Profound vs RivalSee (2026): which should you pick?

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

Pick RivalSee if

• Fits if you think in customer types rather than keyword lists, and weekly data is enough
• Works for agencies that pitch clients with co-branded reports, on the Enterprise / Agencies plan

Look elsewhere if

• Skip it if you need daily numbers, as it refreshes weekly on Startup or twice a week on Pro
• Not for you if reports must stay private without you changing a setting, as they're public links by default
• Pricey if you run lots of sites, at $59.99 a month for each extra one, or $109.99 on Pro
• Watch out: there's no free plan or trial, only one baseline scan with a single persona on ChatGPT and Gemini
• Watch out: the FAQ says plans start at $59, but the pricing table shows $69.99, and no integrations or API are listed

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

RivalSee

• Data refreshes weekly on Startup and twice a week on Pro, not daily.
• Reports are public, shareable links by default; paid plans can switch them to private.
• There is no ongoing free plan; paid plans carry a 7-day money-back guarantee.
• The homepage FAQ says plans start at $59 a month, but the pricing table shows $69.99 for the first site.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

RivalSee

Automatic personas

Reads your site to create customer segments and personas, then has each persona ask questions in its own context instead of using a keyword list.

Multi-model tracking

Scans ChatGPT (standard and Search mode), Google AI Overviews, Claude, Perplexity and Gemini, with share of voice and trends over time.

Competitor benchmarks

Tracks top competitors automatically, with win/loss analysis and the pages and sources AI cites when it recommends them.

Content recommendations

Flags prompts where you are missing, the pages models favor, the web searches AI runs and the content gaps to fill.

Agency Mode

Manages many client sites in one dashboard, with co-branded reports, shareable public links and view-only client access.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

RivalSee

• Startup$69.99

  per month for 1 site, checked weekly

  3 customer segments, 6 personas and 150+ queries per analysis across several AI models. Extra sites $59.99 a month each.

• Pro$129.99

  per month for 1 site, checked twice a week

  5 segments, 10 personas and 250+ queries per analysis, historical tracking and priority support. Extra sites $109.99 a month each.

• Enterprise / AgenciesCustom

  Custom tracking cadences, Agency Mode for many client sites, white-label reporting and dedicated support.