The HubSpot AEO Insider’s Guide
Everything we know about HubSpot AEO in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
HubSpot AEO
The Insider’s Guide
HubSpot's AI visibility tracker for ChatGPT, Gemini and Perplexity
Every plan, grade, refund rule and rival among AI search visibility tools, read from HubSpot AEO’s own pages.
Made by HubSpot, Inc. · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from HubSpot AEO’s own pages, its app-store listings and our grades. Every fact in it is on HubSpot AEO’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 29 of the 157 other AI search visibility tools we grade
HubSpot AEO tracks how often a brand is mentioned in answers from ChatGPT, Gemini and Perplexity, for prompts the user picks or HubSpot suggests. It reports a visibility score, sentiment, competitor share of voice and the pages AI answers cite, then lists recommended fixes. It is sold on its own at a flat price for 25 prompts and is also included in Marketing Hub Professional and Enterprise. HubSpot labels it a beta.
To get you started, here are 9 things to know about HubSpot AEO, taken from its own pages and our grades.
- 1
Best for HubSpot users tracking three AI engines
HubSpot AEO runs 25 prompts a day on ChatGPT, Gemini and Perplexity and lists citations, sentiment and suggested fixes, for $50 a month or $45 paid yearly.
- 2
Paid plans start at $45 a month
As its pricing page puts it: $45 per month for 25 prompts, billed annually ($50 billed monthly).
- 3
You can try it first
28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required
- 4
It runs on Web
Web.
- 5
Brand visibility score
A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.
- 6
Prompt tracking and suggestions
Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.
- 7
Citation analysis
Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.
- 8
A 2.0 GPA, above 29 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of HubSpot AEO you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend.
HubSpot AEO at a glance
- Pricing
- Free trial, from $45 per month for 25 prompts, billed annually ($50 billed monthly)
- Free plan
- No
- Free trial
- 28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required
- Runs on
- Web
- Made by
- HubSpot, Inc.
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.0 GPA, fair
The report card
Best for HubSpot users tracking three AI engines
HubSpot AEO runs 25 prompts a day on ChatGPT, Gemini and Perplexity and lists citations, sentiment and suggested fixes, for $50 a month or $45 paid yearly. But those three engines are all it tracks, each brand needs its own subscription, 10 more prompts cost $20 a month, and HubSpot still labels it a beta.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | $45 a month billed yearly, $50 monthly, for 25 prompts run daily on 3 engines. That's between this category's cheaper quarter at $29 and its middle at $49. Each extra 10 prompts is $20 a month, and every brand needs its own subscription. |
| Free plan and trial | C | No free plan, but a 28-day trial with 25 prompts on ChatGPT, Perplexity and Gemini, and no card needed. |
| Features | C | A daily visibility score, share of voice, citations sorted by source type, sentiment from -100 to +100 and a list of fixes. The gap the listing names: only ChatGPT, Gemini and Perplexity are tracked, and HubSpot labels it a beta. |
| Ease of use | C | No rating on record. HubSpot suggests prompts from your company and rivals, but you still pick what to track and read the trend per engine before the numbers mean much. |
| Platforms and integrations | C | Web only. The only connections named are HubSpot's own CRM and Marketing Hub, and no API or MCP server is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who HubSpot AEO is for
- Fits if you already pay for Marketing Hub Professional or Enterprise, which include it
- Works for one brand watched on ChatGPT, Gemini and Perplexity and nothing else
Who it is not for
- Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity
- Pricey if you run several brands, since each one needs its own $50 a month subscription
- Tight if 25 prompts won't cover it, as each extra 10 prompts and 1,000 answers costs $20 a month
- Watch out: HubSpot labels it a beta, and there's no API or MCP server listed
Good to know
Good for
- Marketers who want a low-cost start on AI visibility tracking
- HubSpot Marketing Hub customers, who get it included in Professional and Enterprise
- Small teams watching one brand across the three main AI chat tools
Worth knowing
- Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
- The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
- Each brand needs its own $50 a month subscription.
- Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$45
A month to start
HubSpot AEO is a paid product with a free trial, starting at $45 per month for 25 prompts, billed annually ($50 billed monthly).
HubSpot AEO
$45
per month for 25 prompts, billed annually ($50 billed monthly)
Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations.
Trying it first
28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required
Read from hubspot.com on Oct 23, 2026.
Ways to pay less
Annual discount
10% off with annual billing
HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%.
Stated on hubspot.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
HubSpot's AI visibility tracker for ChatGPT, Gemini and Perplexity. Here is what it does, as its own site describes it, and what it covers: reports, AI search visibility.
The gap the listing names: only ChatGPT, Gemini and Perplexity are tracked, and HubSpot labels it a beta.
- Brand visibility score
- A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.
- Prompt tracking and suggestions
- Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.
- Citation analysis
- Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.
- Sentiment analysis
- Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.
- Prioritized recommendations
- Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.
Where it runs
- Web
What it works with
- HubSpot Smart CRM
- HubSpot Marketing Hub
HubSpot AEO is made by HubSpot, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
29/157
Other AI search visibility tools it is graded above
HubSpot AEO's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Its paid plans start at $45 a month, against a middle price of $59 for the category: 52 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 40 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. HubSpot AEO’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- CFree plan and trialAbove 63 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- CPlatforms and integrationsAbove 0 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. HubSpot AEO is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of HubSpot AEO you could make: reports. What surrounds it you could not. The 1 things listed below take a company, not a weekend.
That makes this kind of software worth paying for, not this one in particular: 90 of the 157 other AI search visibility tools grade higher. It costs $540 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
What this rests on. HubSpot AEO’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Otterly.AI, SE Visible and Semrush
The 4 tools HubSpot AEO is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- HubSpot AEO also covers reports.
- Profound also covers AI agents, web analytics and content optimization.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Otterly.AI also covers site audit.
- 2.2GPA
SE Visible
Free trial · from $79/mo
AI visibility tracker from SE Ranking for brands and agencies.
- HubSpot AEO also covers reports.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. HubSpot AEO does not, though it has a free trial.
- HubSpot AEO also covers AI search visibility.
- Semrush also covers keyword research, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is HubSpot AEO free?
No, HubSpot AEO is a paid product, but you can try it first. 28-day free trial with 25 prompts on ChatGPT, Perplexity and Gemini, no credit card required.
How much does HubSpot AEO cost?
HubSpot AEO lists one plan. HubSpot AEO: $45 per month for 25 prompts, billed annually ($50 billed monthly).
What platforms does HubSpot AEO work on?
HubSpot AEO is available on Web.
Does HubSpot AEO offer any discounts?
HubSpot AEO publicly lists the following: 10% off with annual billing.
Does HubSpot AEO have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. HubSpot AEO is listed for Web.
Does HubSpot AEO have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. HubSpot AEO is listed for Web.
Is HubSpot AEO open source?
HubSpot AEO is not described as open source on its own site, as read on Oct 23, 2026.
What does HubSpot AEO integrate with?
HubSpot AEO's listing names HubSpot Smart CRM and HubSpot Marketing Hub.
Who makes HubSpot AEO?
HubSpot AEO is made by HubSpot, Inc.
What are the alternatives to HubSpot AEO?
The closest alternatives to HubSpot AEO in our directory are Profound, Otterly.AI, SE Visible and Semrush.
How does HubSpot AEO compare with other AI search visibility tools?
HubSpot AEO's GPA of 2.0 is higher than 29 of the 157 other AI search visibility tools we grade, and level with 38.
Is HubSpot AEO good value for money?
ToolGPA grades HubSpot AEO C for value for money. On features, ease of use and platforms it scores 2.0 out of 4.
Could I make my own version of HubSpot AEO?
The plain part of HubSpot AEO you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from HubSpot AEO’s own pages on Oct 23, 2026, and the grades were given on Oct 24, 2026. Graded from this listing, whose facts were read from HubSpot's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by HubSpot, Inc. Prices change, so check hubspot.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- HubSpot AEO, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/hubspot-aeo
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "HubSpot AEO: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/hubspot-aeo
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/hubspot-aeo/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after HubSpot AEO, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what HubSpot AEO’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. HubSpot AEO is a trademark of its owner, and this guide is not made, paid for or approved by HubSpot, Inc. Prices and plans change: check hubspot.com before you buy.