Alternatives · AI Visibility
Profound alternatives
As of Oct 23, 2026, the highest-graded Profound alternative is Peec AI (2.2 GPA). The best free one is AthenaHQ (2.2 GPA).
Profound compared with 12 alternatives: Peec AI, AthenaHQ, Scrunch, Evertune, Semrush and 7 more.
Profound is a paid product with a free trial, starting at $99 per month (Agency Growth, the self-serve plan for agencies). 3 of the 12 alternatives are free or have a free plan. 7 more offer a free trial.
Listings checked up to Oct 23, 2026 · Where the facts come from
At a glance
| Tool | Price | Free plan | Runs on |
|---|---|---|---|
| ProfoundThis tool | Free trial · from $99/mo | Trial only | Web |
| Peec AI | Free trial · from $95/mo | Trial only | Web |
| AthenaHQ | Free plan · from $245/mo | Yes | Web |
| Scrunch | Free trial · from $250/mo | Trial only | Web |
| Evertune | From $60/mo | No | Web |
| Semrush | Free plan · from $117.33/mo | Yes | Web |
| Addlly AI | Paid | No | Web |
| Adobe Brand Visibility | Free trial | Trial only | Web |
| Agentrail | Free plan | Yes | Web |
| AI Peekaboo | Free trial · from $30/mo | Trial only | Web |
| AIclicks | Free trial · from $59/mo | Trial only | Web |
| Aiso | Free trial · from $16/mo | Trial only | Web |
| Amadora AI | Free trial · from $83/mo | Trial only | Web |
Price against what you get
Profound starts at $99 a month and scores 2.7 out of 4 on features, ease of use and platforms. None of the 8 alternatives on this chart both scores higher and starts lower.
Peec AI, Evertune, AI Peekaboo, AIclicks, Aiso and Amadora AI start lower without scoring higher.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
How each one differs from Profound
Peec AI
AI search analytics that tracks brand prompts across AI models
- Peec AI starts at $95 per month for 50 prompts on 3 AI models, billed monthly.
- Peec AI also covers reports.
- Peec AI does not cover AI agents and content optimization, which Profound does.
Suits: In-house SEO and content teams starting to measure AI search visibility
AthenaHQ
Credit-based AI search tracking with content optimization agents
- AthenaHQ starts at $245 per month, billed annually ($295 billed monthly).
- AthenaHQ has a free plan, which Profound lacks.
- AthenaHQ does not cover web analytics, which Profound does.
Suits: Small teams that want to try AI visibility tracking on a free plan first
Scrunch
AI search monitoring plus pages served to AI agents
- Scrunch starts at $250 per month for 125 prompts.
- Scrunch also covers site audit.
- Scrunch does not cover AI agents, which Profound does.
Suits: Brands that want a self-serve start before moving to an enterprise contract
Evertune
AI visibility tracking paired with ChatGPT ads and content agents
- Evertune starts at $60 per month for 5,000 prompt credits.
- Evertune also covers ad creative.
- Evertune does not cover web analytics, which Profound does.
Suits: Brands that want AI visibility tracking and ChatGPT advertising in one place
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
- Semrush starts at $117.33 per month, billed annually ($139 billed monthly).
- Semrush has a free plan, which Profound lacks.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
- Semrush does not cover AI agents, web analytics, AI search visibility and content optimization, which Profound does.
Suits: Freelancers and in-house marketers who want research, tracking and audits in one account
Addlly AI
Managed GEO audits, AI visibility tracking and content for brands
- Addlly AI also covers long-form writing, reports and schema markup.
- Addlly AI does not cover AI agents, web analytics and content optimization, which Profound does.
Suits: Enterprise brands that want an agency-style GEO program with software
Adobe Brand Visibility
Adobe's AI visibility tool, formerly LLM Optimizer, with Semrush data
- Adobe Brand Visibility also covers schema markup.
- Adobe Brand Visibility does not cover AI agents and web analytics, which Profound does.
Suits: Companies already on Adobe Experience Manager or Adobe Analytics
Agentrail
Shows how AI agents use your docs, APIs and MCPs, and where they fail
- Agentrail has a free plan, which Profound lacks.
- Agentrail does not cover content optimization, which Profound does.
Suits: Developer-tool companies whose users increasingly arrive through coding agents
AI Peekaboo
AI answer tracking priced by the prompts, models and checks you pick
- AI Peekaboo starts at $30 per month and up, billed monthly.
- AI Peekaboo also covers reports.
- AI Peekaboo does not cover AI agents, web analytics and content optimization, which Profound does.
Suits: Teams that want to pay only for the prompts and AI models they track
AIclicks
AI search visibility tracker with prompt monitoring and an action plan
- AIclicks starts at $59 per month for 30 prompts on 3 AI platforms, billed monthly.
- AIclicks does not cover web analytics, which Profound does.
Suits: Marketers who want to know whether ChatGPT and Google's AI features mention their brand
Aiso
AI search visibility built on a panel of real AI conversations
- Aiso starts at $16 per month for 50 prompts, billed yearly ($19 billed monthly).
- Aiso also covers reports.
- Aiso does not cover AI agents, web analytics and content optimization, which Profound does.
Suits: Marketers who want to see the real questions people ask AI, not only set prompts
Amadora AI
AI search tracking plus content writing and on-page fixes
- Amadora AI starts at $83 per month for 20 prompts, billed annually ($99 billed monthly).
- Amadora AI also covers long-form writing, keyword research, schema markup and internal linking.
- Amadora AI does not cover AI agents and web analytics, which Profound does.
Suits: Small marketing teams that want AI visibility tracking and the content work in one tool
Limits worth knowing in Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Common questions
What are the alternatives to Profound?
The alternatives to Profound in this directory are Peec AI, AthenaHQ, Scrunch, Evertune, Semrush, Addlly AI, Adobe Brand Visibility, Agentrail, AI Peekaboo, AIclicks, Aiso and Amadora AI. Each one has a side-by-side comparison with Profound.
Is there a free alternative to Profound?
Yes. AthenaHQ, Semrush and Agentrail have a free plan alongside paid ones.
When were these prices checked?
Each listing shows its own date. On this page they run from Oct 17, 2026 to Oct 23, 2026. Vendors change prices without notice, so confirm on their site before you buy.