Alternatives · AI Visibility
HubSpot AEO alternatives
As of Oct 23, 2026, the highest-graded HubSpot AEO alternative is Otterly.AI (2.4 GPA). The best free one is Skillaeo (2.0 GPA).
HubSpot AEO compared with 5 alternatives: Profound, Otterly.AI, SE Visible, Semrush and Skillaeo.
HubSpot AEO is a paid product with a free trial, starting at $45 per month for 25 prompts, billed annually ($50 billed monthly). 2 of the 5 alternatives are free or have a free plan. 3 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| HubSpot AEOThis tool | Free trial · from $45/mo | Trial only | Web |
| Profound | Free trial · from $99/mo | Trial only | Web |
| Otterly.AI | Free trial · from $25/mo | Trial only | Web |
| SE Visible | Free trial · from $79/mo | Trial only | Web |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| Skillaeo | Free plan · from $33.25/mo | Yes | Web |
Price against what you get
HubSpot AEO starts at $45 a month and scores 2.0 out of 4 on features, ease of use and platforms. 1 of the 4 alternatives on this chart scores higher and starts lower: Otterly.AI.
Profound and SE Visible score higher without starting lower. Skillaeo starts lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from HubSpot AEO
Profound
AI search visibility tracking with an AI marketing agent built in
- Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
- Profound also covers AI agents, web analytics and content optimization.
- Profound does not cover reports, which HubSpot AEO does.
Suits: Large brands that want AI answer tracking across many engines with sales-led onboarding
Otterly.AI
Daily brand and citation tracking across AI search engines
- Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
- Otterly.AI also covers site audit.
Suits: Marketing teams that want daily brand tracking in the main AI search engines
SE Visible
AI visibility tracker from SE Ranking for brands and agencies
- SE Visible starts at $79 per month for 200 prompts, billed annually ($99 billed monthly).
- SE Visible does not cover reports, which HubSpot AEO does.
Suits: SE Ranking customers adding AI answer tracking
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Semrush has a free plan, which HubSpot AEO lacks.
- Semrush also covers keyword research, rank tracking, site audit and backlink analysis.
- Semrush does not cover AI search visibility, which HubSpot AEO does.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
Skillaeo
AI visibility audits with the questions, answers and citations shown
- Skillaeo starts at $33.25 per month, billed annually ($39.90 billed monthly).
- Skillaeo has a free plan, which HubSpot AEO lacks.
- Skillaeo also covers site audit and schema markup.
- Skillaeo does not cover reports, which HubSpot AEO does.
Suits: Marketers who want to see the raw AI answers behind a visibility score
Limits worth knowing in HubSpot AEO
- Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
- The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
- Each brand needs its own $50 a month subscription.
- Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.
Common questions
What are the alternatives to HubSpot AEO?
The alternatives to HubSpot AEO in this directory are Profound, Otterly.AI, SE Visible, Semrush and Skillaeo. Each one has a side-by-side comparison with HubSpot AEO.
Is there a free alternative to HubSpot AEO?
Yes. Semrush and Skillaeo have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 23, 2026. Vendors change prices without notice, so confirm on their site before you buy.