Brandlight vs Scrunch (2026): which should you pick?

Pick Brandlight if

• Fits if you'd rather have a team build and keep your question set than do it yourself
• Works for large brands selling in several of its 10 markets

Look elsewhere if

• Not for you if you want to try it first, as there's no trial or self-serve plan
• Skip it if you need daily numbers, since questions run weekly
• Too light for teams that want their own data pipelines, with no API on record
• Not for you if you need a price before a demo, as none is published
• Watch out: Google Search Console is the only integration on record

Pick Scrunch if

• Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
• Works for agencies running several client brands and pitch workspaces from one account

Look elsewhere if

• Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
• Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
• Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
• Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
• Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026

Brandlight

• No prices are published; access starts with a demo booked through sales.
• It is aimed at enterprises; there is no self-serve plan or free trial.
• Engines are run weekly rather than daily, according to the platform page.

Scrunch

• Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
• Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
• API access, SSO and the Agent Experience Platform are listed for Enterprise only.
• Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.

Brandlight

Managed question sets

Brandlight builds the list of buyer questions from consumer panel prompts, search demand, Search Console data and business priorities, refreshed quarterly.

Twelve engines, ten markets

Runs every question weekly on ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Qwen, Mistral and Naver.

Accuracy and messaging checks

Compares AI answers with the brand's approved facts and claims, and flags wrong prices, specs, ownership or competitor mix-ups.

Ranked actions by team

Turns gaps into weekly page fixes, content briefs and publisher targets, split between web, content, PR, e-commerce and paid teams.

Impact tracking

Records each change and what followed it, with significance thresholds so normal swings in answers are not reported as trends.

AI ads and AI shopping

Separate modules show which prompts competitors buy ads on and whether AI shopping answers pick the brand's products.

Scrunch

Monitoring and citations

Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.

Insights and recommendations

Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.

Agent Experience Platform

Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.

Site audits and bot traffic

Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.

Shopping and query fan-out

Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.

Agency workspaces

Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.

Brandlight

Pricing could not be confirmed. See brandlight.ai.

Scrunch

• Core$250

  per month for 125 prompts

  For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.

• Agency Core$500

  per month for 250 prompts

  For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.

• EnterpriseCustom

  Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.

• Agency EnterpriseCustom

  For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.