The Profound Insider’s Guide
Everything we know about Profound in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Profound
The Insider’s Guide
AI search visibility tracking with an AI marketing agent built in
Every plan, grade, refund rule and rival among AI search visibility tools, read from Profound’s own pages.
Made by Profound · checked Oct 23, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Profound’s own pages, its app-store listings and our grades. Every fact in it is on Profound’s page too, where it is kept up to date. Checked Oct 23, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 68 of the 157 other AI search visibility tools we grade
Profound tracks how a brand and its competitors appear in AI answer engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, including citations, sentiment and ranking. It adds an AI Marketer and reusable agents that draft and rewrite content, plus analytics on AI crawler traffic. Brands buy it through sales after a free trial; agencies have a self-serve plan.
To get you started, here are 9 things to know about Profound, taken from its own pages and our grades.
- 1
Best for big brands tracking AI answers on many engines
Profound tracks answers daily on up to nine AI engines, with an AI Marketer that drafts and rewrites pages and analytics on AI crawler visits.
- 2
Paid plans start at $99 a month
As its pricing page puts it: $99 per month (Agency Growth, the self-serve plan for agencies).
- 3
You can try it first
7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits
- 4
It runs on Web
Web.
- 5
Answer Engine Insights
Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- 6
Wide engine coverage
Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- 7
AI Marketer and agents
An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- 8
A 2.2 GPA, above 68 of 157
That is against the other AI search visibility tools we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Profound you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
Profound at a glance
- Pricing
- Free trial, from $99 per month (Agency Growth, the self-serve plan for agencies)
- Free plan
- No
- Free trial
- 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits
- Runs on
- Web
- Made by
- Profound
- Category
- AI Search Visibility (AEO & GEO)
- Our grade
- 2.2 GPA, fair
The report card
Best for big brands tracking AI answers on many engines
Profound tracks answers daily on up to nine AI engines, with an AI Marketer that drafts and rewrites pages and analytics on AI crawler visits. But brands have no plan they can just buy: after the 7-day trial it's a custom Enterprise contract. The only self-serve plan is for agencies, with each client workspace $399 a month on top, and the trial's prompts can't be edited.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Brands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | C | No free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | B | Daily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | C | No rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | B | Web only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Profound is for
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Who it is not for
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
Good to know
Good for
- Large brands that want AI answer tracking across many engines with sales-led onboarding
- Marketing teams that want an AI agent to draft and update content for AI search
- Agencies that pitch AI visibility audits to prospects
Worth knowing
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$99
A month to start
Profound is a paid product with a free trial, starting at $99 per month (Agency Growth, the self-serve plan for agencies).
Brands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call.
Agency Growth
$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
Enterprise
Custom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency Enterprise
Custom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Trying it first
7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits
Read from tryprofound.com on Oct 23, 2026.
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
AI search visibility tracking with an AI marketing agent built in. Here is what it does, as its own site describes it, and what it covers: public API, AI agents, web analytics, AI search visibility, content optimization.
It covers the whole job; the agents run on credits.
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Where it runs
- Web
What it works with
- Google Analytics
- Google Search Console
- Cloudflare
- Vercel
- WordPress
- Webflow
- Slack
- G2
Profound is made by Profound.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
68/157
Other AI search visibility tools it is graded above
Profound's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
It stands best on features (B, above 125 of 157) and worst on value for money (D, above 0).
Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 1 tool scores higher and costs less.
Each grade against the category
Every bar is all 158 AI search visibility tools we grade, cut by the letter each got. Profound’s own letter is outlined.
- DValue for moneyAbove 0 of 157
- CFree plan and trialAbove 63 of 157
- BFeaturesAbove 125 of 157
- CEase of useAbove 0 of 157
- BPlatforms and integrationsAbove 51 of 157
Price against what you get
Each dot is one of 131 AI search visibility tools. Further left costs less; higher up scores better on features, ease of use and platforms. Profound is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Profound you would be making an AI agent, with the models and the safeguards behind it. That is not a weekend's work, with an AI app builder or without one.
It costs $1,188 a year.
What you could not
- An AI agent, with the models and the safeguards behind it.
- The same prompts asked of ChatGPT, Perplexity, Gemini and Google's AI answers every day, and the answers kept.
- A score built from what the top results for each keyword cover.
- A tracking script and a database that counts every visit.
- It plugs into other products, Google Analytics, Google Search Console and Cloudflare among them, and has an API.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Profound’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Peec AI, AthenaHQ, Scrunch, Evertune and Semrush
The 5 tools Profound is most often weighed against, with where each one differs from it.
- 2.2GPA
Peec AI
Free trial · from $95/mo
AI search analytics that tracks brand prompts across AI models.
- Profound also covers AI agents and content optimization.
- Peec AI also covers reports.
- 2.2GPA
AthenaHQ
Free plan · from $245/mo
Credit-based AI search tracking with content optimization agents.
- AthenaHQ has a free plan. Profound does not, though it has a free trial.
- Profound also covers web analytics.
- 1.8GPA
Scrunch
Free trial · from $250/mo
AI search monitoring plus pages served to AI agents.
- Profound also covers AI agents.
- Scrunch also covers site audit.
- 1.8GPA
Evertune
From $60/mo
AI visibility tracking paired with ChatGPT ads and content agents.
- Profound also covers web analytics.
- Evertune also covers ad creative.
- 2.2GPA
Semrush
Free plan · from $117.33/mo
SEO suite for keyword research, rank tracking and AI search visibility.
- Semrush has a free plan. Profound does not, though it has a free trial.
- Profound also covers AI agents, web analytics, AI search visibility and content optimization.
- Semrush also covers reports, keyword research, rank tracking, site audit and backlink analysis.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Profound free?
No, Profound is a paid product, but you can try it first. 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits.
How much does Profound cost?
Profound lists 3 plans. Agency Growth: $99 per month for up to 10 pitch workspaces a month.
What platforms does Profound work on?
Profound is available on Web.
Does Profound have an Android app?
No Android app was listed when its pages were read on Oct 23, 2026. Profound is listed for Web.
Does Profound have an iPhone app?
No iPhone app was listed when its pages were read on Oct 23, 2026. Profound is listed for Web.
Is Profound open source?
Profound is not described as open source on its own site, as read on Oct 23, 2026.
Does Profound have an API?
Yes. Profound offers a public API, according to its own site.
What does Profound integrate with?
Profound's listing names Google Analytics, Google Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2.
Who makes Profound?
Profound is made by a company of the same name.
What are the alternatives to Profound?
The closest alternatives to Profound in our directory are Peec AI, AthenaHQ, Scrunch, Evertune and Semrush.
How does Profound compare with other AI search visibility tools?
Profound's GPA of 2.2 is higher than 68 of the 157 other AI search visibility tools we grade, and level with 56.
Is Profound good value for money?
ToolGPA grades Profound D for value for money. Its paid plans start at $99 a month, against a middle price of $59 for the category: 99 of the 128 others that charge start lower.
Could I make my own version of Profound?
To replace Profound you would be making an AI agent, with the models and the safeguards behind it.
Where this guide comes from
The prices, plans, platforms and features were read from Profound’s own pages on Oct 23, 2026, and the grades were given on Oct 23, 2026. Graded from this listing, whose facts were read from Profound's own pages on 23 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Profound. Prices change, so check tryprofound.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Profound, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/profound
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Profound: The Insider's Guide", checked Oct 23, 2026. https://toolgpa.com/tools/profound
Know someone choosing between AI search visibility tools?
Send them this guide: toolgpa.com/tools/profound/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded AI search visibility tools after Profound, each with an Insider's Guide of its own.
- AI Search Visibility (AEO & GEO) Insider's GuideEvery one of the 158 AI search visibility tools we grade, compared
- geoSurge Insider's GuideFree AI visibility tracking that runs on your own AI subscriptions3.0 GPA
- llms-txt.io Insider's Guidellms.txt generator, validator, API and auto-updating managed files3.0 GPA
- Rankscale AI Insider's GuideCredit-based AI visibility tracker covering 17+ AI engines3.0 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Profound’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Profound is a trademark of its owner, and this guide is not made, paid for or approved by Profound. Prices and plans change: check tryprofound.com before you buy.