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The Spyglasses Insider’s Guide

Everything we know about Spyglasses in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.

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ToolGPAOctober 2026

Spyglasses

The Insider’s Guide

White-label AI visibility tracking for agencies and PR firms

Spyglasses, as pictured on spyglasses.io

Every plan, grade, refund rule and rival among AI search visibility tools, read from Spyglasses’s own pages.

Made by Orchestra AI, Inc. · checked Oct 23, 2026 · toolgpa.com

2.2GPA

Contents

  1. 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
  2. 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
  3. 03What it doesIts main features, where it runs, what it works with and who makes it
  4. 04Where it standsIts grades against its category, and whether to keep it or make your own
  5. 05The alternativesThe tools it is most often weighed against, side by side
  6. 06Quick answersThe questions people ask about it, each answered in a line or two
  7. 07About ToolGPAWho made this guide, what else is on the site, and how to cite it

ToolGPA put this guide together from Spyglasses’s own pages, its app-store listings and our grades. Every fact in it is on Spyglasses’s page too, where it is kept up to date. Checked Oct 23, 2026.

Part 01 · Overview

Welcome

What it is, who it suits, its grades and the ten things to know first

2.2

GPA, above 68 of the 157 other AI search visibility tools we grade

Spyglasses tracks how ChatGPT, Gemini and Google AI Overviews answer a set of prompts each day, with Perplexity and Claude as add-ons, and shows which pages and media placements AI cites. It also scores what earned coverage is worth to AI, rewrites pages to be easier to cite, and measures visits from AI agents and assistants.

To get you started, here are 9 things to know about Spyglasses, taken from its own pages and our grades.

  1. 1

    Best for agencies and PR firms reporting AI visibility to clients

    Spyglasses runs your prompts every day on ChatGPT, Gemini and Google's AI Overviews, shows which pages and press placements AI cites, and scores what a placement may be worth to AI before you pitch it.

  2. 2

    Paid plans start at $79 a month

    As its pricing page puts it: $79 per month for 50 prompts tracked daily, billed monthly.

  3. 3

    You can try it first

    Free trial, no credit card required; its length is not stated

  4. 4

    It runs on Web

    Web.

  5. 5

    Daily prompt tracking

    Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.

  6. 6

    Citation intelligence

    Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.

  7. 7

    Placement value scores

    AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.

  8. 8

    A 2.2 GPA, above 68 of 157

    That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.

  9. 9

    Keep it

    The plain part of Spyglasses you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.

Spyglasses at a glance

Pricing
Free trial, from $79 per month for 50 prompts tracked daily, billed monthly
Free plan
No
Free trial
Free trial, no credit card required; its length is not stated
Runs on
Web
Made by
Orchestra AI, Inc.
Category
AI Search Visibility (AEO & GEO)
Our grade
2.2 GPA, fair

The report card

Best for agencies and PR firms reporting AI visibility to clients

Spyglasses runs your prompts every day on ChatGPT, Gemini and Google's AI Overviews, shows which pages and press placements AI cites, and scores what a placement may be worth to AI before you pitch it. Brand is $79 a month for 50 prompts. Perplexity is $29 a month extra per property, Claude is on request, white-label starts at $349, and reports and rewrites spend credits, so add up the extras before comparing prices.

ToolGPA report cardSpyglassesGraded Oct 23, 2026
SubjectGradeComment
Value for moneyCBrand is $79 a month for 50 prompts, billed monthly, or 20% less paid yearly. That's above this category's middle at $49 and under the dearer quarter at $95. Unlimited users, SSO, MCP and the API come with it, but Perplexity is $29 a month extra per property.
Free plan and trialCNo free plan, but a free trial that needs no card. The pricing page doesn't say how long it lasts.
FeaturesCDaily tracking by persona and location, cited pages and outlets, placement value scores, a Citation Optimizer, site audits and AI traffic analytics. The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request.
Ease of useCNo rating on record. Reports, rewrites and briefs spend monthly credits, 15 for a report and 10 for a rewrite, and each extra location counts as another prompt, so there's planning before you set it running.
Platforms and integrationsBWeb only, with no desktop or phone app. Every plan has an MCP server and a REST API, and it connects to Looker Studio, Zapier, n8n, Make, Semrush and DataForSEO.
Grade point averageFair, out of 4.02.2

An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.

Who Spyglasses is for

  • Fits if you're an agency sending AI visibility reports to clients under your own brand
  • Works for PR teams that want to see which coverage AI cites

Who it is not for

  • Pricey if you want white-label reports, which start at Agency Core for $349 a month
  • Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
  • Skip it if you track the same question in many places, since each extra location counts as another prompt
  • Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
  • Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts

Good to know

Good for

  • Marketing agencies selling AI visibility reports to clients under their own brand
  • PR firms showing how press coverage turns into AI citations
  • In-house teams tracking a few dozen prompts on a modest budget

Worth knowing

  • Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
  • White-label reports and client portals start at Agency Core for $349 a month.
  • Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
  • Tracking the same prompt in another location counts as another prompt.

Part 02 · Pricing

What it costs

Every plan, the free plan, ways to pay less and how prices have moved

$79

A month to start

Spyglasses is a paid product with a free trial, starting at $79 per month for 50 prompts tracked daily, billed monthly.

No free plan, but a free trial that needs no card.
From our grade for free plan and trial

  • Brand

    $79

    per month for 50 prompts tracked daily, billed monthly

    For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews.

  • Agency Core

    $349

    per month for 250 prompts tracked daily, billed monthly

    300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists.

  • Agency Pro

    $699

    per month for 600 prompts tracked daily, billed monthly

    Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month.

  • Enterprise

    Custom

    Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking.

Trying it first

Free trial, no credit card required; its length is not stated

Read from spyglasses.io on Oct 23, 2026.

Ways to pay less

  • Annual discount

    Save 20% yearly or 10% quarterly

    Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.

    Stated on spyglasses.io

Part 03 · Features

What it does

Its main features, where it runs, what it works with and who makes it

1

Place it runs: Web

White-label AI visibility tracking for agencies and PR firms. Here is what it does, as its own site describes it, and what it covers: public API, reports, site audit, web analytics, AI search visibility, content optimization.

The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request.
From our grade for features
Daily prompt tracking
Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.
Citation intelligence
Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.
Placement value scores
AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.
Citation Optimizer and audits
Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.
AI traffic analytics
Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.
White-label reports, MCP and API
Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.

Where it runs

  • Web

What it works with

  • Claude
  • ChatGPT
  • Semrush
  • DataForSEO
  • Looker Studio
  • Zapier
  • n8n
  • Make

Spyglasses is made by Orchestra AI, Inc.

Part 04 · Standing

Where it stands

Its grades against its category, and whether to keep it or make your own

68/157

Other AI search visibility tools it is graded above

Spyglasses's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.

It stands best on platforms and integrations (B, above 51 of 157) and worst on ease of use (C, above 0).

Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.

On features, ease of use and platforms it scores 2.3 out of 4. 13 tools score higher and cost less.

Each grade against the category

Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Spyglasses’s own letter is outlined.

  • CValue for moneyAbove 19 of 157
  • CFree plan and trialAbove 63 of 157
  • CFeaturesAbove 6 of 157
  • CEase of useAbove 0 of 157
  • BPlatforms and integrationsAbove 51 of 157

Price against what you get

Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Spyglasses is the marked dot.

D1.0C2.0B3.0A4.0Free$5$10$20$50$100$200$500$1kMore for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessSpyglassesRankscale AILLMs LedgerTollBitZipTieScrunch

What paid plans start at, a month (each step along is roughly double) →

Keep it, or make your own?

Whether this is something you could build for yourself with an AI app builder, and what you would give up.

Keep it

The plain part of Spyglasses you could make: reports. What surrounds it you could not. The 5 things listed below take a company, not a weekend.

It costs $948 a year.

What you could make

  • Reports: an app builder makes this well.

What you could not

  • The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
  • A tracking script and a database that counts every visit.
  • A score built from what the top results for each keyword cover.
  • A crawler that checks every page of a site.
  • It plugs into other products, Claude, ChatGPT and Semrush among them, and has an API.

What this rests on. Spyglasses’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

Part 05 · Alternatives

The alternatives

The tools it is most often weighed against, side by side

Peec AI, Profound, Otterly.AI, Scrunch and Rankscale AI

The 5 tools Spyglasses is most often weighed against, with where each one differs from it.

Part 06 · Questions

Quick answers

The questions people ask about it, each answered in a line or two

14

Questions, each answered in a line or two

The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.

Is Spyglasses free?

No, Spyglasses is a paid product, but you can try it first. Free trial, no credit card required; its length is not stated.

How much does Spyglasses cost?

Spyglasses lists 4 plans. Brand: $79 per month for 50 prompts tracked daily, billed monthly.

What platforms does Spyglasses work on?

Spyglasses is available on Web.

Does Spyglasses offer any discounts?

Spyglasses publicly lists the following: Save 20% yearly or 10% quarterly.

Does Spyglasses have an Android app?

No Android app was listed when its pages were read on Oct 23, 2026. Spyglasses is listed for Web.

Does Spyglasses have an iPhone app?

No iPhone app was listed when its pages were read on Oct 23, 2026. Spyglasses is listed for Web.

Is Spyglasses open source?

Spyglasses is not described as open source on its own site, as read on Oct 23, 2026.

Does Spyglasses have an API?

Yes. Spyglasses offers a public API, according to its own site.

What does Spyglasses integrate with?

Spyglasses's listing names Claude, ChatGPT, Semrush, DataForSEO, Looker Studio, Zapier, n8n and Make.

Who makes Spyglasses?

Spyglasses is made by Orchestra AI, Inc.

What are the alternatives to Spyglasses?

The closest alternatives to Spyglasses in our directory are Peec AI, Profound, Otterly.AI, Scrunch and Rankscale AI.

How does Spyglasses compare with other AI search visibility tools?

Spyglasses's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.

Is Spyglasses good value for money?

ToolGPA grades Spyglasses C for value for money. Its paid plans start at $79 a month, against a middle price of $59 for the category: 77 of the 128 others that charge start lower.

Could I make my own version of Spyglasses?

The plain part of Spyglasses you could make: reports. What surrounds it you could not.

Where this guide comes from

The prices, plans, platforms and features were read from Spyglasses’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Spyglasses' own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.

Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Orchestra AI, Inc. Prices change, so check spyglasses.io before you buy.

Part 07 · About

About ToolGPA

Who made this guide, what else is on the site, and how to cite it

3,189

Tools graded, in 94 categories

ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.

Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.

  • 3,189

    tools graded

  • 94

    categories

  • 426

    price changes on record

  • 579

    apps priced in 12 countries

What else is on toolgpa.com

Scan for the live page

Prices and grades as they are today

Quoting this guide?

Please name ToolGPA and link to the live page, so readers can check the figures for themselves:

ToolGPA, "Spyglasses: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/spyglasses

Know someone choosing between AI search visibility tools?

Send them this guide: toolgpa.com/tools/spyglasses/guide

ToolGPA elsewhere: youtube.com/@toolgpa

See our other guides

The best-graded AI search visibility tools after Spyglasses, each with an Insider's Guide of its own.

ToolGPA

Choosing software? Every tool graded, every price dated.

Compare tools at toolgpa.com ›

Everything in this guide is ToolGPA’s own summary of what Spyglasses’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Spyglasses is a trademark of its owner, and this guide is not made, paid for or approved by Orchestra AI, Inc. Prices and plans change: check spyglasses.io before you buy.