Highlighted.ai vs SE Visible (2026): which should you pick?
As of Oct 23, 2026, SE Visible grades higher than Highlighted.ai: 2.2 against 1.4 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
SE Visible grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Highlighted.ai
ChatGPT and AI Overview tracker that runs on your DataForSEO key
SE Visible
AI visibility tracker from SE Ranking for brands and agencies
Which one is for you
Pick Highlighted.ai if
- Fits if your agency already has a DataForSEO account and a budget for checks
- Works for agencies sending white-label reports, from Premium at $79 for up to 10 brands
Look elsewhere if
- Skip it if you don't want a second account and a second bill from DataForSEO for every check
- Too light for more than ChatGPT and AI Overviews, and it gives no source lists or suggestions
- Not for you if you want a free plan or trial, as there's only a 30-day money-back guarantee
- Tight if you're on Starter: one user, and reports carry Highlighted's branding
- Watch out: older homepage text also names Claude and Perplexity, which the pricing page doesn't list
Pick SE Visible if
- Fits if you need ChatGPT, Gemini and Google's AI answers checked daily in the US, UK, Canada or western Europe
- Works for teams that want to pull prompt and citation data into their own scripts through an API
Look elsewhere if
- Skip it if Perplexity or Claude matter, as neither is tracked yet
- Not for you if you sell outside its seven countries or work in a language beyond its five
- Too light for agencies wanting white-label, since the Agency Pack doesn't cover SE Visible yet
- Watch out: its pages list sentiment and local tracking as coming soon while also showing sentiment, so ask what's live
- Tight if you run more than 3 projects, as Core with 5 costs $151 a month billed yearly
How we grade them
| 1.4GPAHighlighted.aiWeak | 2.2GPASE VisibleFair | |
|---|---|---|
| Value for money | CStarter is $29 a month for 1 brand, inside this category's cheaper quarter, but that's before DataForSEO's charge for each check, which you pay on top. So the real bill is higher and depends on how much you track. | CBasic is $79 a month billed annually, $99 monthly, for 200 prompts and 3 projects, which sits in this category's usual range. A fourth project means Core at $151 a month billed yearly. |
| Free plan and trial | FNothing is free: no free plan and no trial. First-time subscribers get a 30-day money-back guarantee, which isn't the same thing. | CNo free plan, but a 10-day free trial, a little longer than the usual week. |
| Features | DIt needs another product to work at all, your own DataForSEO account. Then it tracks ChatGPT and AI Overviews only, with a visibility score, answer history and competitor overlays, and no source lists or suggestions. | CDaily checks in real browser sessions, visibility, sentiment and share of voice, source analysis, competitor benchmarks and an API. The gaps the listing names: only four engines, with Claude still to come, and tracking in seven countries and five languages. |
| Ease of use | CNo rating on record. Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up. | CNo rating on record. You set up projects, prompts and competitors, and pick from seven countries and five languages. |
| Platforms and integrations | CWeb only, with DataForSEO as the one integration, and that one is required rather than optional. | BWeb only, with no desktop or phone app and no integrations on record. The API covers projects, prompts, mentions and sources, and reports export to CSV. |
| Best for | SEOs who already pay for DataForSEO | daily checks on Google's and ChatGPT's AI answers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Highlighted.ai and SE Visible. How we grade
Price against what you get
Highlighted.ai starts at $29 a month and scores 1.7 out of 4 on features, ease of use and platforms. SE Visible starts at $79 a month and scores 2.3.
SE Visible scores higher, and starts $50 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 23 score higher than Highlighted.ai for less, and 13 score higher than SE Visible for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Highlighted.ai also covers reports.
At a glance
| Highlighted.ai | SE Visible | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | $29 per month for 1 brand | $79 per month for 200 prompts, billed annually ($99 billed monthly) |
| Free plan | None | None |
| Free trial | None listed | 10-day free trial |
| Web | ||
| Made by | Highlighted.ai | SER Acquisition Inc. |
| Price read from | highlighted.ai | visible.seranking.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Highlighted.ai
- Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan.
- The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity.
- There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee.
- Starter is for one user with Highlighted-branded reports; white-label reports start at Premium.
SE Visible
- Only ChatGPT, Gemini, AI Mode and AI Overviews are tracked; the site says Claude is coming and lists sentiment and local tracking as coming soon.
- There is no free plan; the trial lasts 10 days.
- White labeling through SE Ranking's Agency Pack does not yet apply to SE Visible.
- Tracking is limited to seven countries and five languages.
Key features
Highlighted.ai
- Answers as users see them
- Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.
- Unlimited prompts on a schedule
- Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.
- AI visibility score
- Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.
- Competitor overlay
- Track competitors on the same prompts and lay their results over yours on one chart.
- Workspaces and white-label reports
- Separate workspaces per client with client access, and reports under your own branding from Premium.
SE Visible
- Daily AI answer tracking
- Each tracked prompt is checked every day on every covered engine, using real browser sessions rather than API answers.
- Brand visibility dashboard
- Shows visibility trends, sentiment and share of voice, filtered by date, topic and AI engine.
- Source analysis
- Lists the domains and URLs AI answers cite most, sorted into media, blogs and forums, to guide outreach.
- Competitor benchmarking
- Compares how often a brand appears against named competitors, with the tone of each mention.
- Countries and languages
- Tracks the US, UK, Canada, France, Germany, the Netherlands and Spain, in English, French, German, Dutch or Spanish.
- API and exports
- The API covers projects, prompts, mentions, sentiment, visibility metrics and cited sources; reports export to CSV.
Plans
Highlighted.ai
Starter$29
per month for 1 brand
Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports.
Premium$79
per month for up to 10 brands
Up to 10 users and workspaces and white-label reports.
Agency$299
per month for unlimited brands
Unlimited users and workspaces and white-label reports.
SE Visible
Basic$79
per month for 200 prompts, billed annually ($99 billed monthly)
3 projects and about 30,000 AI answers analyzed a month across ChatGPT, Gemini, AI Mode and AI Overviews.
Core$151
per month for 450 prompts, billed annually ($189 billed monthly)
5 projects and about 67,500 AI answers analyzed a month on the same four AI engines.
Plus$284
per month for 1,000 prompts, billed annually ($355 billed monthly)
10 projects and about 150,000 AI answers a month. Started through a demo rather than a self-serve trial.
CustomCustom
A package built with the sales team for needs beyond the Plus plan.
Ways to pay less
Highlighted.ai
No public discounts listed.
SE Visible
- Annual discount
Save 20% with annual billing
SE Visible's pricing section lists a 20% saving on annual billing: Basic is $79 a month instead of $99.
Common questions
Which is cheaper, Highlighted.ai or SE Visible?
As of Oct 23, 2026, Highlighted.ai is cheaper to start with: $29 a month, against $79 a month for SE Visible. Highlighted.ai starts at $29 per month for 1 brand, and SE Visible starts at $79 per month for 200 prompts, billed annually ($99 billed monthly).
Which has a free plan, Highlighted.ai or SE Visible?
As of Oct 23, 2026, neither Highlighted.ai nor SE Visible has a free plan. SE Visible has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.