Alternatives · AI Visibility
Spyglasses alternatives
As of Oct 24, 2026, the best Spyglasses alternative for most people is Rankscale AI (3.0 GPA), first in our ranking of AI search visibility tools. The best free one is TollBit (3.0 GPA).
Spyglasses compared with 7 alternatives: Peec AI, Profound, Otterly.AI, Scrunch, Rankscale AI and 2 more.
Spyglasses is a paid product with a free trial, starting at $79 per month for 50 prompts tracked daily, billed monthly. 1 of the 7 alternatives is free or has a free plan. 6 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| SpyglassesThis tool | Free trial · from $79/mo | Trial only | Web |
| Peec AI | Free trial · from $95/mo | Trial only | Web |
| Profound | Free trial · from $99/mo | Trial only | Web |
| Otterly.AI | Free trial · from $25/mo | Trial only | Web |
| Scrunch | Free trial · from $250/mo | Trial only | Web |
| Rankscale AI | Free trial · from $17/mo | Trial only | Web |
| LLMClicks | Free trial · from $159 one-time | Trial only | Web |
| TollBit | Free | Free | Web |
Price against what you get
Spyglasses starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. 1 of the 6 alternatives on this chart scores higher and starts lower: Rankscale AI.
Profound scores higher without starting lower. Otterly.AI and TollBit start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Spyglasses
Peec AI
AI search analytics that tracks brand prompts across AI models
- Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
- Peec AI does not cover site audit and content optimization, which Spyglasses does.
Suits: In-house SEO and content teams starting to measure AI search visibility
Profound
AI search visibility tracking with an AI marketing agent built in
- Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
- Profound also covers AI agents.
- Profound does not cover reports and site audit, which Spyglasses does.
Suits: Large brands that want AI answer tracking across many engines with sales-led onboarding
Otterly.AI
Daily brand and citation tracking across AI search engines
- Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly).
- Otterly.AI does not cover web analytics and content optimization, which Spyglasses does.
Suits: Marketing teams that want daily brand tracking in the main AI search engines
Scrunch
AI search monitoring plus pages served to AI agents
- Scrunch starts at $250 per month for 125 prompts.
- Scrunch does not cover reports, which Spyglasses does.
Suits: Brands that want a self-serve start before moving to an enterprise contract
Rankscale AI
Credit-based AI visibility tracker covering 17+ AI engines
- Rankscale AI starts at $17 per month, billed yearly only (Essentials).
- Rankscale AI does not cover site audit and content optimization, which Spyglasses does.
Suits: Small teams that want low-cost AI visibility tracking on a yearly plan
LLMClicks
AI visibility audits and tracking, sold as lifetime packages
- LLMClicks starts at $159 one-time for lifetime access.
- LLMClicks can be bought with a one-time purchase.
- LLMClicks also covers schema markup.
- LLMClicks does not cover reports, which Spyglasses does.
Suits: Small teams that would rather pay once than subscribe
TollBit
AI bot analytics, paywall and agent-ready sites for publishers
- TollBit is free.
- TollBit has a free plan, which Spyglasses lacks.
- TollBit does not cover reports, site audit and content optimization, which Spyglasses does.
Suits: News and media publishers that want to be paid for AI access to their content
Limits worth knowing in Spyglasses
- Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
- White-label reports and client portals start at Agency Core for $349 a month.
- Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
- Tracking the same prompt in another location counts as another prompt.
Common questions
What are the alternatives to Spyglasses?
The alternatives to Spyglasses in this directory are Peec AI, Profound, Otterly.AI, Scrunch, Rankscale AI, LLMClicks and TollBit. Each one has a side-by-side comparison with Spyglasses.
Is there a free alternative to Spyglasses?
Yes. TollBit is free to use.
When were these prices checked?
Every listing on this page was checked on Oct 23, 2026, against the pages it cites. Vendors change prices without notice, so confirm on their site before you buy.

