Advanced Web Ranking vs Authoritas (2026): which should you pick?
As of Oct 23, 2026, Authoritas grades higher than Advanced Web Ranking: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Authoritas grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Advanced Web Ranking
Rank tracker for Google, Bing, YouTube and AI search, unlimited users
Authoritas
SEO platform with credit-based rank tracking and AI search tracking
Which one is for you
Pick Advanced Web Ranking if
- Fits if you're an agency and want every colleague and client project on one account
- Works for tracking rankings on Bing, YouTube, Amazon or Baidu as well as Google
Look elsewhere if
- Pricey if you're one person with one site, as the smallest plan is $139 a month
- Skip it if you need the API, Looker Studio or white-label reports on a budget, as they start at $279
- Tight if you track lots of devices and cities, since each one uses keyword units again
- Watch out: BigQuery and automated exports start at Enterprise, $699, and SSO only comes with Ent Plus after a demo
- Watch out: Pro gets 1 forecast per project, and on-demand updates within an hour start at Agency
Pick Authoritas if
- Fits if you track rankings across many countries, devices and cities
- Works for one small site that can live on 1,000 rank credits a month
Look elsewhere if
- Pricey if you just need a few hundred keywords tracked, at $129 a month for 1 user
- Tight if you track one keyword in many places, as each place uses another credit
- Skip it if AI answer tracking is the point, since that's a separate product from $119 a month
- Watch out: the Platform API, BigQuery and Looker Studio templates are Enterprise only, at an unpublished price
- Watch out: the free account goes if you don't log in every 30 days, and going past your credits means upgrading
How we grade them
| 2.2GPAAdvanced Web RankingFair | 2.4GPAAuthoritasFair | |
|---|---|---|
| Value for money | DPro is $139 a month for 7,000 weekly keyword units, about 1,000 keywords checked daily, with 10% off yearly. That's right where this category's dearest tenth starts. Unlimited users soften it for a team, but there's no small plan for one site. | DEssential is $129 a month, or $1,419 for a year (about $118 a month), for 1 user, 5 domains and enough credits for 500 keywords checked daily. That's in this category's dearest tenth, and AI tracking is a separate product from $119. |
| Free plan and trial | CNo free plan, but a 7-day trial with every feature and no card needed. Your trial data is kept for 14 days afterwards, and paid plans carry a 30-day money-back guarantee. | BA free account with every standard feature, 2 websites, 1,000 rank credits a month and 1 user. That's about 33 keywords checked daily, enough for one small site. The catch: log in every 30 days or you lose it. |
| Features | BOrganic, SERP feature and ad rankings on desktop and mobile down to city level, AI citation tracking against up to 50 competitors, pixel position, saved results pages, cannibalization checks and forecasts. It covers the whole job. | BRank tracking on Google, Bing and regional engines, checked in a real browser, plus keyword research, market share, content tools, a crawler with Core Web Vitals and Majestic backlinks. The whole job, with AI search sold apart. |
| Ease of use | CNo rating on record. Plans are counted in weekly keyword units, where a daily keyword uses 7 and each extra device or place counts again, so there's some maths before you know what fits. | CNo rating on record. Every extra country, device or place for a keyword costs another credit, so plans take some working out. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It links to Search Console, Analytics, Bing Webmaster Tools, Looker Studio, BigQuery, Google Sheets, Slack and TapClicks, and the developer API starts at Agency. | BWeb only, connected to Search Console, Google Analytics, Adobe Analytics, Google Ads, Majestic, BigQuery, Looker Studio and Sheets, with a SERPs API. The Platform API and BigQuery need Enterprise. |
| Best for | tracking rankings on Google, Bing, YouTube and AI answers | rank tracking across many countries and devices |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Advanced Web Ranking and Authoritas. How we grade
Where they differ
- Advanced Web Ranking also covers reports and dashboards.
- Authoritas also covers keyword research, site audit, backlink analysis and content optimization.
At a glance
| Advanced Web Ranking | Authoritas | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $139 per month for 7,000 weekly keyword units, billed monthly | $129 per month for 15,000 rank credits, billed monthly |
| Free plan | None | Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user. You must log in every 30 days to keep it. |
| Free trial | 7-day free trial with all features, no credit card required | None listed |
| Web | ||
| Made by | Caphyon | Analytics SEO Limited (t/a Authoritas) |
| Price read from | advancedwebranking.com | authoritas.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Advanced Web Ranking
- Plan sizes are in weekly keyword units: a keyword checked daily uses 7, and each extra device or location counts again.
- The developer API, Looker Studio and white-label reports start at Agency, $279 a month.
- BigQuery and automated CSV exports start at Enterprise; SSO comes only with Ent Plus 50k, sold after a demo.
- All plans carry a 30-day money-back guarantee, and trial data is kept for 14 days after the trial ends.
Authoritas
- Every rank check uses credits: a new country, device or location for the same keyword costs another credit.
- AI search tracking is a separate product, from $119 a month for 2,000 prompt credits; search-grounded models need an Enterprise plan.
- To go past a plan's monthly credit allowance on the SEO platform you upgrade to the next tier.
- Platform API access, BigQuery and Looker Studio templates are listed as Enterprise features.
Key features
Advanced Web Ranking
- Rank tracking on many engines
- Track organic, SERP feature and sponsored rankings on desktop and mobile in Google, Bing, Yahoo, YouTube, Amazon, Naver and Baidu, down to city level.
- AI visibility tracking
- Follows citations and mentions in Google AI Overviews, AI Mode, ChatGPT, Perplexity and Gemini, compared across up to 50 competitor domains.
- Flexible update schedules
- Keywords update daily, weekly, every two weeks, monthly or on demand; Agency and higher plans get on-demand updates within an hour.
- SERP analysis
- Pixel position and above-the-fold checks, CTR trends, the saved HTML of each results page, cannibalization checks and title change alerts.
- Forecasting and market share
- SEO forecasts (one per project on Pro, unlimited from Agency), market share, visibility and traffic estimates against competitors.
- Reports and white label
- Shareable reports and ready-made dashboards on every plan; custom dashboards and white-label reports on your own domain from Agency.
Authoritas
- Rank tracking
- Track keywords daily, weekly or monthly in Google, Bing and regional engines, by country, device and location, checked with a real browser.
- Keyword research and market share
- Keyword research plus Market Share and Visibility Explorer tools that compare your search visibility with competitors.
- Content tools
- Optimize existing pages, generate content with AI and research the questions consumers ask, with content gap analysis against competitors.
- Technical SEO and backlinks
- A website crawler with Core Web Vitals checks, backlink analysis using Majestic data, influencer discovery and link-building campaigns.
- Reporting and APIs
- Custom reports, dashboards, alerts and BigQuery export, plus a SERPs API, Platform API, content API and a Google Sheets add-on.
- AI Search Platform
- Tracks brand visibility, sentiment and citations on ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, DeepSeek and Bing.
Plans
Advanced Web Ranking
Pro$139
per month for 7,000 weekly keyword units, billed monthly
Unlimited users and projects, local and mobile rankings, AI visibility, SERP features, 1 forecast per project. A keyword checked daily uses 7 units.
Agency$279
per month for 14,500 weekly keyword units, billed monthly
Adds unlimited forecasts, 1-hour on-demand updates, custom dashboards and reports, white-label reports, Looker Studio and the developer API.
Enterprise$699
per month for 35,500 weekly keyword units, billed monthly
Adds unlimited scheduled reports, cross-project reports, the BigQuery connector, automated CSV exports, training and migration support.
Ent Plus 50k$980
per month for 50,000 weekly keyword units
Sold after a demo: keyword research add-on, SSO, custom MSAs and SLAs, security audits and a dedicated account manager. Larger plans are quoted.
Authoritas
Free$0
2 domains, 1,000 keyword rank credits a month and 1 user, with the standard platform features.
Essential$129
per month for 15,000 rank credits, billed monthly
5 domains and 1 user. 1 credit = 1 keyword checked once in one search engine, device and location, so 15,000 covers 500 keywords daily.
Expert$599
per month for 100,000 rank credits, billed monthly
35 domains and 5 users; enough for about 3,300 keywords checked daily in one search engine setup.
Business$899
per month for 300,000 rank credits, billed monthly
75 domains; enough for about 10,000 keywords checked daily in one search engine setup.
EnterpriseCustom
Custom credits and user limits, unlimited domains, Platform API, eCommerce integrations, BigQuery, Looker Studio templates and senior account managers.
Ways to pay less
Advanced Web Ranking
- Annual discount
10% off with yearly billing
AWR's pricing page and help center say a yearly subscription is 10% cheaper than paying month to month.
Authoritas
- Annual discount
One month free with annual billing
Authoritas says signing up for a year gives one month free: Essential is $1,419 a year instead of 12 × $129.
- Other savings
20% off when adding the second platform
Upgrading in-app from the SEO platform to the AI Search platform, or the other way, within the first 90 days takes 20% off the total cost.
Common questions
Which is cheaper, Advanced Web Ranking or Authoritas?
As of Oct 23, 2026, Authoritas is cheaper to start with: $129 a month, against $139 a month for Advanced Web Ranking. Advanced Web Ranking starts at $139 per month for 7,000 weekly keyword units, billed monthly, and Authoritas starts at $129 per month for 15,000 rank credits, billed monthly.
Which has a free plan, Advanced Web Ranking or Authoritas?
As of Oct 23, 2026, only Authoritas has a free plan. Advanced Web Ranking does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.