Brandlight vs Profound (2026): which should you pick?

Pick Brandlight if

• Fits if you'd rather have a team build and keep your question set than do it yourself
• Works for large brands selling in several of its 10 markets

Look elsewhere if

• Not for you if you want to try it first, as there's no trial or self-serve plan
• Skip it if you need daily numbers, since questions run weekly
• Too light for teams that want their own data pipelines, with no API on record
• Not for you if you need a price before a demo, as none is published
• Watch out: Google Search Console is the only integration on record

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Brandlight

• No prices are published; access starts with a demo booked through sales.
• It is aimed at enterprises; there is no self-serve plan or free trial.
• Engines are run weekly rather than daily, according to the platform page.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

Brandlight

Managed question sets

Brandlight builds the list of buyer questions from consumer panel prompts, search demand, Search Console data and business priorities, refreshed quarterly.

Twelve engines, ten markets

Runs every question weekly on ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, DeepSeek, Qwen, Mistral and Naver.

Accuracy and messaging checks

Compares AI answers with the brand's approved facts and claims, and flags wrong prices, specs, ownership or competitor mix-ups.

Ranked actions by team

Turns gaps into weekly page fixes, content briefs and publisher targets, split between web, content, PR, e-commerce and paid teams.

Impact tracking

Records each change and what followed it, with significance thresholds so normal swings in answers are not reported as trends.

AI ads and AI shopping

Separate modules show which prompts competitors buy ads on and whether AI shopping answers pick the brand's products.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

Brandlight

Pricing could not be confirmed. See brandlight.ai.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.