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The Highlighted.ai Insider’s Guide

Everything we know about Highlighted.ai in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Highlighted.ai

The Insider’s Guide

ChatGPT and AI Overview tracker that runs on your DataForSEO key

Every plan, grade, refund rule and rival among AI search visibility tools, read from Highlighted.ai’s own pages.

Made by Highlighted.ai · checked Oct 23, 2026 · toolgpa.com

1.4GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Highlighted.ai’s own pages, its app-store listings and our grades. Every fact in it is on Highlighted.ai’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

1.4

GPA, above 0 of the 157 other AI search visibility tools we grade

Highlighted.ai tracks how often a brand appears in ChatGPT and Google AI Overviews answers for the prompts you enter, and when its domain is cited as a source. It reads the real answers through the customer's own DataForSEO account, so prompts are unlimited and the API usage is paid to DataForSEO. Plans differ by the number of brands, users and workspaces, and higher plans add white-label reports.

To get you started, here are 8 things to know about Highlighted.ai, taken from its own pages and our grades.

Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up.
From our grade for ease of use
  1. 1

    Best for SEOs who already pay for DataForSEO

    There's no trial, only those two engines are on the pricing page, and without a DataForSEO account it won't run at all.

  2. 2

    Paid plans start at $29 a month

    As its pricing page puts it: $29 per month for 1 brand.

  3. 3

    It runs on Web

    Web.

  4. 4

    Answers as users see them

    Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.

  5. 5

    Unlimited prompts on a schedule

    Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.

  6. 6

    AI visibility score

    Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.

  7. 7

    A 1.4 GPA, above 0 of 157

    That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.

  8. 8

    Your call

    You could make the core of Highlighted.ai for yourself: reports.

Highlighted.ai at a glance

Pricing
Paid, from $29 per month for 1 brand
Free plan
No
Free trial
None stated
Runs on
Web
Made by
Highlighted.ai
Category
AI Search Visibility (AEO & GEO)
Our grade
1.4 GPA, weak

The report card

Best for SEOs who already pay for DataForSEO

Highlighted.ai tracks how often ChatGPT and Google AI Overviews name your brand and cite your domain, reading the real answers through your own DataForSEO account. Prompts are unlimited from $29 a month, but you pay DataForSEO for every check on top, so the real bill isn't known up front. There's no trial, only those two engines are on the pricing page, and without a DataForSEO account it won't run at all.

ToolGPA report cardHighlighted.aiGraded Oct 23, 2026
SubjectGradeComment
Value for moneyCStarter is $29 a month for 1 brand, inside this category's cheaper quarter, but that's before DataForSEO's charge for each check, which you pay on top. So the real bill is higher and depends on how much you track.
Free plan and trialFNothing is free: no free plan and no trial. First-time subscribers get a 30-day money-back guarantee, which isn't the same thing.
FeaturesDIt needs another product to work at all, your own DataForSEO account. Then it tracks ChatGPT and AI Overviews only, with a visibility score, answer history and competitor overlays, and no source lists or suggestions.
Ease of useCNo rating on record. Before it reads a single answer you need a DataForSEO account and API key, then prompts, schedules and competitors to set up.
Platforms and integrationsCWeb only, with DataForSEO as the one integration, and that one is required rather than optional.
Grade point averageWeak, out of 4.01.4

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Highlighted.ai is for

  • Fits if your agency already has a DataForSEO account and a budget for checks
  • Works for agencies sending white-label reports, from Premium at $79 for up to 10 brands

Who it is not for

  • Skip it if you don't want a second account and a second bill from DataForSEO for every check
  • Too light for more than ChatGPT and AI Overviews, and it gives no source lists or suggestions
  • Not for you if you want a free plan or trial, as there's only a 30-day money-back guarantee
  • Tight if you're on Starter: one user, and reports carry Highlighted's branding
  • Watch out: older homepage text also names Claude and Perplexity, which the pricing page doesn't list

Good to know

Good for

  • SEO agencies that already use DataForSEO
  • Freelancers tracking one brand's AI Overviews and ChatGPT presence cheaply
  • Agencies sending white-label AI visibility reports to clients

Worth knowing

  • Every plan needs your own DataForSEO API account, and the cost of each check is paid to DataForSEO on top of the plan.
  • The pricing page lists only ChatGPT and Google AI Overviews, though older homepage text also names Claude and Perplexity.
  • There is no free plan or trial; first-time subscribers get a 30-day money-back guarantee.
  • Starter is for one user with Highlighted-branded reports; white-label reports start at Premium.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$29

A month to start

Highlighted.ai is a paid product, starting at $29 per month for 1 brand.

So the real bill is higher and depends on how much you track.
From our grade for value for money

  • Starter

    $29

    per month for 1 brand

    Unlimited prompts with your own DataForSEO key, ChatGPT and AI Overviews, competitor tracking, one user and Highlighted-branded reports.

  • Premium

    $79

    per month for up to 10 brands

    Up to 10 users and workspaces and white-label reports.

  • Agency

    $299

    per month for unlimited brands

    Unlimited users and workspaces and white-label reports.

Read from highlighted.ai on Oct 23, 2026.

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

ChatGPT and AI Overview tracker that runs on your DataForSEO key. Here is what it does, as its own site describes it, and what it covers: reports, AI search visibility.

It needs another product to work at all, your own DataForSEO account.
From our grade for features
Answers as users see them
Reads the real ChatGPT and Google AI Overviews output through DataForSEO rather than calling a model's API directly.
Unlimited prompts on a schedule
Track as many prompts as your DataForSEO budget allows, refreshed daily, every 3 days, weekly or monthly.
AI visibility score
Shows the share of answers that name your brand, overall and per prompt, with the full history of each answer.
Competitor overlay
Track competitors on the same prompts and lay their results over yours on one chart.
Workspaces and white-label reports
Separate workspaces per client with client access, and reports under your own branding from Premium.

Where it runs

  • Web

What it works with

  • DataForSEO

Highlighted.ai is made by Highlighted.ai.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

0/157

Other AI search visibility tools it is graded above

Highlighted.ai's GPA of 1.4 is higher than 0 of the 157 other AI search visibility tools we grade.

It stands best on value for money (C, above 19 of 157) and worst on free plan and trial (F, above 0).

Its paid plans start at $29 a month, against a middle price of $59 for the category: 22 of the 128 others that charge start lower.

On features, ease of use and platforms it scores 1.7 out of 4. 23 tools score higher and cost less.

Each grade against the category

Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Highlighted.ai’s own letter is outlined.

  • CValue for moneyAbove 19 of 157
  • FFree plan and trialAbove 0 of 157
  • DFeaturesAbove 0 of 157
  • CEase of useAbove 0 of 157
  • CPlatforms and integrationsAbove 0 of 157

Price against what you get

Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Highlighted.ai is the marked dot.

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessHighlighted.aiRankscale AILLMs LedgerTollBitZipTieScrunch

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Your call

You could make the core of Highlighted.ai for yourself: reports.

What you would give up is listed below. Whether that is worth the price is your call. It costs $348 a year.

What you could make

  • Reports: an app builder makes this well.
  • It runs in a browser, which is where something home-made would run too.

What you could not

  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.

What this rests on. Highlighted.ai’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Otterly.AI, ZipTie, SE Visible, Peec AI and AUQ LLMrankings

The 5 tools Highlighted.ai is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

12

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Highlighted.ai free?

No. Highlighted.ai is a paid product, starting at $29 per month for 1 brand.

How much does Highlighted.ai cost?

Highlighted.ai lists 3 plans. Starter: $29 per month for 1 brand.

What platforms does Highlighted.ai work on?

Highlighted.ai is available on Web.

Does Highlighted.ai have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Highlighted.ai is listed for Web.

Does Highlighted.ai have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Highlighted.ai is listed for Web.

Is Highlighted.ai open source?

Highlighted.ai is not described as open source on its own site, as read on Oct 23, 2026.

What does Highlighted.ai integrate with?

Highlighted.ai's listing names DataForSEO. A listing names up to eight integrations, so it may connect to more.

Who makes Highlighted.ai?

Highlighted.ai is made by a company of the same name.

What are the alternatives to Highlighted.ai?

The closest alternatives to Highlighted.ai in our directory are Otterly.AI, ZipTie, SE Visible, Peec AI and AUQ LLMrankings.

How does Highlighted.ai compare with other AI search visibility tools?

Highlighted.ai's GPA of 1.4 is higher than 0 of the 157 other AI search visibility tools we grade.

Is Highlighted.ai good value for money?

ToolGPA grades Highlighted.ai C for value for money. Its paid plans start at $29 a month, against a middle price of $59 for the category: 22 of the 128 others that charge start lower.

Could I make my own version of Highlighted.ai?

You could make the core of Highlighted.ai for yourself: reports. What you would give up is listed below.

Where this guide comes from

The prices, plans, platforms and features were read from Highlighted.ai’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Highlighted.ai's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Highlighted.ai. Prices change, so check highlighted.ai before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Highlighted.ai: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/highlighted

Know someone choosing between AI search visibility tools?

Send them this guide: toolgpa.com/tools/highlighted/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded AI search visibility tools after Highlighted.ai, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Highlighted.ai’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Highlighted.ai is a trademark of its owner, and this guide is not made, paid for or approved by Highlighted.ai. Prices and plans change: check highlighted.ai before you buy.