Spyglasses vs TollBit (2026): which should you pick?
As of Oct 23, 2026, TollBit grades higher than Spyglasses: 3.0 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
TollBit grades higher on value for money and the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Spyglasses
White-label AI visibility tracking for agencies and PR firms
Which one is for you
Pick Spyglasses if
- Fits if you're an agency sending AI visibility reports to clients under your own brand
- Works for PR teams that want to see which coverage AI cites
Look elsewhere if
- Pricey if you want white-label reports, which start at Agency Core for $349 a month
- Tight if Perplexity matters, as it's $29 a month extra per property, and Claude is only on request
- Skip it if you track the same question in many places, since each extra location counts as another prompt
- Watch out: a report costs 15 credits and a rewrite 10, from 60 a month on Brand, and extra credits are $1 each
- Watch out: the free trial needs no card, but the pricing page doesn't say how long it lasts
Pick TollBit if
- Fits if you run a news or media site and want AI companies to pay for what they read
- Works for publishers that want to see which AI bots read pages without sending visitors back
Look elsewhere if
- Skip it if you want to track what AI answers say about your brand, as it doesn't
- Not for you if you can't touch your CDN, since that's how it connects
- Tight if you're counting on the income, since it depends on AI companies paying for access through TollBit
- Watch out: Agent Site, the product for brands, is sold through a demo with no price shown
How we grade them
| 2.2GPASpyglassesFair | 3.0GPATollBitVery good | |
|---|---|---|
| Value for money | CBrand is $79 a month for 50 prompts, billed monthly, or 20% less paid yearly. That's above this category's middle at $49 and under the dearer quarter at $95. Unlimited users, SSO, MCP and the API come with it, but Perplexity is $29 a month extra per property. | AFree for publishers: the analytics, the bot paywall and the licensing tools cost nothing, and TollBit takes its fee from AI companies instead. Its rivals here, Known Agents and Siteline, charge from $25 and $49 a month. Agent Site for brands goes through a demo, with no price shown. |
| Free plan and trial | CNo free plan, but a free trial that needs no card. The pricing page doesn't say how long it lasts. | AFree outright for publishers, with no cap on record, and you keep all of what AI companies pay through it. Only the brand product, Agent Site, needs a demo to get going. |
| Features | CDaily tracking by persona and location, cited pages and outlets, placement value scores, a Citation Optimizer, site audits and AI traffic analytics. The gap its listing names: plans cover only ChatGPT, Gemini and AI Overviews, with Perplexity an add-on and Claude on request. | CAI bot and agent analytics, a paywall that makes bots pay per use, licensed retrieval, content controls, a scraper audit and agent-only pages. It does that job fully, but it's a different one: it doesn't check how AI answers mention you. |
| Ease of use | CNo rating on record. Reports, rewrites and briefs spend monthly credits, 15 for a report and 10 for a rewrite, and each extra location counts as another prompt, so there's planning before you set it running. | CNo rating on record. It goes in through your CDN, such as Cloudflare, Fastly or Akamai, rather than a script on the page. The FAQ puts that at under 30 minutes, but someone needs access to the CDN. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Every plan has an MCP server and a REST API, and it connects to Looker Studio, Zapier, n8n, Make, Semrush and DataForSEO. | BWeb only, with no desktop or phone app. It hooks into Cloudflare, Fastly, Akamai, CloudFront, Google Cloud CDN, Azure Front Door and Vercel, and has an API and support for MCP and NLWeb. |
| Best for | agencies and PR firms reporting AI visibility to clients | publishers who want AI companies to pay for access |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Spyglasses and TollBit. How we grade
Price against what you get
Spyglasses starts at $79 a month and scores 2.3 out of 4 on features, ease of use and platforms. TollBit has no paid plan and scores 2.3.
They score the same, and TollBit starts $79 a month lower. Of the other AI search visibility tools on the chart, 13 score higher than Spyglasses for less, and none scores higher than TollBit for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Spyglasses also covers reports, site audit and content optimization.
At a glance
| Spyglasses | TollBit | |
|---|---|---|
| Pricing | Free trial | Free |
| Starts at | $79 per month for 50 prompts tracked daily, billed monthly | Free |
| Free plan | None | Free for publishers: AI bot analytics, the bot paywall and licensing tools at no charge, and publishers keep all the revenue AI companies pay them through TollBit. |
| Free trial | Free trial, no credit card required; its length is not stated | None listed |
| Web | ||
| Made by | Orchestra AI, Inc. | Novoscribe, Inc. |
| Price read from | spyglasses.io | tollbit.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Spyglasses
- Plans track ChatGPT, Gemini and Google AI Overviews; Perplexity is an add-on from $29 a month per property, and Claude is on request.
- White-label reports and client portals start at Agency Core for $349 a month.
- Reports, rewrites and briefs spend monthly credits: an AI visibility report costs 15 and a page rewrite 10. Extra credits cost $1 each, with a $15 minimum.
- Tracking the same prompt in another location counts as another prompt.
TollBit
- The Agent Site product for brands is sold through a demo, and the site does not say what it costs.
- Publisher revenue depends on AI companies paying for access through TollBit; the vendor says it works with AI demand partners.
- It works through the site's CDN, such as Cloudflare, Fastly, Akamai or CloudFront, rather than as a stand-alone app.
- It reports on AI bot traffic to a site, not on how AI chat answers mention a brand.
Key features
Spyglasses
- Daily prompt tracking
- Each tracked prompt runs daily on every platform in the plan and counts once; personas and locations show how answers differ by buyer and place.
- Citation intelligence
- Shows which pages and outlets AI cites for your prompts, and where your content drops out between AI's searches, ranking, reading and scoring.
- Placement value scores
- AIPVS and AIPQS scores estimate what a media placement is worth to AI before you pitch or pay, with coverage reports and media lists for PR teams.
- Citation Optimizer and audits
- Rewrites and re-scores pages to be easier for AI to cite, writes FAQs and briefs, and audits sites for what blocks AI crawlers.
- AI traffic analytics
- Measures visits from AI agents and clickthroughs from AI answers, with bot blocking rules, through integrations for Next.js, Drupal, Python and others.
- White-label reports, MCP and API
- Agency plans send branded PDF and PowerPoint reports and client portals on your own domain; every plan has an MCP server and a REST API.
TollBit
- AI traffic analytics
- Shows which AI bots and agents request your pages, what they read, how often, and which pages they read without sending visitors, across a portfolio of sites.
- Bot and agent paywall
- Replaces anonymous scraping with authenticated access and usage-based prices that the publisher sets for AI companies.
- Licensed retrieval access
- Offers AI systems licenses for retrieval use, from summaries to full article display, and supports direct one-to-one licensing deals.
- Content controls and scraper audit
- Choose what AI systems may access on your site, and test what scrapers can still retrieve.
- Agent Site and CMS
- Serve agents their own version of a site, with extra pages, FAQs and fact boxes they see and visitors do not, tailored by AI platform.
- Agent protocols and task tests
- Supports MCP, WebMCP, NLWeb, A2A and other agent protocols, and measures whether agents complete customer tasks on your site.
Plans
Spyglasses
Brand$79
per month for 50 prompts tracked daily, billed monthly
For in-house teams: 60 credits, 250 site audit pages, 10 citation rewrites and 50 scored pages a month, on ChatGPT, Gemini and AI Overviews.
Agency Core$349
per month for 250 prompts tracked daily, billed monthly
300 credits and 2,500 audit pages a month, white-label PDF and PowerPoint reports, client portals, placement scores and media lists.
Agency Pro$699
per month for 600 prompts tracked daily, billed monthly
Everything in Agency Core with 720 credits, 10,000 audit pages, 120 citation rewrites and 600 scored pages a month.
EnterpriseCustom
Custom prompt volume and credits, a security review, pinned model versions, and Microsoft Copilot and DeepSeek tracking.
TollBit
Publishers$0
Analytics, bot paywall, content controls and licensing at no charge; TollBit charges AI companies a transaction fee instead.
Ways to pay less
Spyglasses
- Annual discount
Save 20% yearly or 10% quarterly
Spyglasses' pricing FAQ says paying yearly saves 20% and paying quarterly saves 10% on the monthly price, with the same savings on add-ons.
TollBit
No public discounts listed.
Common questions
Which is cheaper, Spyglasses or TollBit?
As of Oct 23, 2026, TollBit is cheaper to start with: it is free, against $79 a month for Spyglasses. Spyglasses starts at $79 per month for 50 prompts tracked daily, billed monthly, and TollBit is free.
Which has a free plan, Spyglasses or TollBit?
As of Oct 23, 2026, only TollBit has a free plan. Spyglasses does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.