AI Peekaboo vs Profound (2026): which should you pick?

Pick AI Peekaboo if

• Fits if you want to pay only for the prompts, models and check frequency you pick
• Works for marketers who want AI answers set beside Search Console and Analytics data

Look elsewhere if

• Watch out: the 14-day trial needs a card, and only setups under $100 a month with 10 or more prompts get one
• Pricey if you want daily checks, as 40 prompts a day on 5 models is $100 a month
• Skip it if Claude or Copilot matter, since both are add-ons with a premium set in a meeting
• Tight if you need white-label reports or client share links, which unlock only at $100 a month
• Watch out: cancelling takes effect at the end of the billing cycle, and unused time isn't refunded

Pick Profound if

• Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
• Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces

Look elsewhere if

• Skip it if you want to sign up and pay without a sales call, as brands can't
• Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
• Tight if you want to test your own questions, since the trial's prompts are fixed
• Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
• Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause

AI Peekaboo

• The price page's own data works out at about $16.67 per 1,000 prompt checks a month, with a $30 minimum.
• White-label reports and client share links unlock only when the monthly list price reaches $100.
• Claude, tracked through Anthropic's API with web search, and Microsoft Copilot are add-ons at a separate premium arranged in a meeting.
• The terms say cancelling takes effect at the end of the billing cycle and unused time is not refunded.

Profound

• Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
• Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
• On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
• Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.

AI Peekaboo

Prompt tracking

Re-runs each tracked prompt daily, every 2 or 3 days, weekly or monthly, with visibility and sentiment per prompt and per model, and prompt suggestions.

Competitor share of voice

Benchmarks visibility, sentiment and average position against each competitor named in the answers, and shows prompts where a rival replaced you.

Citation sources

Maps every cited page to its domain and source type, such as forums, review sites, wikis and video, to show which sites feed the answers.

To-do list

Turns each visibility gap into a task with a priority and type, such as content, on-page or a Reddit thread, and checks it off after the next scan.

Search Console and Analytics

Matches Search Console queries with tracked prompts page by page, and shows sessions that AI assistants send through Google Analytics.

MCP server and API

Query brand data from Claude Desktop, Claude Code or Cursor through MCP, or pull it through the API.

Profound

Answer Engine Insights

Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.

Wide engine coverage

Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.

AI Marketer and agents

An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.

Agent Analytics

Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.

Prompt Volumes

Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.

Agency workspaces

Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.

AI Peekaboo

• The Only Plan$30

  per month and up, by brands, prompts, AI models and frequency

  The default of 1 brand and 40 prompts checked every 2 days on 3 AI models is $30; 40 prompts checked daily on 5 models is $100 a month.

Profound

• Agency Growth$99

  per month for up to 10 pitch workspaces a month

  For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.

• EnterpriseCustom

  For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.

• Agency EnterpriseCustom

  For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.

AI Peekaboo

• Annual discount

  Save 15% with annual billing

  AI Peekaboo's pricing page offers 15% off the monthly list price when the configured plan is billed annually.

Profound

No public discounts listed.