Citation intelligence

Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.

Placement value scores

AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.

Citation Optimizer and audits

Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.

AI traffic analytics

Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.

White-label reports, MCP and API

Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

Spyglasses

• Brand$79

  per month for 50 prompts tracked daily, billed monthly

  For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews.

• Agency Core$349

  per month for 250 prompts tracked daily, billed monthly

  300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists.

• Agency Pro$699

  per month for 600 prompts tracked daily, billed monthly

  Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month.

• EnterpriseCustom

  Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking.

Scrunch

No public discounts listed.

Spyglasses

• Annual discount

  Save 20% yearly or 10% quarterly

  Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.