Otterly.AI vs Spyglasses (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Spyglasses if

• Fits if you're an agency sending AI visibility reports to clients under your own brand
• Works for PR teams that want to see which coverage AI cites

Look elsewhere if

• Pricey if you want white-label reports, which start at Agency Core for $349 a month
• Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
• Skip it if you track the same question in many places, since each extra location counts as another prompt
• Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
• Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Spyglasses

• Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
• White-label reports and client portals start at Agency Core for $349 a month.
• Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
• Tracking the same prompt in another location counts as another prompt.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Spyglasses

Daily prompt tracking

Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.

Citation intelligence

Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.

Placement value scores

AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.

Citation Optimizer and audits

Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.

AI traffic analytics

Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.

White-label reports, MCP and API

Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Spyglasses

• Brand$79

  per month for 50 prompts tracked daily, billed monthly

  For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews.

• Agency Core$349

  per month for 250 prompts tracked daily, billed monthly

  300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists.

• Agency Pro$699

  per month for 600 prompts tracked daily, billed monthly

  Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month.

• EnterpriseCustom

  Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking.

Otterly.AI

No public discounts listed.

Spyglasses

• Annual discount

  Save 20% yearly or 10% quarterly

  Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.