The Otterly.AI Insider’s Guide
Everything we know about Otterly.AI in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Otterly.AI
The Insider’s Guide
Daily brand and citation tracking across AI search engines
Every plan, grade, refund rule and rival among AI search visibility tools, read from Otterly.AI’s own pages.
Made by OtterlyAI GmbH · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Otterly.AI’s own pages, its app-store listings and our grades. Every fact in it is on Otterly.AI’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 125 of the 157 other AI search visibility tools we grade
Otterly.AI monitors how a brand and its website are mentioned and cited when people ask set questions in ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, with Google AI Mode, Gemini and Claude as paid add-ons. It adds prompt research, a GEO audit of site pages and analytics on AI crawler visits. Plans are sold by the number of prompts tracked, with unlimited team members.
To get you started, here are 9 things to know about Otterly.AI, taken from its own pages and our grades.
You set the prompts to watch, and the crawler analytics means uploading your own server log files.
- 1
Best for daily brand and citation checks in AI search
Otterly.AI checks your set questions every day in ChatGPT, Perplexity, Google AI Overviews and Copilot, and shows which pages each one cites, with prompt research, a GEO audit and crawler analytics from log files.
- 2
Paid plans start at $25 a month
As its pricing page puts it: $25 per month, billed yearly ($29 billed monthly).
- 3
You can try it first
7-day free trial with 50 prompts, no credit card required
- 4
It runs on Web
Web.
- 5
Daily prompt monitoring
Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- 6
Link citation analysis
Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- 7
AI prompt research
Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- 8
A 2.4 GPA, above 125 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Otterly.AI you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
Otterly.AI at a glance
- Pricing
- Free trial, from $25 per month, billed yearly ($29 billed monthly)
- Free plan
- No
- Free trial
- 7-day free trial with 50 prompts, no credit card required
- Runs on
- Web
- Made by
- OtterlyAI GmbH
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.4 GPA, fair
The report card
Best for daily brand and citation checks in AI search
Otterly.AI checks your set questions every day in ChatGPT, Perplexity, Google AI Overviews and Copilot, and shows which pages each one cites, with prompt research, a GEO audit and crawler analytics from log files. Lite is $25 a month on yearly billing but holds 15 prompts and no API, and Standard jumps to $160. Gemini, AI Mode and Claude cost extra on every plan, from $9 to $439 a month each, and there's no white label.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | B | Lite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. |
| Free plan and trial | C | No free plan, but a 7-day free trial with 50 prompts and no credit card needed. |
| Features | C | Daily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. |
| Ease of use | C | No rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. |
| Platforms and integrations | B | Web only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Otterly.AI is for
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Who it is not for
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Good to know
Good for
- Marketing teams that want daily brand tracking in the main AI search engines
- Agencies reporting AI visibility for several clients through Looker Studio
- Site owners checking whether their pages are cited as sources
Worth knowing
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$25
A month to start
Otterly.AI is a paid product with a free trial, starting at $25 per month, billed yearly ($29 billed monthly).
Lite
$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard
$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium
$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
Enterprise
Custom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Trying it first
7-day free trial with 50 prompts, no credit card required
Read from otterly.ai on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Daily brand and citation tracking across AI search engines. Here is what it does, as its own site describes it, and what it covers: public API, reports, site audit, AI search visibility.
The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label.
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Where it runs
- Web
What it works with
- Google Looker Studio
- Semrush
Otterly.AI is made by OtterlyAI GmbH.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
125/157
Other AI search visibility tools it is graded above
Otterly.AI's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.
It stands best on value for money (B, above 120 of 157) and worst on ease of use (C, above 0).
Its paid plans start at $25 a month, against a middle price of $59 for the category: 17 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 4 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Otterly.AI’s own letter is outlined.
- BValue for moneyAbove 120 of 157
- CFree plan and trialAbove 63 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Otterly.AI is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Otterly.AI you could make: reports. What surrounds it you could not. The 3 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $300 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A crawler that checks every page of a site.
- It plugs into other products, Google Looker Studio and Semrush among them, and has an API.
What this rests on. Otterly.AI’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Peec AI, Profound, Rankscale AI, LLMrefs and SE Visible
The 5 tools Otterly.AI is most often weighed against, with where each one differs from it.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Otterly.AI also covers site audit.
- Peec AI also covers web analytics.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Otterly.AI also covers reports and site audit.
- Profound also covers AI agents, web analytics and content optimization.
- 3.0GPA
Rankscale AI
Free trial · from $17/mo
Credit-based AI visibility tracker covering 17+ AI engines.
- Otterly.AI also covers site audit.
- Rankscale AI also covers web analytics.
- 2.2GPA
LLMrefs
Free trial · from $79/mo
Keyword-based AI search visibility tracker with one flat plan.
- Otterly.AI also covers site audit.
- 2.2GPA
SE Visible
Free trial · from $79/mo
AI visibility tracker from SE Ranking for brands and agencies.
- Otterly.AI also covers reports and site audit.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Otterly.AI free?
No, Otterly.AI is a paid product, but you can try it first. 7-day free trial with 50 prompts, no credit card required.
How much does Otterly.AI cost?
Otterly.AI lists 4 plans. Lite: $25 per month, billed yearly ($29 billed monthly).
What platforms does Otterly.AI work on?
Otterly.AI is available on Web.
Does Otterly.AI have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Otterly.AI is listed for Web.
Does Otterly.AI have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Otterly.AI is listed for Web.
Is Otterly.AI open source?
Otterly.AI is not described as open source on its own site, as read on Oct 23, 2026.
Does Otterly.AI have an API?
Yes. Otterly.AI offers a public API, according to its own site.
What does Otterly.AI integrate with?
Otterly.AI's listing names Google Looker Studio and Semrush. A listing names up to eight integrations, so it may connect to more.
Who makes Otterly.AI?
Otterly.AI is made by OtterlyAI GmbH.
What are the alternatives to Otterly.AI?
The closest alternatives to Otterly.AI in our directory are Peec AI, Profound, Rankscale AI, LLMrefs and SE Visible.
How does Otterly.AI compare with other AI search visibility tools?
Otterly.AI's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.
Is Otterly.AI good value for money?
ToolGPA grades Otterly.AI B for value for money. Its paid plans start at $25 a month, against a middle price of $59 for the category: 17 of the 128 others that charge start lower.
Could I make my own version of Otterly.AI?
The plain part of Otterly.AI you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Otterly.AI’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Otterly.AI's own pages on 23 October 2026, with its prices read from its pricing page in a browser on 24 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by OtterlyAI GmbH. Prices change, so check otterly.ai before you buy.
- otterly.ai/pricing
- help.otterly.ai/pricing-of-otterlyai
- help.otterly.ai/free-trial
- help.otterly.ai/which-ai-searches-does-otterlyai-support
- help.otterly.ai/how-can-i-purchase-extra-engines
- help.otterly.ai/can-i-have-50-150-250-9999-search-prompts
- help.otterly.ai/countries-otterlyai
- help.otterly.ai/do-you-provide-an-api-for-otterlyai
- help.otterly.ai/lookerstudio
- help.otterly.ai/white-label
- help.otterly.ai/number-seats
- help.otterly.ai/semrush
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Otterly.AI, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/otterly-ai
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Otterly.AI: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/otterly-ai
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/otterly-ai/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Otterly.AI, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Otterly.AI’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Otterly.AI is a trademark of its owner, and this guide is not made, paid for or approved by OtterlyAI GmbH. Prices and plans change: check otterly.ai before you buy.