The Xofu Insider’s Guide
Everything we know about Xofu in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Xofu
The Insider’s Guide
Tracks whether AI recommends your brand on buyer shortlist prompts
Every plan, grade, refund rule and rival among AI search visibility tools, read from Xofu’s own pages.
Made by Xofu · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Xofu’s own pages, its app-store listings and our grades. Every fact in it is on Xofu’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 125 of the 157 other AI search visibility tools we grade
Xofu runs the prompts buyers use to shortlist vendors, such as 'best X for Y' and head-to-head comparisons, through ChatGPT, Google AI Overviews, AI Mode and Gemini on a schedule. It benchmarks your brand against competitors on each prompt, tracks share over time and shows which sources are cited when rivals appear and you do not. Its sister company, Citation Labs, sells hands-on services to act on the results, and Xofu itself has a free plan and an MCP server.
To get you started, here are 9 things to know about Xofu, taken from its own pages and our grades.
It generates the buyer prompts for you, but concierge setup only comes with the Agency plans.
- 1
Best for B2B brands tracking shortlist prompts
Xofu tracks the prompts buyers use to shortlist vendors, such as 'X for Y' picks and head-to-heads, across ChatGPT and Google's AI Overviews and AI Mode, and shows the sources cited when rivals appear and you don't.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month for 200 prompts per model, reported weekly.
- 3
There is a free plan
50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode.
- 4
It runs on Web
Web.
- 5
Buyer-prompt tracking
Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.
- 6
Competitive benchmarking
Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.
- 7
Citation gap analysis
Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.
- 8
A 2.4 GPA, above 125 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
The plain part of Xofu you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
Xofu at a glance
- Pricing
- Free plan, from $99 per month for 200 prompts per model, reported weekly
- Free plan
- Yes
- Free trial
- None stated
- Runs on
- Web
- Made by
- Xofu
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.4 GPA, fair
The report card
Best for B2B brands tracking shortlist prompts
Xofu tracks the prompts buyers use to shortlist vendors, such as 'X for Y' picks and head-to-heads, across ChatGPT and Google's AI Overviews and AI Mode, and shows the sources cited when rivals appear and you don't. There's a free plan with 50 prompts per model. But reports are weekly unless you pay $999 a month, Perplexity and Claude aren't tracked, and its own pages disagree on Gemini and on its price tiers.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Consultant is $99 a month for 200 prompts per model, reported weekly, at the start of this category's dearer quarter. Daily reports need Agency (Daily) at $999 a month. |
| Free plan and trial | B | A free plan with 50 prompts per model, unlimited projects and weekly reports on ChatGPT, AI Overviews and AI Mode, enough for one person to keep tracking on. |
| Features | C | Buyer-prompt tracking, rival share over time, citation gap lists, flexible pay-once projects and shareable reports. The gaps: weekly reports on all but the $999 plan, no Perplexity, Claude or Copilot, and its table puts Gemini on Agency plans only. |
| Ease of use | C | No rating on record. It generates the buyer prompts for you, but concierge setup only comes with the Agency plans. |
| Platforms and integrations | B | Web only, with an MCP server that works with ChatGPT, Claude and Cursor, and reports anyone can view without an account. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Xofu is for
- Fits if you sell B2B and need to show up when buyers ask AI to shortlist vendors
- Works for consultants reporting AI visibility for one or two clients
Who it is not for
- Skip it if you need daily numbers without paying $999 a month
- Not for you if Perplexity, Claude or Copilot answers matter, as none are tracked
- Tight if you want help acting on results, which sister company Citation Labs sells separately
- Watch out: the pricing table puts Gemini on Agency plans only, while the plan cards say every plan has it
- Watch out: the knowledge base still lists older tiers and prices that differ from the pricing page
Good to know
Good for
- B2B companies that care about shortlist and comparison prompts
- Consultants and agencies reporting AI visibility to clients
- Trying AI visibility tracking on a free plan before paying
Worth knowing
- The pricing table lists Gemini only on the Agency plans, though the plan cards say every plan runs on Gemini.
- Reports refresh weekly on all plans except Agency (Daily) at $999 a month.
- The knowledge base still lists older tiers (Agency at $399, Enterprise at $1,999 a month) that differ from the pricing page.
- Implementation work is sold separately through the sister company Citation Labs.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start. There is a free plan too
Xofu has a free plan. Paid plans start at $99 per month for 200 prompts per model, reported weekly.
Free
$0
50 prompts per model, unlimited projects and weekly reports, for trying the platform. No concierge setup.
Consultant
$99
per month for 200 prompts per model, reported weekly
For consultants with one or two clients: unlimited projects, weekly reports and view-only sharing.
Agency (Weekly)
$499
per month for 500 prompts per model, reported weekly
Adds Gemini, view and edit access for annotating and sharing client reports, and concierge setup.
Agency (Daily)
$999
per month for 200 prompts per model, reported daily
Daily reports for agencies running active citation campaigns, with Gemini, edit access and concierge setup.
The free plan
50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode.
Read from xofu.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Tracks whether AI recommends your brand on buyer shortlist prompts. Here is what it does, as its own site describes it, and what it covers: reports, AI search visibility.
Buyer-prompt tracking, rival share over time, citation gap lists, flexible pay-once projects and shareable reports.
- Buyer-prompt tracking
- Generates and tracks bottom-of-funnel prompts, the vendor comparisons and 'best X for Y' questions buyers use, rather than questions about your brand.
- Competitive benchmarking
- Shows which competitors appear on each prompt and how share changes over time across the tracked assistants.
- Citation gap analysis
- Lists the sources cited when competitors show up and you do not, to help pick pages to improve and publishers to approach.
- Pay-once projects
- A flexibly priced project is paid once and lets you choose prompt count, platforms, daily, weekly or monthly runs and an end date.
- Shareable reports
- Reports can be shared with people who have no account; Agency plans add edit access for annotations and client-ready output.
- Xofu MCP
- Connects Xofu to ChatGPT, Claude or Cursor so you can work with projects from a chat.
Where it runs
- Web
What it works with
- ChatGPT
- Claude
- Cursor
Xofu is made by Xofu.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
125/157
Other AI search visibility tools it is graded above
Xofu's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.
It stands best on free plan and trial (B, above 152 of 157) and worst on ease of use (C, above 0).
Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Xofu’s own letter is outlined.
- CValue for moneyAbove 19 of 157
- BFree plan and trialAbove 152 of 157
- CFeaturesAbove 6 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Xofu is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
The plain part of Xofu you could make: reports. What surrounds it you could not. The 2 things listed below take a company, not a weekend.
It is one of the better ones too: its GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade. It costs $1,188 a year.
What you could make
- Reports: an app builder makes this well.
What you could not
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- Sharing with other people, which means accounts and invitations.
What this rests on. Xofu’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Otterly.AI, Peec AI, Profound, RivalSee and Traqer
The 5 tools Xofu is most often weighed against, with where each one differs from it.
- 2.4GPA
Otterly.AI
Free trial · from $25/mo
Daily brand and citation tracking across AI search engines.
- Xofu has a free plan. Otterly.AI does not, though it has a free trial.
- Otterly.AI also covers site audit.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Xofu has a free plan. Peec AI does not, though it has a free trial.
- Peec AI also covers web analytics.
- 2.2GPA
Profound
Free trial · from $99/mo
AI search visibility tracking with an AI marketing agent built in.
- Xofu has a free plan. Profound does not, though it has a free trial.
- Xofu also covers reports.
- Profound also covers AI agents, web analytics and content optimization.
- 1.8GPA
RivalSee
Free trial · from $69.99/mo
Persona-based AI visibility tracking for businesses and agencies.
- Xofu has a free plan. RivalSee does not, though it has a free trial.
- RivalSee also covers content optimization.
- 2.4GPA
Traqer
Free trial · from $21/mo
Topic-based AI visibility tracking priced for agencies.
- Xofu has a free plan. Traqer does not, though it has a free trial.
- Traqer also covers content optimization.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
12
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Xofu free?
Xofu has a free plan. 50 prompts per model, unlimited projects, weekly reports with view-only sharing, on ChatGPT, Google AI Overviews and AI Mode.
How much does Xofu cost?
Xofu lists 4 plans. Free: $0.
What platforms does Xofu work on?
Xofu is available on Web.
Does Xofu have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Xofu is listed for Web.
Does Xofu have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Xofu is listed for Web.
Is Xofu open source?
Xofu is not described as open source on its own site, as read on Oct 23, 2026.
What does Xofu integrate with?
Xofu's listing names ChatGPT, Claude and Cursor. A listing names up to eight integrations, so it may connect to more.
Who makes Xofu?
Xofu is made by a company of the same name.
What are the alternatives to Xofu?
The closest alternatives to Xofu in our directory are Otterly.AI, Peec AI, Profound, RivalSee and Traqer.
How does Xofu compare with other AI search visibility tools?
Xofu's GPA of 2.4 is higher than 125 of the 157 other AI search visibility tools we grade, and level with 20.
Is Xofu good value for money?
ToolGPA grades Xofu C for value for money. Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
Could I make my own version of Xofu?
The plain part of Xofu you could make: reports. What surrounds it you could not.
Where this guide comes from
The prices, plans, platforms and features were read from Xofu’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Xofu's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Xofu. Prices change, so check xofu.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Xofu, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/xofu
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Xofu: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/xofu
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/xofu/guide
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See our other guides
The best-graded AI search visibility tools after Xofu, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Xofu’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Xofu is a trademark of its owner, and this guide is not made, paid for or approved by Xofu. Prices and plans change: check xofu.com before you buy.