Peec AI vs Semrush (2026): which should you pick?

Pick Peec AI if

• Fits if your whole team needs a login, since users are unlimited on every plan
• Works for shops that want win rates per product in AI shopping answers, from a Shopify or CSV catalog

Look elsewhere if

• Tight if you want more than 3 AI models, as each extra one costs $30 to $140 a month
• Skip it if you need Claude, Grok or DeepSeek tracked, which only Enterprise covers
• Not for you if you need the API or SSO without an Enterprise contract, billed annually
• Watch out: Looker Studio and multi-country tracking start on Advanced at $495, and the trial's length isn't stated
• Watch out: agencies are priced separately, on their own bundle page

Pick Semrush if

• Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
• Works for agencies that need keyword data for many countries and compare client sites with competitors

Look elsewhere if

• Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
• Tight if your team is more than just you, since every extra user is from $45 a month
• Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
• Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
• Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day

Peec AI

• Self-serve plans track 3 AI models; each extra model is an add-on of $30, $70 or $140 a month depending on plan.
• Claude, Grok, DeepSeek, Qwen, Mistral and Meta models are listed only on Enterprise; Perplexity appears among the add-on models.
• API access and single sign-on come only with Enterprise.
• Agencies have separate bundle pricing on their own page.

Semrush

• Each plan includes one user; extra users start at $45 a month each, priced by plan level.
• Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
• API access and share of voice come only with the custom-priced Advanced plan.
• Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.

Peec AI

Visibility, position and sentiment

Daily scores for how often a brand appears, its position in the answer, sentiment and share of voice, measured against competitors.

Source analytics

Shows the domains and URLs AI answers retrieve and cite, classifies them as competitor, editorial, reference or UGC, and flags gaps where only rivals appear.

Brand perception and fact-checking

Scores what AI answers say a brand is known for, groups recurring objections, and checks claims in answers against facts you set.

AI Shopping tracking

Upload a product catalog from Shopify or a CSV to track visibility and win rate per product in AI shopping answers.

Agent analytics

Audits which AI bots robots.txt allows and logs AI crawler hits and AI referral visits from CDNs and hosts such as Cloudflare, Vercel and Akamai.

Looker Studio, API and MCP

Data flows to Looker Studio from Advanced, and to custom pipelines or AI assistants through the API and an MCP server.

Semrush

Keyword research

Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.

Competitor and backlink analysis

See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.

Position Tracking

Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.

Site Audit

Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.

AI visibility tracking

Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.

MCP and API access

Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.

Peec AI

• Starter$95

  per month for 50 prompts on 3 AI models, billed monthly

  Daily tracking, 1 project, unlimited users and chat support. Models are picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI.

• Pro$245

  per month for 150 prompts on 3 AI models, billed monthly

  Daily tracking, 2 projects, unlimited users and chat and email support.

• Advanced$495

  per month for 350 prompts on 3 AI models, billed monthly

  Daily tracking, 5 projects, tracking in several countries and the Looker Studio connector.

• EnterpriseCustom

  Billed annually. All models, up to 13 tracked, including Claude, Perplexity, Grok and DeepSeek; unlimited projects, custom prompts, API access and SSO.

Semrush

• Free$0

  1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.

• SEO$117.33

  per month, billed annually ($139 billed monthly)

  1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.

• Starter$165.17

  per month, billed annually ($199 billed monthly)

  5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.

• Pro+$248.17

  per month, billed annually ($299 billed monthly)

  15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.

• AdvancedCustom

  40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.

Peec AI

• Annual discount

  15% off with annual billing

  Peec AI's pricing FAQ says customers who choose annual billing get a 15% discount.

Semrush

• Annual discount

  Save up to 17% with annual billing

  Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.