Otterly.AI vs Traqer (2026): which should you pick?
As of Oct 23, 2026, Otterly.AI and Traqer share a 2.4 GPA, neither has a free plan, and Traqer starts cheaper, at $21 a month against $25 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Otterly.AI
Daily brand and citation tracking across AI search engines
Traqer
Topic-based AI visibility tracking priced for agencies
Which one is for you
Pick Otterly.AI if
- Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
- Works for agencies that brand client reports through Looker Studio, from Standard
Look elsewhere if
- Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
- Not for you if you need white-label reports, as there aren't any
- Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
- Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
- Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload
Pick Traqer if
- Fits if you're an agency that wants unlimited brands on one plan from $21 a month
- Works for agencies whose clients want viewer logins to see their own numbers
Look elsewhere if
- Skip it if you need daily numbers, as updates are weekly
- Tight if Claude matters, at $0.37 to $0.50 a prompt on top, and Copilot costs extra too
- Not for you if you need white-label reports today, as the homepage marks them coming soon
- Watch out: the trial's length isn't stated, and trial accounts can't use the Claude connector
- Too light for setups that need integrations beyond CSV export and the Claude connector
How we grade them
| 2.4GPAOtterly.AIFair | 2.4GPATraqerFair | |
|---|---|---|
| Value for money | BLite is $25 a month billed yearly ($29 monthly) for 15 prompts on four engines with unlimited team members, inside the cheaper quarter of AI visibility tools at $29. The API, MCP and Agent Analytics wait on Standard at $160, and Gemini, AI Mode and Claude cost extra. | BBasic is $21 a month billed yearly ($25 monthly) for 50 prompts across 5 engines, with unlimited brands and users. That's inside this category's cheaper quarter. |
| Free plan and trial | CNo free plan, but a 7-day free trial with 50 prompts and no credit card needed. | CNo free plan, but there's a free trial. The site doesn't say how long it lasts, and trial accounts can't use the Claude connector. |
| Features | CDaily mentions, share of voice and sentiment per engine in 70+ countries, link citation analysis, prompt research, a GEO audit and crawler analytics. The gap: Gemini, AI Mode and Claude are paid add-ons on every plan, and there's no white-label. | CTopic-level tracking, suggested topics and prompts, rival gaps by prompt, the most cited domains, content ideas and outreach targets. The gaps are in its own listing: results update weekly, Claude and Copilot cost extra, and white-label reports are still coming. |
| Ease of use | CNo rating on record. You set the prompts to watch, and the crawler analytics means uploading your own server log files. | CNo rating on record. It suggests topics from your brand's details, but you review and edit them before tracking starts. |
| Platforms and integrations | BWeb only, with no desktop or phone app. There's an API, an MCP server and a Looker Studio connector from Standard, plus a link with Semrush. | BWeb only, with a Claude connector for asking about your data in plain words, plus CSV export. No other integrations are named. |
| Best for | daily brand and citation checks in AI search | agencies tracking many brands on one plan |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Otterly.AI and Traqer. How we grade
Price against what you get
Otterly.AI starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Traqer starts at $21 a month and scores 2.3.
They score the same, and Traqer starts $4 a month lower. Of the other AI search visibility tools on the chart, 4 score higher than Otterly.AI for less, and 3 score higher than Traqer for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Otterly.AI also covers site audit.
- Traqer also covers content optimization.
At a glance
| Otterly.AI | Traqer | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $25 per month, billed yearly ($29 billed monthly) | $21 per month for 50 prompts, billed annually ($25 billed monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial with 50 prompts, no credit card required | Free trial offered; the site does not state its length |
| Web | ||
| Made by | OtterlyAI GmbH | Traqer |
| Price read from | otterly.ai | traqer.ai |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Otterly.AI
- Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
- Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
- Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
- There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.
Traqer
- Results update weekly, not daily.
- Claude ($0.37 to $0.50 per prompt) and Copilot ($0.07 to $0.12 per prompt) are paid add-ons; the other five engines are included.
- White-label reports are listed as included, but the feature is marked coming soon on the homepage.
- Trial accounts cannot use the Claude connector.
Key features
Otterly.AI
- Daily prompt monitoring
- Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.
- Link citation analysis
- Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.
- AI prompt research
- Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.
- GEO audit
- A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.
- Agent Analytics
- Reports AI agent and crawler visits to your site from server log files you upload.
- API, MCP and Looker Studio
- An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.
Traqer
- Topic-based tracking
- Groups several phrasings of one buying question into a topic and reports one visibility figure per topic and per AI model, with stability across all runs.
- Suggested topics and prompts
- Generates bottom-of-funnel topics and prompt variations from a brand's details, which you review and edit before tracking starts.
- Competitor and gap view
- Shows which rivals are recommended per topic and the exact prompts where they appear and your client does not, with date comparisons.
- Analyze and Improve
- Lists the brands mentioned most, the domains cited most and content ideas for each topic, plus publications worth targeting for outreach.
- Client access
- Unlimited users with Viewer logins so clients can see their own brand data without changing what is tracked.
- Claude connector
- Paid accounts can connect Traqer to Claude and ask questions about their tracking data in plain language.
Plans
Otterly.AI
Lite$25
per month, billed yearly ($29 billed monthly)
15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.
Standard$160
per month, billed yearly ($189 billed monthly)
100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.
Premium$422
per month, billed yearly ($489 billed monthly)
400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.
EnterpriseCustom
From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.
Traqer
Basic$21
per month for 50 prompts, billed annually ($25 billed monthly)
10 topics of 5 prompts, unlimited brands and users, weekly updates and CSV export across 5 AI engines. $252 a year.
Plus$85
per month for 250 prompts, billed annually ($100 billed monthly)
50 topics, unlimited brands and users, weekly updates. $1,020 a year.
Pro$340
per month for 1,250 prompts, billed annually ($400 billed monthly)
250 topics, unlimited brands and users, weekly updates and lower add-on rates for Claude and Copilot. $4,080 a year.
Ways to pay less
Otterly.AI
No public discounts listed.
Traqer
- Annual discount
15% off with annual billing
The pricing section's toggle says annual billing saves 15%, for example Basic at $21 a month ($252 a year) instead of $25.
Common questions
Which is cheaper, Otterly.AI or Traqer?
As of Oct 23, 2026, Traqer is cheaper to start with: $21 a month, against $25 a month for Otterly.AI. Otterly.AI starts at $25 per month, billed yearly ($29 billed monthly), and Traqer starts at $21 per month for 50 prompts, billed annually ($25 billed monthly).
Which has a free plan, Otterly.AI or Traqer?
As of Oct 23, 2026, neither Otterly.AI nor Traqer has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.