Highlighted.ai vs Peec AI (2026): which should you pick?
As of Oct 23, 2026, Peec AI grades higher than Highlighted.ai: 2.2 against 1.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Peec AI grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Highlighted.ai
ChatGPT and AI Overview tracker that runs on your DataForSEO key
Peec AI
AI search analytics that tracks brand prompts across AI models
Which one is for you
Pick Highlighted.ai if
- Fits if your agency already has a DataForSEO account and a budget for checks
- Works for agencies sending white-label reports, from Premium at $79 for up to 10 brands
Look elsewhere if
- Skip it if you don't want a second account and a second bill from DataForSEO for every check
- Too light for more than ChatGPT and AI Overviews, and it gives no source lists or suggestions
- Not for you if you want a free plan or trial, as there's only a 30-day money-back guarantee
- Tight if you're on Starter: one user, and reports carry Highlighted's branding
- Watch out: older homepage text also names Claude and Perplexity, which the pricing page doesn't list
Pick Peec AI if
- Fits if your whole team needs a login, since users are unlimited on every plan
- Works for shops that want win rates per product in AI shopping answers, from a Shopify or CSV catalog
Look elsewhere if
- Tight if you want more than 3 AI models, as each extra one costs $30 to $140 a month
- Skip it if you need Claude, Grok or DeepSeek tracked, which only Enterprise covers
- Not for you if you need the API or SSO without an Enterprise contract, billed annually
- Watch out: Looker Studio and multi-country tracking start on Advanced at $495, and the trial's length isn't stated
- Watch out: agencies are priced separately, on their own bundle page
How we grade them
| 1.4GPAHighlighted.aiWeak | 2.2GPAPeec AIFair | |
|---|---|---|
| Value for money | CStarter is $29 a month for 1 brand, inside this category's cheaper quarter, but that's before DataForSEO's charge for each check, which you pay on top. So the real bill is higher and depends on how much you track. | CStarter is $95 a month for 50 prompts on 3 models, billed monthly, with 15% off yearly. That's inside this category's usual range, just under the dearer quarter at $99, but each extra model costs $30 to $140 a month. |
| Free plan and trial | FNothing is free: no free plan and no trial. First-time subscribers get a 30-day money-back guarantee, which isn't the same thing. | CNo free plan. There's a free trial, but the pricing page doesn't say how long it lasts. |
| Features | DIt needs another product to work at all, your own DataForSEO account. Then it tracks ChatGPT and AI Overviews only, with a visibility score, answer history and competitor overlays, and no source lists or suggestions. | CVisibility, position, sentiment and share of voice, with source analytics, fact-checking, AI shopping tracking and crawler logs. The gap the listing names: self-serve plans watch 3 models, Perplexity is an add-on, and Claude, Grok and DeepSeek are Enterprise only. |
| Ease of use | CNo rating on record. Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up. | CNo rating on record. You pick prompts, models and competitors, and work out which add-on models you need, before the daily scores mean much. |
| Platforms and integrations | CWeb only, with DataForSEO as the one integration, and that one is required rather than optional. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Shopify, Cloudflare, Vercel, Akamai, WordPress and CloudFront, with Looker Studio from Advanced. The API and SSO come with Enterprise. |
| Best for | SEOs who already pay for DataForSEO | in-house teams starting to measure AI search |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Highlighted.ai and Peec AI. How we grade
Price against what you get
Highlighted.ai starts at $29 a month and scores 1.7 out of 4 on features, ease of use and platforms. Peec AI starts at $95 a month and scores 2.3.
Peec AI scores higher, and starts $66 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 23 score higher than Highlighted.ai for less, and 19 score higher than Peec AI for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Peec AI also covers web analytics.
At a glance
| Highlighted.ai | Peec AI | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $29 per month for 1 brand | $95 per month for 50 prompts on 3 AI models, billed monthly |
| Free plan | None | None |
| Free trial | None listed | Free trial offered; the pricing page does not state its length |
| Web | ||
| Made by | Highlighted.ai | Peec AI |
| Price read from | highlighted.ai | peec.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Highlighted.ai
- Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan.
- The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity.
- There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee.
- Starter is for one user with Highlighted-branded reports; white-label reports start at Premium.
Peec AI
- Self-serve plans track 3 AI models; each extra model is an add-on of $30, $70 or $140 a month depending on plan.
- Claude, Grok, DeepSeek, Qwen, Mistral and Meta models are listed only on Enterprise; Perplexity appears among the add-on models.
- API access and single sign-on come only with Enterprise.
- Agencies have separate bundle pricing on their own page.
Key features
Highlighted.ai
- Answers as users see them
- Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.
- Unlimited prompts on a schedule
- Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.
- AI visibility score
- Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.
- Competitor overlay
- Track competitors on the same prompts and lay their results over yours on one chart.
- Workspaces and white-label reports
- Separate workspaces per client with client access, and reports under your own branding from Premium.
Peec AI
- Visibility, position and sentiment
- Daily scores for how often a brand appears, its position in the answer, sentiment and share of voice, measured against competitors.
- Source analytics
- Shows the domains and URLs AI answers retrieve and cite, classifies them as competitor, editorial, reference or UGC, and flags gaps where only rivals appear.
- Brand perception and fact-checking
- Scores what AI answers say a brand is known for, groups recurring objections, and checks claims in answers against facts you set.
- AI Shopping tracking
- Upload a product catalog from Shopify or a CSV to track visibility and win rate per product in AI shopping answers.
- Agent analytics
- Audits which AI bots robots.txt allows and logs AI crawler hits and AI referral visits from CDNs and hosts such as Cloudflare, Vercel and Akamai.
- Looker Studio, API and MCP
- Data flows to Looker Studio from Advanced, and to custom pipelines or AI assistants through the API and an MCP server.
Plans
Highlighted.ai
Starter$29
per month for 1 brand
Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports.
Premium$79
per month for up to 10 brands
Up to 10 users and workspaces and white-label reports.
Agency$299
per month for unlimited brands
Unlimited users and workspaces and white-label reports.
Peec AI
Starter$95
per month for 50 prompts on 3 AI models, billed monthly
Daily tracking, 1 project, unlimited users and chat support. Models are picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.
Pro$245
per month for 150 prompts on 3 AI models, billed monthly
Daily tracking, 2 projects, unlimited users and chat and email support.
Advanced$495
per month for 350 prompts on 3 AI models, billed monthly
Daily tracking, 5 projects, tracking in several countries and the Looker Studio connector.
EnterpriseCustom
Billed annually. All models, up to 13 tracked, including Claude, Perplexity, Grok and DeepSeek; unlimited projects, custom prompts, API access and SSO.
Ways to pay less
Highlighted.ai
No public discounts listed.
Peec AI
- Annual discount
15% off with annual billing
Peec AI's pricing FAQ says customers who choose annual billing get a 15% discount.
Common questions
Which is cheaper, Highlighted.ai or Peec AI?
As of Oct 23, 2026, Highlighted.ai is cheaper to start with: $29 a month, against $95 a month for Peec AI. Highlighted.ai starts at $29 per month for 1 brand, and Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
Which has a free plan, Highlighted.ai or Peec AI?
As of Oct 23, 2026, neither Highlighted.ai nor Peec AI has a free plan. Peec AI has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.