Otterly.AI vs Xofu (2026): which should you pick?

Pick Otterly.AI if

• Fits if a daily read on ChatGPT, Perplexity, AI Overviews and Copilot is what you need
• Works for agencies that brand client reports through Looker Studio, from Standard

Look elsewhere if

• Skip it if Gemini, AI Mode or Claude matter to you, as they're paid add-ons on every plan, and all seven engines add $227 a month on Standard
• Not for you if you need white-label reports, as there aren't any
• Tight if you start on Lite, with 15 prompts, one workspace, no API or MCP, and no extra prompt packs
• Pricey if you outgrow Lite, as Standard is $160 a month yearly and extra prompts are $99 per 100, with 300 at most before Premium at $422
• Watch out: Claude is tracked through its API using the Haiku model, and crawler analytics needs server log files you upload

Pick Xofu if

• Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
• Works for consultants reporting AI visibility for one or two clients

Look elsewhere if

• Skip it if you need daily numbers without paying $999 a month
• Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
• Tight if you want help acting on results, which sister company Citation Labs sells separately
• Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
• Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page

Otterly.AI

• Google AI Mode and Gemini cost $9, $59 or $149 a month each by plan, and Claude $29, $109 or $439, so all seven engines on Standard add $227 a month.
• Google AI Mode, Gemini and Claude are paid add-ons on every plan; Claude is tracked through its API using the Haiku model.
• Lite has one workspace; extra prompts are sold in packs of 100 on Standard and Premium only.
• There is no white-label option; the Looker Studio connector is the suggested way to brand client reports.

Xofu

• The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
• Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
• The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
• Implementation work is sold separately through the sister company Citation Labs.

Otterly.AI

Daily prompt monitoring

Tracks set prompts every day and reports brand mentions, coverage, share of voice and sentiment per engine, in more than 70 countries.

Link citation analysis

Shows which URLs and domains each AI engine cites for a prompt, with a domain ranking to find the sources worth targeting.

AI prompt research

Suggests prompts customers are likely to ask AI search tools about a brand or topic, as a starting set to monitor.

GEO audit

A technical audit of site URLs for generative engine readiness; Lite allows 1,000 audited URLs a month, Premium 10,000.

Agent Analytics

Reports AI agent and crawler visits to your site from server log files you upload.

API, MCP and Looker Studio

An API and MCP server give programmatic access to the data; the Looker Studio connector comes with Standard and above.

Xofu

Buyer-prompt tracking

Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.

Competitive benchmarking

Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.

Citation gap analysis

Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.

Pay-once projects

A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.

Shareable reports

Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.

Xofu MCP

Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.

Otterly.AI

• Lite$25

  per month, billed yearly ($29 billed monthly)

  15 prompts tracked daily on ChatGPT, Google AI Overviews, Perplexity and Copilot, unlimited team members, one workspace. No API, MCP or extra prompts.

• Standard$160

  per month, billed yearly ($189 billed monthly)

  100 prompts, API, MCP and Agent Analytics. Extra prompts are $99 per 100 a month, up to 300 more before you must move to Premium.

• Premium$422

  per month, billed yearly ($489 billed monthly)

  400 prompts with everything in Standard. Extra prompts are $99 per 100 a month.

• EnterpriseCustom

  From 1,000 prompts, with SSO, custom terms, a quarterly GEO health check and a dedicated success manager.

Xofu

• Free$0

  50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup.

• Consultant$99

  per month for 200 prompts per model, reported weekly

  For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing.

• Agency (Weekly)$499

  per month for 500 prompts per model, reported weekly

  Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup.

• Agency (Daily)$999

  per month for 200 prompts per model, reported daily

  Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup.