Azoma vs Scrunch (2026): which should you pick?

Pick Azoma if

• Fits if you're a large brand selling on Amazon, Walmart and your own store
• Works for brands that need wrong product claims in AI answers caught

Look elsewhere if

• Not for you if you're a small business or a content site, as it's built for enterprise brands
• Skip it if you want to see a price before talking to sales
• Skip it if you'd rather sign up and look around alone, as there's no self-serve way in or trial
• Watch out: expect an onboarding project that pulls in your product data, and no API is listed

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Azoma

• No prices are published; every plan is arranged with sales after a demo.
• It is aimed at enterprise brands and retailers rather than small businesses or content sites.
• There is no self-serve sign-up, free plan or stated free trial.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Azoma

AI visibility tracking

Brand, category and SKU-level share of voice across AI chat apps and retailer shopping agents such as Amazon Rufus, with competitor tracking and alerts.

Product data enrichment

Pulls product data from Amazon, Walmart, Shopify, Google Merchant Center and PIM systems, and fills missing attributes and variants.

Content generation

Writes product page copy and blog content aimed at the questions shoppers ask AI, within approved claims and brand tone.

Citation tracking and syndication

Shows which sites AI shopping agents cite, such as Reddit, Quora and YouTube, and distributes content to those sources.

Answer integrity

Monitors AI answers for inaccurate product claims, missing facts and competitor misrepresentation, with a route to correct them.

Revenue attribution

Links visibility and citation gains to SKU-level revenue, with Google Analytics 4 and Search Console connections.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Azoma

Pricing could not be confirmed. See azoma.ai.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.