Evertune vs Scrunch (2026): which should you pick?

Pick Evertune if

• Fits if you want each prompt sampled 100 times per model and can pay $800 a month for it
• Works for brands that plan to run ChatGPT ads next to their AI visibility tracking

Look elsewhere if

• Pricey if you want the full method: 100 samples and all 11 models need Pro at $800 a month, billed annually
• Watch out: the Ads Agent costs extra, at 10% of your ad spend on Starter and 8% on Pro
• Skip it if you want to try it first, as there's no free plan and no trial
• Not for you if you need an API or apps: it's web only with no API listed, and exports and SSO wait for Enterprise
• Watch out: Pro is sold through sales, and prompts are paid in credits, about 1,500 a month for 50 prompts

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Evertune

• Starter tracks up to 5 models; all 11 models and 100-sample statistical significance need Pro at $800 a month, billed annually.
• The Ads Agent is charged on top as a share of ad spend: 10% of media on Starter and 8% on Pro.
• Pro is bought through sales; data exports, SSO and the fact checker are listed for Enterprise.
• Prompts are paid in credits: tracking 50 unique prompts uses about 1,500 credits a month by the page's calculator.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Evertune

Statistically sampled visibility

Pro samples each prompt 100 times per model, which Evertune puts at a margin of error of about 2 points, with daily monitoring and competitor benchmarks.

EverPanel prompt research

A prompt agent mines a panel of more than 150 million real user prompts to find the questions buyers ask and groups them into topics to track.

Ads Manager Agent

Builds and optimizes ChatGPT ad campaigns around visibility gaps, billed as a share of media spend, plus AI retargeting through ad partners on Pro.

Content Agent

Generates and optimizes articles aimed at AI answers: 25 a month on Pro and unlimited on Enterprise.

Shopping intelligence

Reports when products appear in ChatGPT shopping cards, against which competitors and retailers, and what prices the models quote.

Base model and live search data

Queries models directly through their APIs and through consumer apps with live search, to compare built-in knowledge with search-driven answers.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Evertune

• Starter$60

  per month for 5,000 prompt credits

  Tracking on up to 5 models, the insights agent and ChatGPT ads. The Ads Agent costs 10% of media spend, with the first 7 days free.

• Pro$800

  per month for 100,000 prompt credits, billed annually

  11 models, 100 samples per prompt, prompt research, 25 articles a month from the Content Agent, AI retargeting and onboarding. Ads fee 8% of media; sold through sales.

• EnterpriseCustom

  Multiple brands and products, unlimited content generation, fact checker, AI website optimization, data exports, SSO and dedicated support.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.