HubSpot AEO vs SE Visible (2026): which should you pick?
As of Oct 24, 2026, SE Visible grades higher than HubSpot AEO: 2.2 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 and Oct 24, 2026 by ToolGPA
SE Visible grades higher on platforms. They get the same grade on value for money, the free plan, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
HubSpot AEO
HubSpot's AI visibility tracker for ChatGPT, Gemini and Perplexity
SE Visible
AI visibility tracker from SE Ranking for brands and agencies
Which one is for you
Pick HubSpot AEO if
- Fits if you already pay for Marketing Hub Professional or Enterprise, which include it
- Works for one brand watched on ChatGPT, Gemini and Perplexity and nothing else
Look elsewhere if
- Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity
- Pricey if you run several brands, since each one needs its own $50 a month subscription
- Tight if 25 prompts won't cover it, as each extra 10 prompts and 1,000 answers costs $20 a month
- Watch out: HubSpot labels it a beta, and there's no API or MCP server listed
Pick SE Visible if
- Fits if you need ChatGPT, Gemini and Google's AI answers checked daily in the US, UK, Canada or western Europe
- Works for teams that want to pull prompt and citation data into their own scripts through an API
Look elsewhere if
- Skip it if Perplexity or Claude matter, as neither is tracked yet
- Not for you if you sell outside its seven countries or work in a language beyond its five
- Too light for agencies wanting white-label, since the Agency Pack doesn't cover SE Visible yet
- Watch out: its pages list sentiment and local tracking as coming soon while also showing sentiment, so ask what's live
- Tight if you run more than 3 projects, as Core with 5 costs $151 a month billed yearly
How we grade them
| 2.0GPAHubSpot AEOFair | 2.2GPASE VisibleFair | |
|---|---|---|
| Value for money | C$45 a month billed yearly, $50 monthly, for 25 prompts run daily on 3 engines. That's between this category's cheaper quarter at $29 and its middle at $49. Each extra 10 prompts is $20 a month, and every brand needs its own subscription. | CBasic is $79 a month billed annually, $99 monthly, for 200 prompts and 3 projects, which sits in this category's usual range. A fourth project means Core at $151 a month billed yearly. |
| Free plan and trial | CNo free plan, but a 28-day trial with 25 prompts on ChatGPT, Perplexity and Gemini, and no card needed. | CNo free plan, but a 10-day free trial, a little longer than the usual week. |
| Features | CA daily visibility score, share of voice, citations sorted by source type, sentiment from -100 to +100 and a list of fixes. The gap the listing names: only ChatGPT, Gemini and Perplexity are tracked, and HubSpot labels it a beta. | CDaily checks in real browser sessions, visibility, sentiment and share of voice, source analysis, competitor benchmarks and an API. The gaps the listing names: only four engines, with Claude still to come, and tracking in seven countries and five languages. |
| Ease of use | CNo rating on record. HubSpot suggests prompts from your company and rivals, but you still pick what to track and read the trend per engine before the numbers mean much. | CNo rating on record. You set up projects, prompts and competitors, and pick from seven countries and five languages. |
| Platforms and integrations | CWeb only. The only connections named are HubSpot's own CRM and Marketing Hub, and no API or MCP server is listed. | BWeb only, with no desktop or phone app and no integrations on record. The API covers projects, prompts, mentions and sources, and reports export to CSV. |
| Best for | HubSpot users tracking three AI engines | daily checks on Google's and ChatGPT's AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: HubSpot AEO and SE Visible. How we grade
Price against what you get
HubSpot AEO starts at $45 a month and scores 2.0 out of 4 on features, ease of use and platforms. SE Visible starts at $79 a month and scores 2.3.
SE Visible scores higher, and starts $34 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 40 score higher than HubSpot AEO for less, and 13 score higher than SE Visible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- HubSpot AEO also covers reports.
At a glance
| HubSpot AEO | SE Visible | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $45 per month for 25 prompts, billed annually ($50 billed monthly) | $79 per month for 200 prompts, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | 28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required | 10-day free trial |
| Web | ||
| Made by | HubSpot, Inc. | SER Acquisition Inc. |
| Price read from | hubspot.com | visible.seranking.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
HubSpot AEO
- Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
- The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
- Each brand needs its own $50 a month subscription.
- Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.
SE Visible
- Only ChatGPT, Gemini, AI Mode and AI Overviews are tracked; the site says Claude is coming and lists sentiment and local tracking as coming soon.
- There is no free plan; the trial lasts 10 days.
- White labeling through SE Ranking's Agency Pack does not yet apply to SE Visible.
- Tracking is limited to seven countries and five languages.
Key features
HubSpot AEO
- Brand visibility score
- A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.
- Prompt tracking and suggestions
- Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.
- Citation analysis
- Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.
- Sentiment analysis
- Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.
- Prioritized recommendations
- Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.
SE Visible
- Daily AI answer tracking
- Each tracked prompt is checked every day on every covered engine, using real browser sessions rather than API answers.
- Brand visibility dashboard
- Shows visibility trends, sentiment and share of voice, filtered by date, topic and AI engine.
- Source analysis
- Lists the domains and URLs AI answers cite most, sorted into media, blogs and forums, to guide outreach.
- Competitor benchmarking
- Compares how often a brand appears against named competitors, with the tone of each mention.
- Countries and languages
- Tracks the US, UK, Canada, France, Germany, the Netherlands and Spain, in English, French, German, Dutch or Spanish.
- API and exports
- The API covers projects, prompts, mentions, sentiment, visibility metrics and cited sources; reports export to CSV.
Plans
HubSpot AEO
HubSpot AEO$45
per month for 25 prompts, billed annually ($50 billed monthly)
Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations.
SE Visible
Basic$79
per month for 200 prompts, billed annually ($99 billed monthly)
3 projects and about 30,000 AI answers analyzed a month across ChatGPT, Gemini, AI Mode and AI Overviews.
Core$151
per month for 450 prompts, billed annually ($189 billed monthly)
5 projects and about 67,500 AI answers analyzed a month on the same four AI engines.
Plus$284
per month for 1,000 prompts, billed annually ($355 billed monthly)
10 projects and about 150,000 AI answers a month. Started through a demo rather than a self-serve trial.
CustomCustom
A package built with the sales team for needs beyond the Plus plan.
Ways to pay less
HubSpot AEO
- Annual discount
10% off with annual billing
HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%.
SE Visible
- Annual discount
Save 20% with annual billing
SE Visible's pricing section lists a 20% saving on annual billing: Basic is $79 a month instead of $99.
Common questions
Which is cheaper, HubSpot AEO or SE Visible?
As of Oct 23, 2026, HubSpot AEO is cheaper to start with: $45 a month, against $79 a month for SE Visible. HubSpot AEO starts at $45 per month for 25 prompts, billed annually ($50 billed monthly), and SE Visible starts at $79 per month for 200 prompts, billed annually ($99 billed monthly).
Which has a free plan, HubSpot AEO or SE Visible?
As of Oct 23, 2026, neither HubSpot AEO nor SE Visible has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.