Profound vs Spyglasses (2026): which should you pick?
As of Oct 23, 2026, Profound and Spyglasses share a 2.2 GPA, neither has a free plan, and Spyglasses starts cheaper, at $79 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Profound grades higher on features. Spyglasses grades higher on value for money. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Spyglasses
White-label AI visibility tracking for agencies and PR firms
Which one is for you
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Pick Spyglasses if
- Fits if you're an agency sending AI visibility reports to clients under your own brand
- Works for PR teams that want to see which coverage AI cites
Look elsewhere if
- Pricey if you want white-label reports, which start at Agency Core for $349 a month
- Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
- Skip it if you track the same question in many places, since each extra location counts as another prompt
- Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
- Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts
How we grade them
| 2.2GPAProfoundFair | 2.2GPASpyglassesFair | |
|---|---|---|
| Value for money | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. | CBrand is $79 a month for 50 prompts, billed monthly, or 20% less paid yearly. That's above this category's middle at $49 and under the dearer quarter at $95. Unlimited users, SSO, MCP and the API come with it, but Perplexity is $29 a month extra per property. |
| Free plan and trial | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. | CNo free plan, but a free trial that needs no card. The pricing page doesn't say how long it lasts. |
| Features | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. | CDaily tracking by persona and location, cited pages and outlets, placement value scores, a Citation Optimizer, site audits and AI traffic analytics. The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request. |
| Ease of use | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. | CNo rating on record. Reports, rewrites and briefs spend monthly credits, 15 for a report and 10 for a rewrite, and each extra location counts as another prompt, so there's planning before you set it running. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. | BWeb only, with no desktop or phone app. Every plan has an MCP server and a REST API, and it connects to Looker Studio, Zapier, n8n, Make, Semrush and DataForSEO. |
| Best for | big brands tracking AI answers on many engines | agencies and PR firms reporting AI visibility to clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Profound and Spyglasses. How we grade
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. Spyglasses starts at $79 a month and scores 2.3.
Profound scores higher, and starts $20 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 1 scores higher than Profound for less, and 13 score higher than Spyglasses for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Profound also covers AI agents.
- Spyglasses also covers reports and site audit.
At a glance
| Profound | Spyglasses | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $99 per month (Agency Growth, the self-serve plan for agencies) | $79 per month for 50 prompts tracked daily, billed monthly |
| Free plan | None | None |
| Free trial | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits | Free trial, no credit card required; its length is not stated |
| Web | ||
| Made by | Profound | Orchestra AI, Inc. |
| Price read from | tryprofound.com | spyglasses.io |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Spyglasses
- Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
- White-label reports and client portals start at Agency Core for $349 a month.
- Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
- Tracking the same prompt in another location counts as another prompt.
Key features
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Spyglasses
- Daily prompt tracking
- Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.
- Citation intelligence
- Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.
- Placement value scores
- AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.
- Citation Optimizer and audits
- Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.
- AI traffic analytics
- Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.
- White-label reports, MCP and API
- Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.
Plans
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Spyglasses
Brand$79
per month for 50 prompts tracked daily, billed monthly
For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews.
Agency Core$349
per month for 250 prompts tracked daily, billed monthly
300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists.
Agency Pro$699
per month for 600 prompts tracked daily, billed monthly
Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month.
EnterpriseCustom
Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking.
Ways to pay less
Profound
No public discounts listed.
Spyglasses
- Annual discount
Save 20% yearly or 10% quarterly
Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.
Common questions
Which is cheaper, Profound or Spyglasses?
As of Oct 23, 2026, Spyglasses is cheaper to start with: $79 a month, against $99 a month for Profound. Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies), and Spyglasses starts at $79 per month for 50 prompts tracked daily, billed monthly.
Which has a free plan, Profound or Spyglasses?
As of Oct 23, 2026, neither Profound nor Spyglasses has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.