HubSpot AEO review (2026): is it worth $45 a month, billed yearly?
HubSpot's AI visibility tracker for ChatGPT, Gemini and Perplexity
HubSpot AEO report card
Fair · out of 4.0 · graded Oct 24, 2026
Best for HubSpot users tracking three AI engines
HubSpot AEO runs 25 prompts a day on ChatGPT, Gemini and Perplexity and lists citations, sentiment and suggested fixes, for $50 a month or $45 paid yearly. But those three engines are all it tracks, each brand needs its own subscription, 10 more prompts cost $20 a month, and HubSpot still labels it a beta.
Who HubSpot AEO is for
- Fits if you already pay for Marketing Hub Professional or Enterprise, which include it
- Works for one brand watched on ChatGPT, Gemini and Perplexity and nothing else
Who HubSpot AEO is not for
- Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity
- Pricey if you run several brands, since each one needs its own $50 a month subscription
- Tight if 25 prompts won't cover it, as each extra 10 prompts and 1,000 answers costs $20 a month
- Watch out: HubSpot labels it a beta, and there's no API or MCP server listed
Why HubSpot AEO gets a 2.0
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$45 a month billed yearly, $50 monthly, for 25 prompts run daily on 3 engines. That's between this category's cheaper quarter at $29 and its middle at $49. Each extra 10 prompts is $20 a month, and every brand needs its own subscription.
- CFree plan and trialNo free plan, but a 28-day trial with 25 prompts on ChatGPT, Perplexity and Gemini, and no card needed.
- CFeaturesA daily visibility score, share of voice, citations sorted by source type, sentiment from -100 to +100 and a list of fixes. The gap the listing names: only ChatGPT, Gemini and Perplexity are tracked, and HubSpot labels it a beta.
- CEase of useNo rating on record. HubSpot suggests prompts from your company and rivals, but you still pick what to track and read the trend per engine before the numbers mean much.
- CPlatforms and integrationsWeb only. The only connections named are HubSpot's own CRM and Marketing Hub, and no API or MCP server is listed.
What these grades rest on. Graded from this listing, whose facts were read from HubSpot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/hubspot-aeo#review"><img src="https://toolgpa.com/badge/hubspot-aeo.svg" alt="HubSpot AEO: 2.0 GPA on ToolGPA" width="196" height="56"></a>Where HubSpot AEO stands among AI search visibility tools
HubSpot AEO's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Its paid plans start at $45 a month, against a middle price of $59 for the category: 52 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. HubSpot AEO’s own letter is outlined.
- CValue for moneyAbove 19 of 157, level with 100
- CFree plan and trialAbove 63 of 157, level with 88
- CFeaturesAbove 6 of 157, level with 118
- CEase of useAbove 0 of 157, level with 145
- CPlatforms and integrationsAbove 0 of 157, level with 50
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep HubSpot AEO, or make your own?
Keep it
The plain part of HubSpot AEO you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $540 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
What this rests on. HubSpot AEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is HubSpot AEO?
HubSpot AEO tracks how often a brand is mentioned in answers from ChatGPT, Gemini and Perplexity, for prompts the user picks or HubSpot suggests. It reports a visibility score, sentiment, competitor share of voice and the pages AI answers cite, then lists recommended fixes. It is sold on its own at a flat price for 25 prompts and is also included in Marketing Hub Professional and Enterprise. HubSpot labels it a beta.
Worth knowing
- Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
- The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
- Each brand needs its own $50 a month subscription.
- Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.
Key features
- Brand visibility score
- A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.
- Prompt tracking and suggestions
- Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.
- Citation analysis
- Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.
- Sentiment analysis
- Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.
- Prioritized recommendations
- Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.
HubSpot AEO pricing
As of Oct 23, 2026, HubSpot AEO is a paid product with a free trial, starting at $45 per month for 25 prompts, billed annually ($50 billed monthly).
- Starts at
- $45 per month for 25 prompts, billed annually ($50 billed monthly)
- Free plan
- None
- Free trial
- 28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required
| Plan | Price | What you get |
|---|---|---|
| HubSpot AEO | $45per month for 25 prompts, billed annually ($50 billed monthly) | Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations. |
Read from hubspot.com on Oct 23, 2026. Prices change, so confirm with HubSpot AEO before you buy.
Ways to pay less
- Annual discount10% off with annual billing
HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%.
Stated on hubspot.com
Works with
- HubSpot Smart CRM
- HubSpot Marketing Hub
HubSpot AEO alternatives
- HubSpot AEO vs Profound
Free trial · from $99/mo
- HubSpot AEO vs Otterly.AI
Free trial · from $25/mo
- HubSpot AEO vs SE Visible
Free trial · from $79/mo
- HubSpot AEO vs Semrush
Free plan · from $117.33/mo
Common questions
Does HubSpot AEO have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. HubSpot AEO is listed for Web.
Does HubSpot AEO have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. HubSpot AEO is listed for Web.
Is HubSpot AEO open source?
HubSpot AEO is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.