Highlighted.ai vs Otterly.AI (2026): which should you pick?

Pick Highlighted.ai if

• Fits if your agency already has a DataForSEO account and a budget for checks
• Works for agencies sending white-label reports, from Premium at $79 for up to 10 brands

Look elsewhere if

• Skip it if you don't want a second account and a second bill from DataForSEO for every check
• Too light for more than ChatGPT and AI Overviews, and it gives no source lists or suggestions
• Not for you if you want a free plan or trial, as there's only a 30-day money-back guarantee
• Tight if you're on Starter: one user, and reports carry Highlighted's branding
• Watch out: older homepage text also names Claude and Perplexity, which the pricing page doesn't list

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Highlighted.ai

• Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan.
• The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity.
• There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee.
• Starter is for one user with Highlighted-branded reports; white-label reports start at Premium.

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Highlighted.ai

Answers as users see them

Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.

Unlimited prompts on a schedule

Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.

AI visibility score

Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.

Competitor overlay

Track competitors on the same prompts and lay their results over yours on one chart.

Workspaces and white-label reports

Separate workspaces per client with client access, and reports under your own branding from Premium.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Highlighted.ai

• Starter$29

  per month for 1 brand

  Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports.

• Premium$79

  per month for up to 10 brands

  Up to 10 users and workspaces and white-label reports.

• Agency$299

  per month for unlimited brands

  Unlimited users and workspaces and white-label reports.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.