The Scrunch Insider’s Guide
Everything we know about Scrunch in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Scrunch
The Insider’s Guide
AI search monitoring plus pages served to AI agents
Every plan, grade, refund rule and rival among AI search visibility tools, read from Scrunch’s own pages.
Made by Scrunch · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Scrunch’s own pages, its app-store listings and our grades. Every fact in it is on Scrunch’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
1.8
GPA, above 13 of the 157 other AI search visibility tools we grade
Scrunch monitors how a brand appears and is cited in answers from ChatGPT, Perplexity, Google AI Overviews and Copilot, and on Enterprise also Claude, Gemini, AI Mode, Grok and Meta AI. It adds site audits, insights on what to change, product-level shopping data and AI bot traffic analytics, and its Agent Experience Platform serves an optimized version of a site to AI agents. Scrunch was acquired by Sitecore in 2026 and runs as a standalone platform.
To get you started, here are 9 things to know about Scrunch, taken from its own pages and our grades.
- 1
Best for brands that want monitoring plus pages for AI agents
Agent Pages, the API and SSO are Enterprise only, at unpublished prices, so small teams should look elsewhere.
- 2
Paid plans start at $250 a month
As its pricing page puts it: $250 per month for 125 prompts.
- 3
You can try it first
7-day free trial of the Core plan
- 4
It runs on Web
Web.
- 5
Monitoring and citations
Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- 6
Insights and recommendations
Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- 7
Agent Experience Platform
Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- 8
A 1.8 GPA, above 13 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
Nothing Scrunch does is plain enough to make in a weekend. The 5 things listed below take a company.
Scrunch at a glance
- Pricing
- Free trial, from $250 per month for 125 prompts
- Free plan
- No
- Free trial
- 7-day free trial of the Core plan
- Runs on
- Web
- Made by
- Scrunch, since 2023
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 1.8 GPA, weak
The report card
Best for brands that want monitoring plus pages for AI agents
Scrunch tracks how your brand shows up and gets cited in ChatGPT, Perplexity, Google AI Overviews and Copilot, with site audits and AI bot traffic reports. Core is $250 a month for one brand, 125 prompts, 5 competitors and one country, and leaves out Gemini, Claude, AI Mode, Grok and Meta AI. Agent Pages, the API and SSO are Enterprise only, at unpublished prices, so small teams should look elsewhere.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Core is $250 a month for 125 prompts and 5,000 responses, one brand and 5 users. That's well into this category's dearest tenth, which starts at $129. Agency Core is $500. |
| Free plan and trial | C | No free plan, just a 7-day free trial of Core. A week is enough to see the first answers come in, not to watch a trend. |
| Features | C | Position, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data. The gap is engines: Core watches four, and Gemini, Claude, AI Mode, Grok and Meta AI need Enterprise. |
| Ease of use | C | No rating on record. You set prompts, competitors, personas and funnel stages before the data says much, and Core caps you at 5 competitors and one country. |
| Platforms and integrations | C | Web only, with no desktop or phone app. Looker Studio is the one integration on record, and the API and SSO come only with Enterprise. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Scrunch is for
- Fits if you're a large brand weighing Agent Pages, which serve AI agents a cleaned-up copy of your site
- Works for agencies running several client brands and pitch workspaces from one account
Who it is not for
- Skip it if Gemini, Claude or AI Mode matter, as they're tracked on Enterprise only
- Pricey if you're a small team: Core is $250 a month for one brand and 125 prompts
- Tight if you sell in several countries or watch many rivals: Core allows one country and 5 competitors
- Watch out: the API, SSO and Agent Pages are Enterprise only, and Enterprise prices aren't published
- Watch out: the only trial is 7 days of Core, and Scrunch became a Sitecore company in 2026
Good to know
Good for
- Brands that want a self-serve start before moving to an enterprise contract
- Teams that want to change what AI agents see on their site, not only measure it
- Agencies running AI search work for several clients
Worth knowing
- Core covers four AI platforms; Claude, Gemini, Google AI Mode, Grok and Meta AI are tracked only on Enterprise.
- Core is limited to 1 brand workspace, 5 user licenses, 5 competitors and one country.
- API access, SSO and the Agent Experience Platform are listed for Enterprise only.
- Scrunch became a Sitecore company in 2026; it says it continues to run as a standalone platform.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$250
A month to start
Scrunch is a paid product with a free trial, starting at $250 per month for 125 prompts.
A week is enough to see the first answers come in, not to watch a trend.
Core
$250
per month for 125 prompts
For brands: 5,000 responses a month on ChatGPT, Perplexity, Google AI Overviews and Copilot, 5 site audits a month, 1 brand workspace and 5 users.
Agency Core
$500
per month for 250 prompts
For agencies: 10,000 responses a month, 3 brand workspaces, 3 pitch workspaces, 5 site audits per brand a month and unlimited users.
Enterprise
Custom
Custom prompts and workspaces, 9 AI platforms, the Agent Experience Platform, full site audits, API access, SSO and a dedicated account team.
Agency Enterprise
Custom
For large agencies: custom brand and pitch workspaces, full site audits, the Agent Experience Platform, SSO and a dedicated account team.
Trying it first
7-day free trial of the Core plan
Read from scrunch.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI search monitoring plus pages served to AI agents. Here is what it does, as its own site describes it, and what it covers: public API, site audit, web analytics, AI search visibility, content optimization.
Position, sentiment and cited sources per prompt, with personas, funnel stages, site audits, AI bot traffic and product-level shopping data.
- Monitoring and citations
- Tracks brand presence, position, sentiment and the sources cited for each prompt, with competitors, personas and funnel stages.
- Insights and recommendations
- Turns monitoring data into suggested changes; Core includes one page optimization a month and basic content generation.
- Agent Experience Platform
- Enterprise plans include Agent Pages, which deliver an optimized version of a site to AI agents that visit it.
- Site audits and bot traffic
- Audits pages for how well AI can read them and reports AI agent and bot visits; Core includes 5 audits a month.
- Shopping and query fan-out
- Product-level AI search performance and the follow-up searches AI tools run behind a prompt; fan-out is limited on Core.
- Agency workspaces
- Agency plans manage several client brands and pitch workspaces from one place, with access controls and white-label output.
Where it runs
- Web
What it works with
- Google Looker Studio
Scrunch is made by Scrunch, and has been around since 2023.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
13/157
Other AI search visibility tools it is graded above
Scrunch's GPA of 1.8 is higher than 13 of the 157 other AI search visibility tools we grade, and level with 15.
It stands best on free plan and trial (C, above 63 of 157) and worst on value for money (D, above 0).
Its paid plans start at $250 a month, against a middle price of $59 for the category: 124 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.0 out of 4. 98 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Scrunch’s own letter is outlined.
- DValue for moneyAbove 0 of 157
- CFree plan and trialAbove 63 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- CPlatforms and integrationsAbove 0 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Scrunch is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
Nothing Scrunch does is plain enough to make in a weekend. The 5 things listed below take a company.
That makes this kind of software worth paying for, not this one in particular: 129 of the 157 other AI search visibility tools grade higher. It costs $3,000 a year.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A crawler that checks every page of a site.
- A tracking script and a database that counts every visit.
- A score built from what the top results for each keyword cover.
- It plugs into other products, Google Looker Studio among them, and has an API.
What this rests on. Scrunch’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Profound, Peec AI, AthenaHQ, Goodie and Evertune
The 5 tools Scrunch is most often weighed against, with where each one differs from it.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Scrunch also covers site audit.
- Profound also covers AI agents.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Scrunch also covers site audit and content optimization.
- Peec AI also covers reports.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- AthenaHQ has a free plan. Scrunch does not, though it has a free trial.
- Scrunch also covers site audit and web analytics.
- AthenaHQ also covers AI agents.
- 2.2GPA
Goodie
Free trial · from $295/mo
AEO platform for AI search tracking, content agents and attribution.
- Scrunch also covers site audit.
- Goodie also covers AI agents.
- 1.8GPA
Evertune
From $60/mo
AI visibility tracking paired with ChatGPT ads and content agents.
- Scrunch also covers site audit and web analytics.
- Evertune also covers AI agents and ad creative.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Scrunch free?
No, Scrunch is a paid product, but you can try it first. 7-day free trial of the Core plan.
How much does Scrunch cost?
Scrunch lists 4 plans. Core: $250 per month for 125 prompts.
What platforms does Scrunch work on?
Scrunch is available on Web.
Does Scrunch have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Scrunch is listed for Web.
Does Scrunch have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Scrunch is listed for Web.
Is Scrunch open source?
Scrunch is not described as open source on its own site, as read on Oct 23, 2026.
Does Scrunch have an API?
Yes. Scrunch offers a public API, according to its own site.
What does Scrunch integrate with?
Scrunch's listing names Google Looker Studio. A listing names up to eight integrations, so it may connect to more.
Who makes Scrunch?
Scrunch is made by a company of the same name. It dates from 2023.
What are the alternatives to Scrunch?
The closest alternatives to Scrunch in our directory are Profound, Peec AI, AthenaHQ, Goodie and Evertune.
How does Scrunch compare with other AI search visibility tools?
Scrunch's GPA of 1.8 is higher than 13 of the 157 other AI search visibility tools we grade, and level with 15.
Is Scrunch good value for money?
ToolGPA grades Scrunch D for value for money. Its paid plans start at $250 a month, against a middle price of $59 for the category: 124 of the 128 others that charge start lower.
Could I make my own version of Scrunch?
Nothing Scrunch does is plain enough to make in a weekend. The 5 things listed below take a company.
Where this guide comes from
The prices, plans, platforms and features were read from Scrunch’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Scrunch's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Scrunch. Prices change, so check scrunch.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Scrunch, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/scrunch
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Scrunch: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/scrunch
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/scrunch/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Scrunch, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Scrunch’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Scrunch is a trademark of its owner, and this guide is not made, paid for or approved by Scrunch. Prices and plans change: check scrunch.com before you buy.