Adobe Brand Visibility vs Profound (2026): which should you pick?

Pick Adobe Brand Visibility if

• Fits if your site runs on AEM Cloud and you want fixes served to AI crawlers without page edits
• Works for teams already in Adobe Analytics who want AI traffic in the same reports

Look elsewhere if

• Not for you if you're not an Adobe customer, as even the trial is for AEM and Analytics users
• Skip it if you need to know which AI engines are tracked, since the documentation doesn't list them
• Tight if your CDN isn't AEM's managed Fastly, since edge fixes then need your IT team
• Watch out: the trial stops at 100 prompts, one domain and 50 URLs per opportunity type
• Pricey if you need a price before a sales call, as every license goes through an Adobe rep

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Adobe Brand Visibility

• Adobe publishes no prices; use beyond the trial limits needs a license agreement through an Adobe account representative.
• The free trial is offered to AEM Cloud and Adobe Analytics or Customer Journey Analytics customers, capped at 100 prompts, one domain and 50 URLs per opportunity type.
• Edge deployment is self-serve only for AEM Cloud's managed Fastly CDN; other CDNs need setup by the customer's IT team.
• The documentation does not list which AI engines are tracked.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Adobe Brand Visibility

Brand and source visibility

Measures how often AI answers mention the brand and how often its website is used as a source, with share of voice weighted by search demand.

Semrush-powered demand data

An AI visibility view built on Semrush data gives a baseline and shows real search volume for each topic instead of a high-medium-low guess.

Opportunities

Lists content fixes such as FAQs, abstracts and schema, and technical ones such as crawlability and indexing problems, ranked by priority.

Optimize at Edge

Serves approved fixes to AI user agents at the CDN layer without authoring changes; self-serve for AEM-managed Fastly, with guides for other CDNs.

Agentic and referral traffic

Dashboards show visits from AI assistants' crawlers and human clicks that come from AI citations to the brand's own sites.

Impact measurement

After a fix is deployed, custom prompts set a baseline and are re-run for about two weeks to measure the change in AI answers.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Adobe Brand Visibility

Pricing could not be confirmed. See business.adobe.com.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.