HubSpot AEO vs Skillaeo (2026): which should you pick?

Pick HubSpot AEO if

• Fits if you already pay for Marketing Hub Professional or Enterprise, which include it
• Works for one brand watched on ChatGPT, Gemini and Perplexity and nothing else

Look elsewhere if

• Skip it if you need Claude, Copilot or Google's AI Overviews, as the pages name only ChatGPT, Gemini and Perplexity
• Pricey if you run several brands, since each one needs its own $50 a month subscription
• Tight if 25 prompts won't cover it, as each extra 10 prompts and 1,000 answers costs $20 a month
• Watch out: HubSpot labels it a beta, and there's no API or MCP server listed

Pick Skillaeo if

• Fits if you want to read the exact AI answers and links behind a visibility score
• Works for teams that want llms.txt and schema drafts to check before publishing

Look elsewhere if

• Skip it if you need daily prompt tracking, as Starter gives 25 audits a month and Pro 90
• Not for you if Perplexity or Google's AI Overviews matter, since no plan lists them
• Pricey if you need Gemini, which only Pro covers, at $83.25 a month yearly or $99.90 monthly
• Tight if you stay free: 3 audits a month on GPT alone, with 7 days of history
• Watch out: models are asked through their APIs, which the methodology says can differ from the chat apps, and used billing periods aren't refunded

HubSpot AEO

• Only ChatGPT, Gemini and Perplexity are tracked; the pages name no other AI engines.
• The $50 plan covers 25 prompts; each pack of 10 more prompts and 1,000 more answers is $20 a month.
• Each brand needs its own $50 a month subscription.
• Marketing Hub Professional includes 25 prompts and Enterprise 50, with recommendations that draw on CRM data.

Skillaeo

• Audits are counted per month rather than run as daily prompt tracking: 25 on Starter and 90 on Pro.
• Free covers GPT only, Starter adds Claude and only Pro adds Gemini; no plan lists Perplexity or Google AI Overviews.
• Models are queried through their APIs via a provider called KIE, which the methodology says may differ from the consumer chat apps.
• The terms say subscription charges are generally not refunded for a billing period already used.

HubSpot AEO

Brand visibility score

A daily score for how often the brand appears in AI answers across tracked prompts, shown as a trend per engine beside competitors' share of voice.

Prompt tracking and suggestions

Shows each tracked prompt's full answer per engine, filterable by buyer's journey stage, and suggests prompts based on the company, its rivals and its industry.

Citation analysis

Breaks down which domains, pages and source types (owned, competitor, social, user-generated, affiliate) AI answers cite for the brand and its rivals.

Sentiment analysis

Rates how positively or negatively AI answers describe the brand, on a scale from -100 to +100.

Prioritized recommendations

Turns visibility gaps into actions such as a new blog post, an update to an existing page, a LinkedIn post or outreach to a third-party site.

Skillaeo

Full AI visibility audits

Asks AI models 8 or 10 generated questions per audit and records mentions, recommendations, first-choice placement, owned citations and claim accuracy.

Evidence in every report

Each report shows the exact prompts, raw answers and cited URLs, and the methodology page publishes the weights behind the score.

Site readiness checks

A separate score from public-page checks on crawlability, factual clarity, support coverage, structured data, site architecture and trust signals.

Skills Pack

Drafts llms.txt, Schema.org JSON-LD, an experimental agent.json and robots.txt suggestions from facts you confirm, for manual review and deployment.

Quick rechecks

Re-runs a lighter check on a domain between full audits: once a day on Free, and without a daily cap on paid plans, with a same-domain cooldown.

Free anonymous audit

Without an account, up to 3 audits a day, 1 per domain, each asking GPT 5 questions, subject to daily capacity.

HubSpot AEO

• HubSpot AEO$45

  per month for 25 prompts, billed annually ($50 billed monthly)

  Each prompt runs daily on ChatGPT, Gemini and Perplexity, up to 2,500 answers a month, with citations, share of voice and recommendations.

Skillaeo

• Free$0

  3 full audits a month with 8 prompts each on GPT, 1 quick recheck a day and 7-day report history.

• Starter$33.25

  per month for 25 audits, billed annually ($39.90 billed monthly)

  10 prompts per audit across GPT and Claude, the full Skills Pack, quick rechecks without a daily cap, 90-day history and exports. $399 a year.

• Pro$83.25

  per month for 90 audits, billed annually ($99.90 billed monthly)

  10 prompts per audit across GPT, Claude and Gemini, the full Skills Pack, 365-day report history and exports. $999 a year.

HubSpot AEO

• Annual discount

  10% off with annual billing

  HubSpot's AEO page lists the plan at $45 a month when paid annually instead of $50 billed monthly, a saving of 10%.

Skillaeo

• Annual discount

  Two months free with yearly billing

  Skillaeo's pricing page bills Starter at $399 a year and Pro at $999 a year, described as 2 months free against monthly billing.