Goodie vs Profound (2026): which should you pick?

Pick Goodie if

• Fits if you want the tracking and the content work that follows it in one tool, at $295 a month or more
• Works for teams selling products who need SKU-level AI shopping data, which starts on Pro at $999

Look elsewhere if

• Pricey if you just want to know whether ChatGPT mentions you, at $295 a month even on yearly billing
• Tight if you run several brands, as Core covers one brand, two countries and 5 of its 13 engines
• Skip it if you need the API or multi-brand reporting, which only come with Enterprise
• Watch out: Pro jumps to $999 a month, is started through a demo, and is where Slack support begins
• Watch out: agents run on 50 optimization actions a month on Core, and monthly billing adds $59 to Core's price

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Goodie

• The entry price is higher than many trackers: Core is $295 a month on annual billing for 110 prompts and one brand.
• Core tracks 5 core models; the vendor lists 13 engines in all, and up to 14 models only on Enterprise.
• Core and Pro list MCP access; API access and centralized multi-brand reporting appear only in the Enterprise plan.
• Core support is by email only; Slack support starts on Pro.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Goodie

Visibility monitoring

Daily tracking of mentions, citations, sentiment and competitor share across AI engines, with country and historical trend views.

Brand Command

Checks what AI answers claim about a brand against the facts and messaging pillars you set, and reports inaccuracy and adverse citation rates.

Agents and optimization actions

Content writer, blog, outreach, social and technical agents (llms.txt and sitemap repair) work through a monthly allowance of action credits.

Agentic commerce tracking

Pro and above track how products appear in AI shopping answers, at SKU level, including AI Mode and Walmart's Sparky.

Agent analytics and attribution

Logs AI crawler visits and AI-referred traffic through Google Analytics, Search Console, Bing Webmaster Tools, Vercel, Cloudflare and CloudFront.

Prompt research

Finds prompts customers ask AI in a category, with volume patterns and trending topics; 30 a month on Core and 80 on Pro.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Goodie

• Core$295

  per month for 110 prompts, billed annually ($354 monthly)

  5 core AI models, 1 brand, 2 countries, daily data, MCP access, 50 optimization actions a month, unlimited seats and email support.

• Pro$999

  per month for 250 prompts, billed annually ($1,198.80 monthly)

  8 models, 5 countries, 100 actions a month, product-level AI shopping visibility, email and Slack support. Started through a demo.

• EnterpriseCustom

  Up to 14 models, 500+ prompts, 8+ countries, multi-brand reporting, full revenue attribution, API access and a dedicated AEO strategist.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

Goodie

• Annual discount

  Two months free with annual billing

  Goodie's pricing page offers 2 months free on annual billing: Core is $295 a month billed annually against $354 billed monthly.

Profound

No public discounts listed.