Traqer vs Xofu (2026): which should you pick?
As of Oct 23, 2026, Traqer and Xofu share a 2.4 GPA, and only Xofu has a free plan.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Traqer grades higher on value for money. Xofu grades higher on the free plan. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Traqer
Topic-based AI visibility tracking priced for agencies
Xofu
Tracks whether AI recommends your brand on buyer shortlist prompts
Which one is for you
Pick Traqer if
- Fits if you're an agency that wants unlimited brands on one plan from $21 a month
- Works for agencies whose clients want viewer logins to see their own numbers
Look elsewhere if
- Skip it if you need daily numbers, as updates are weekly
- Tight if Claude matters, at $0.37 to $0.50 a prompt on top, and Copilot costs extra too
- Not for you if you need white-label reports today, as the homepage marks them coming soon
- Watch out: the trial's length isn't stated, and trial accounts can't use the Claude connector
- Too light for setups that need integrations beyond CSV export and the Claude connector
Pick Xofu if
- Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
- Works for consultants reporting AI visibility for one or two clients
Look elsewhere if
- Skip it if you need daily numbers without paying $999 a month
- Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
- Tight if you want help acting on results, which sister company Citation Labs sells separately
- Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
- Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page
How we grade them
| 2.4GPATraqerFair | 2.4GPAXofuFair | |
|---|---|---|
| Value for money | BBasic is $21 a month billed yearly ($25 monthly) for 50 prompts across 5 engines, with unlimited brands and users. That's inside this category's cheaper quarter. | CConsultant is $99 a month for 200 prompts per model, reported weekly, at the start of this category's dearer quarter. Daily reports need Agency (Daily) at $999 a month. |
| Free plan and trial | CNo free plan, but there's a free trial. The site doesn't say how long it lasts, and trial accounts can't use the Claude connector. | BA free plan with 50 prompts per model, unlimited projects and weekly reports on ChatGPT, AI Overviews and AI Mode, enough for one person to keep tracking on. |
| Features | CTopic-level tracking, suggested topics and prompts, rival gaps by prompt, the most cited domains, content ideas and outreach targets. The gaps are in its own listing: results update weekly, Claude and Copilot cost extra, and white-label reports are still coming. | CBuyer-prompt tracking, rival share over time, citation gap lists, flexible pay-once projects and shareable reports. The gaps: weekly reports on all but the $999 plan, no Perplexity, Claude or Copilot, and its table puts Gemini on Agency plans only. |
| Ease of use | CNo rating on record. It suggests topics from your brand's details, but you review and edit them before tracking starts. | CNo rating on record. It generates the buyer prompts for you, but concierge setup only comes with the Agency plans. |
| Platforms and integrations | BWeb only, with a Claude connector for asking about your data in plain words, plus CSV export. No other integrations are named. | BWeb only, with an MCP server that works with ChatGPT, Claude and Cursor, and reports anyone can view without an account. |
| Best for | agencies tracking many brands on one plan | B2B brands tracking shortlist prompts |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Traqer and Xofu. How we grade
Price against what you get
Traqer starts at $21 a month and scores 2.3 out of 4 on features, ease of use and platforms. Xofu starts at $99 a month and scores 2.3.
They score the same, and Traqer starts $78 a month lower. Of the other AI search visibility tools on the chart, 3 score higher than Traqer for less, and 20 score higher than Xofu for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Traqer also covers content optimization.
At a glance
| Traqer | Xofu | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $21 per month for 50 prompts, billed annually ($25 billed monthly) | $99 per month for 200 prompts per model, reported weekly |
| Free plan | None | 50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode. |
| Free trial | Free trial offered; the site does not state its length | None listed |
| Web | ||
| Made by | Traqer | Xofu |
| Price read from | traqer.ai | xofu.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Traqer
- Results update weekly, not daily.
- Claude ($0.37 to $0.50 per prompt) and Copilot ($0.07 to $0.12 per prompt) are paid add-ons; the other five engines are included.
- White-label reports are listed as included, but the feature is marked coming soon on the homepage.
- Trial accounts cannot use the Claude connector.
Xofu
- The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
- Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
- The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
- Implementation work is sold separately through the sister company Citation Labs.
Key features
Traqer
- Topic-based tracking
- Groups several phrasings of one buying question into a topic and reports one visibility figure per topic and per AI model, with stability across all runs.
- Suggested topics and prompts
- Generates bottom-of-funnel topics and prompt variations from a brand's details, which you review and edit before tracking starts.
- Competitor and gap view
- Shows which rivals are recommended per topic and the exact prompts where they appear and your client does not, with date comparisons.
- Analyze and Improve
- Lists the brands mentioned most, the domains cited most and content ideas for each topic, plus publications worth targeting for outreach.
- Client access
- Unlimited users with Viewer logins so clients can see their own brand data without changing what is tracked.
- Claude connector
- Paid accounts can connect Traqer to Claude and ask questions about their tracking data in plain language.
Xofu
- Buyer-prompt tracking
- Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.
- Competitive benchmarking
- Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.
- Citation gap analysis
- Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.
- Pay-once projects
- A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.
- Shareable reports
- Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.
- Xofu MCP
- Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.
Plans
Traqer
Basic$21
per month for 50 prompts, billed annually ($25 billed monthly)
10 topics of 5 prompts, unlimited brands and users, weekly updates and CSV export across 5 AI engines. $252 a year.
Plus$85
per month for 250 prompts, billed annually ($100 billed monthly)
50 topics, unlimited brands and users, weekly updates. $1,020 a year.
Pro$340
per month for 1,250 prompts, billed annually ($400 billed monthly)
250 topics, unlimited brands and users, weekly updates and lower add-on rates for Claude and Copilot. $4,080 a year.
Xofu
Free$0
50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup.
Consultant$99
per month for 200 prompts per model, reported weekly
For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing.
Agency (Weekly)$499
per month for 500 prompts per model, reported weekly
Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup.
Agency (Daily)$999
per month for 200 prompts per model, reported daily
Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup.
Ways to pay less
Traqer
- Annual discount
15% off with annual billing
The pricing section's toggle says annual billing saves 15%, for example Basic at $21 a month ($252 a year) instead of $25.
Xofu
No public discounts listed.
Common questions
Which is cheaper, Traqer or Xofu?
As of Oct 23, 2026, Traqer is cheaper to start with: $21 a month, against $99 a month for Xofu. Traqer starts at $21 per month for 50 prompts, billed annually ($25 billed monthly), and Xofu starts at $99 per month for 200 prompts per model, reported weekly.
Which has a free plan, Traqer or Xofu?
As of Oct 23, 2026, only Xofu has a free plan. Traqer does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.