Evertune vs Profound (2026): which should you pick?

Pick Evertune if

• Fits if you want each prompt sampled 100 times per model and can pay $800 a month for it
• Works for brands that plan to run ChatGPT ads next to their AI visibility tracking

Look elsewhere if

• Pricey if you want the full method: 100 samples and all 11 models need Pro at $800 a month, billed annually
• Watch out: the Ads Agent costs extra, at 10% of your ad spend on Starter and 8% on Pro
• Skip it if you want to try it first, as there's no free plan and no trial
• Not for you if you need an API or apps: it's web only with no API listed, and exports and SSO wait for Enterprise
• Watch out: Pro is sold through sales, and prompts are paid in credits, about 1,500 a month for 50 prompts

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Evertune

• Starter tracks up to 5 models; all 11 models and 100-sample statistical significance need Pro at $800 a month, billed annually.
• The Ads Agent is charged on top as a share of ad spend: 10% of media on Starter and 8% on Pro.
• Pro is bought through sales; data exports, SSO and the fact checker are listed for Enterprise.
• Prompts are paid in credits: tracking 50 unique prompts uses about 1,500 credits a month by the page's calculator.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Evertune

Statistically sampled visibility

Pro samples each prompt 100 times per model, which Evertune puts at a margin of error of about 2 points, with daily monitoring and competitor benchmarks.

EverPanel prompt research

A prompt agent mines a panel of more than 150 million real user prompts to find the questions buyers ask and groups them into topics to track.

Ads Manager Agent

Builds and optimizes ChatGPT ad campaigns around visibility gaps, billed as a share of media spend, plus AI retargeting through ad partners on Pro.

Content Agent

Generates and optimizes articles aimed at AI answers: 25 a month on Pro and unlimited on Enterprise.

Shopping intelligence

Reports when products appear in ChatGPT shopping cards, against which competitors and retailers, and what prices the models quote.

Base model and live search data

Queries models directly through their APIs and through consumer apps with live search, to compare built-in knowledge with search-driven answers.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Evertune

• Starter$60

  per month for 5,000 prompt credits

  Tracking on up to 5 models, the insights agent and ChatGPT ads. The Ads Agent costs 10% of media spend, with the first 7 days free.

• Pro$800

  per month for 100,000 prompt credits, billed annually

  11 models, 100 samples per prompt, prompt research, 25 articles a month from the Content Agent, AI retargeting and onboarding. Ads fee 8% of media; sold through sales.

• EnterpriseCustom

  Multiple brands and products, unlimited content generation, fact checker, AI website optimization, data exports, SSO and dedicated support.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.