Aiso vs Profound (2026): which should you pick?
As of Oct 23, 2026, Aiso and Profound share a 2.2 GPA, neither has a free plan, and Aiso starts cheaper, at $16 a month against $99 a month.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Aiso grades higher on value for money. Profound grades higher on features. They get the same grade on the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Aiso
AI search visibility built on a panel of real AI conversations
Profound
AI search visibility tracking with an AI marketing agent built in
Which one is for you
Pick Aiso if
- Fits if you want to see the questions real people ask AI about your market
- Works for a small brand tracking 50 prompts on 3 models without competitor data
Look elsewhere if
- Pricey if you want to track competitors, as that starts at Pro for $183 a month billed yearly
- Skip it if you need all the big AI engines at once, as self-serve plans stop at 3
- Tight if you're counting on today's Starter price, since it's a sale with no end date
- Watch out: the crawl audit and source mapper need Pro, and the API needs agency Scale or Enterprise
- Not for you if you want a free plan: after the 7-day trial everything is paid
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.2GPAAisoFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CStarter is $16 a month billed yearly, or $19 monthly, for 50 prompts tracked daily, low for this category. But it's under a Summer sale label with no end date, it leaves out competitor tracking, and the next plan, Pro, is $183, in this category's dearest tenth. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CA 7-day free trial with full access and no credit card. There's no free plan after it. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CA conversation panel, the web searches AI runs before answering, daily mention tracking with sentiment and sources, a crawl audit and a source mapper. The gaps: 3 models per self-serve plan, and Starter has no competitor tracking. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. Prompts come curated and ranked by priority, but you still choose models, a project and countries before it's useful. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It has hosted MCP for Claude on every plan and Looker Studio from Advanced. The API needs agency Scale or Enterprise. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | seeing the real questions people ask AI | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Aiso and Profound. How we grade
Price against what you get
Aiso starts at $16 a month and scores 2.3 out of 4 on features, ease of use and platforms. Profound starts at $99 a month and scores 2.7.
Profound scores higher, and starts $83 a month higher: the question is whether the extra is worth that to you. Of the other AI search visibility tools on the chart, 2 score higher than Aiso for less, and 1 scores higher than Profound for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Aiso also covers reports.
- Profound also covers AI agents, web analytics and content optimization.
At a glance
| Aiso | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $16 per month for 50 prompts, billed yearly ($19 billed monthly) | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | 7-day free trial with full access, no credit card required | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | AISO Boost Ltd. | Profound |
| Price read from | getaiso.com | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Aiso
- Every self-serve plan tracks 3 AI models of your choice; all models need Enterprise. It names ChatGPT, Claude, Gemini, Perplexity and Copilot.
- Starter's $19 price carries a "Summer sale" label with no regular price or end date shown, so it may rise.
- Competitor tracking, the crawlability audit and the source mapper are not on Starter; API access needs agency Scale or Enterprise.
- Aiso also sells a pilot service with a lower setup fee plus a success fee on AI-attributed leads, agreed case by case.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
Aiso
- Conversation Explorer
- Shows the questions buyers ask AI about your category, including follow-up turns, from a panel of users who agreed to share their conversations.
- Fan-outs and GPT Trends
- Lists the web searches AI runs before it answers, and whether your site appears in them.
- AI Mention Tracker
- Daily tracking of brand and competitor mentions on curated prompts, with sentiment and the sources cited, ranked by priority.
- Crawlability Audit
- From Pro up, checks what blocks AI from reading your website and what to fix first.
- Third-Party Source Mapper
- From Pro up, finds the sites AI uses to recommend competitors where your brand could also be listed.
- ChatGPT ads opportunities
- Points out where a paid ChatGPT placement could reach buyers your brand is not reaching.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
Aiso
Starter$16
per month for 50 prompts, billed yearly ($19 billed monthly)
3 AI models, 1 project, daily tracking, unlimited users, CSV exports and hosted MCP. Shown under a "Summer sale" label with no end date.
Pro$183
per month for 150 prompts, billed yearly ($215 billed monthly)
3 AI models, 2 projects, 3 countries per project, competitor tracking, crawlability audit, source mapper and PDF reports.
Advanced$378
per month for 350 prompts, billed yearly ($445 billed monthly)
3 AI models, 5 projects, Looker Studio integration, advanced dashboards, branded reports and dedicated onboarding.
Essential (agencies)$183
per month for 111 prompts, billed yearly ($215 billed monthly)
For agencies: 3 client projects, 3 pitch projects and unlimited client seats. Agency Growth is $378 for 280 prompts.
Scale (agencies)$599
per month for 722 prompts, billed yearly ($705 billed monthly)
For agencies: 25 client projects, 7 pitch projects, multi-country tracking and API access.
EnterpriseCustom
Unlimited prompts and projects, all AI models, API access, SSO and a dedicated success manager.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Ways to pay less
Aiso
- Annual discount
Save 15% with yearly billing
Aiso's pricing page offers 15% off on yearly billing: Pro is $183 a month billed yearly instead of $215 billed monthly.
Profound
No public discounts listed.
Common questions
Which is cheaper, Aiso or Profound?
As of Oct 23, 2026, Aiso is cheaper to start with: $16 a month, against $99 a month for Profound. Aiso starts at $16 per month for 50 prompts, billed yearly ($19 billed monthly), and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, Aiso or Profound?
As of Oct 23, 2026, neither Aiso nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.