HubSpot AEO vs Otterly.AI (2026): which should you pick?

Pick HubSpot AEO if

• Fits if you already pay for Marketing Hub Professional or Enterprise, which include it
• Works for one brand watched on ChatGPT, Gemini and Perplexity and nothing else

Look elsewhere if

• Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity
• Pricey if you run several brands, since each one needs its own $50 a month subscription
• Tight if 25 prompts won't cover it, as each extra 10 prompts and 1,000 answers costs $20 a month
• Watch out: HubSpot labels it a beta, and there's no API or MCP server listed

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

HubSpot AEO

• Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
• The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
• Each brand needs its own $50 a month subscription.
• Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

HubSpot AEO

Brand visibility score

A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.

Prompt tracking and suggestions

Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.

Citation analysis

Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.

Sentiment analysis

Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.

Prioritized recommendations

Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

HubSpot AEO

• HubSpot AEO$45

  per month for 25 prompts, billed annually ($50 billed monthly)

  Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

HubSpot AEO

• Annual discount

  10% off with annual billing

  HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%.

Otterly.AI

No public discounts listed.