Goodie vs Scrunch (2026): which should you pick?

Pick Goodie if

• Fits if you want the tracking and the content work that follows it in one tool, at $295 a month or more
• Works for teams selling products who need SKU-level AI shopping data, which starts on Pro at $999

Look elsewhere if

• Pricey if you just want to know whether ChatGPT mentions you, at $295 a month even on yearly billing
• Tight if you run several brands, as Core covers one brand, two countries and 5 of its 13 engines
• Skip it if you need the API or multi-brand reporting, which only come with Enterprise
• Watch out: Pro jumps to $999 a month, is started through a demo, and is where Slack support begins
• Watch out: agents run on 50 optimization actions a month on Core, and monthly billing adds $59 to Core's price

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Goodie

• The entry price is higher than many trackers: Core is $295 a month on annual billing for 110 prompts and one brand.
• Core tracks 5 core models; the vendor lists 13 engines in all, and up to 14 models only on Enterprise.
• Core and Pro list MCP access; API access and centralized multi-brand reporting appear only in the Enterprise plan.
• Core support is by email only; Slack support starts on Pro.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Goodie

Visibility monitoring

Daily tracking of mentions, citations, sentiment and competitor share across AI engines, with country and historical trend views.

Brand Command

Checks what AI answers claim about a brand against the facts and messaging pillars you set, and reports inaccuracy and adverse citation rates.

Agents and optimization actions

Content writer, blog, outreach, social and technical agents (llms.txt and sitemap repair) work through a monthly allowance of action credits.

Agentic commerce tracking

Pro and above track how products appear in AI shopping answers, at SKU level, including AI Mode and Walmart's Sparky.

Agent analytics and attribution

Logs AI crawler visits and AI-referred traffic through Google Analytics, Search Console, Bing Webmaster Tools, Vercel, Cloudflare and CloudFront.

Prompt research

Finds prompts customers ask AI in a category, with volume patterns and trending topics; 30 a month on Core and 80 on Pro.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Goodie

• Core$295

  per month for 110 prompts, billed annually ($354 monthly)

  5 core AI models, 1 brand, 2 countries, daily data, MCP access, 50 optimization actions a month, unlimited seats and email support.

• Pro$999

  per month for 250 prompts, billed annually ($1,198.80 monthly)

  8 models, 5 countries, 100 actions a month, product-level AI shopping visibility, email and Slack support. Started through a demo.

• EnterpriseCustom

  Up to 14 models, 500+ prompts, 8+ countries, multi-brand reporting, full revenue attribution, API access and a dedicated AEO strategist.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.

Goodie

• Annual discount

  Two months free with annual billing

  Goodie's pricing page offers 2 months free on annual billing: Core is $295 a month billed annually against $354 billed monthly.

Scrunch

No public discounts listed.