Highlighted.ai review (2026): is it worth $29 a month?
ChatGPT and AI Overview tracker that runs on your DataForSEO key
Highlighted.ai report card
Weak · out of 4.0 · graded Oct 23, 2026
Best for SEOs who already pay for DataForSEO
Highlighted.ai tracks how often ChatGPT and Google AI Overviews name your brand and cite your domain, reading the real answers through your own DataForSEO account. Prompts are unlimited from $29 a month, but you pay DataForSEO for every check on top, so the real bill isn't known up front. There's no trial, only those two engines are on the pricing page, and without a DataForSEO account it won't run at all.
Who Highlighted.ai is for
- Fits if your agency already has a DataForSEO account and a budget for checks
- Works for agencies sending white-label reports, from Premium at $79 for up to 10 brands
Who Highlighted.ai is not for
- Skip it if you don't want a second account and a second bill from DataForSEO for every check
- Too light for more than ChatGPT and AI Overviews, and it gives no source lists or suggestions
- Not for you if you want a free plan or trial, as there's only a 30-day money-back guarantee
- Tight if you're on Starter: one user, and reports carry Highlighted's branding
- Watch out: older homepage text also names Claude and Perplexity, which the pricing page doesn't list
Why Highlighted.ai gets a 1.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter is $29 a month for 1 brand, inside this category's cheaper quarter, but that's before DataForSEO's charge for each check, which you pay on top. So the real bill is higher and depends on how much you track.
- FFree plan and trialNothing is free: no free plan and no trial. First-time subscribers get a 30-day money-back guarantee, which isn't the same thing.
- DFeaturesIt needs another product to work at all, your own DataForSEO account. Then it tracks ChatGPT and AI Overviews only, with a visibility score, answer history and competitor overlays, and no source lists or suggestions.
- CEase of useNo rating on record. Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up.
- CPlatforms and integrationsWeb only, with DataForSEO as the one integration, and that one is required rather than optional.
What these grades rest on. Graded from this listing, whose facts were read from Highlighted.ai's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Highlighted.ai? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/highlighted#review"><img src="https://toolgpa.com/badge/highlighted.svg" alt="Highlighted.ai: 1.4 GPA on ToolGPA" width="196" height="56"></a>Where Highlighted.ai stands among AI search visibility tools
Highlighted.ai's GPA of 1.4 is higher than 0 of the 157 other AI search visibility tools we grade.
It stands best on value for money (C, above 19 of 157) and worst on free plan and trial (F, above 0).
Its paid plans start at $29 a month, against a middle price of $59 for the category: 22 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Highlighted.ai’s own letter is outlined.
- CValue for moneyAbove 19 of 157, level with 100
- FFree plan and trialAbove 0 of 157, level with 22
- DFeaturesAbove 0 of 157, level with 5
- CEase of useAbove 0 of 157, level with 145
- CPlatforms and integrationsAbove 0 of 157, level with 50
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Highlighted.ai, or make your own?
Your call
You could make the core of Highlighted.ai for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $348 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
What this rests on. Highlighted.ai’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Highlighted.ai?
Highlighted.ai tracks how often a brand appears in ChatGPT and Google AI Overviews answers for the prompts you enter, and when its domain is cited as a source. It reads the real answers through the customer's own DataForSEO account, so prompts are unlimited and the API usage is paid to DataForSEO. Plans differ by the number of brands, users and workspaces, and higher plans add white-label reports.
Worth knowing
- Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan.
- The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity.
- There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee.
- Starter is for one user with Highlighted-branded reports; white-label reports start at Premium.
Key features
- Answers as users see them
- Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.
- Unlimited prompts on a schedule
- Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.
- AI visibility score
- Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.
- Competitor overlay
- Track competitors on the same prompts and lay their results over yours on one chart.
- Workspaces and white-label reports
- Separate workspaces per client with client access, and reports under your own branding from Premium.
Highlighted.ai pricing
As of Oct 23, 2026, Highlighted.ai is a paid product, starting at $29 per month for 1 brand.
- Starts at
- $29 per month for 1 brand
- Free plan
- None
- Free trial
- None listed
| Plan | Price | What you get |
|---|---|---|
| Starter | $29per month for 1 brand | Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports. |
| Premium | $79per month for up to 10 brands | Up to 10 users and workspaces and white-label reports. |
| Agency | $299per month for unlimited brands | Unlimited users and workspaces and white-label reports. |
Read from highlighted.ai on Oct 23, 2026. Prices change, so confirm with Highlighted.ai before you buy.
Works with
Highlighted.ai alternatives
- Highlighted.ai vs Otterly.AI
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- Highlighted.ai vs SE Visible
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- Highlighted.ai vs Peec AI
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- Highlighted.ai vs AUQ LLMrankings
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Common questions
Does Highlighted.ai have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Highlighted.ai is listed for Web.
Does Highlighted.ai have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Highlighted.ai is listed for Web.
Is Highlighted.ai open source?
Highlighted.ai is not described as open source on its own site, as read on Oct 23, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 23, 2026.