Affiliatly vs UpPromote (2026): which should you pick?
As of Nov 13, 2026, we pick UpPromote: it is third in our ranking of affiliate and referral tools, and they share a 2.6 GPA.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Affiliatly grades higher on value for money. UpPromote grades higher on the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Affiliatly
Affiliate program software for online stores, with a free plan
UpPromote
Affiliate, influencer and referral programs for Shopify stores
Which one is for you
Pick Affiliatly if
- Fits if you run a small online store and want a free way to try affiliate tracking
- Works for stores with fewer than 50 affiliates
Look elsewhere if
- Tight if you pass 50 tracked orders, which is the end of the free plan
- Skip it if you want a branded portal or staff accounts, which need Advanced at $24
- Watch out: auto-apply coupons and per-SKU commissions depend on your store integration
- Pricey if you grow: plans are capped by affiliate count, from 50 to 2,500 and then unlimited at $129
Pick UpPromote if
- Fits if you run a Shopify store and want to start an affiliate program for $0
- Works for stores that pay affiliates in store credit rather than cash
Look elsewhere if
- Pricey if referral sales grow, as paid plans take 2% to 1% of them on top of the monthly price
- Skip it if your store isn't on Shopify, as other pages need extra tracking
- Tight if you're on Growth and busy, as it reviews 300 referral orders a month
- Watch out: PayPal auto-payouts, anti-leak codes, 1099 forms and the API start on Professional at $74.99 a month yearly
- Watch out: Creator Discovery is a separate add-on from $39 a month, and the free plan pays affiliates by hand
How we grade them
| 2.6GPAAffiliatlyGood | 2.6GPAUpPromoteGood | |
|---|---|---|
| Value for money | A$16 a month for up to 50 affiliates, under 60% of the cheaper quarter ($39), and Pro Unlimited is $129. | CFree stops at $3,000 of referral sales a month, so a store at $5,000 needs Growth: $24.99 a month on yearly billing plus 2% of sales ($100), $124.99 a month in all. That's on the dear side of this category, where several tools take no cut at all. |
| Free plan and trial | CFree plan stops at 50 tracked orders. Paid plans have a 14-day trial. | BA free plan with link and coupon tracking, analytics, fraud detection and manual payouts, and no fee on sales, up to $3,000 of referral sales a month. A new store could live on it a good while; one at $5,000 a month is past it. |
| Features | CTracking, commissions, two-tier structure, payouts and reports. Auto-apply coupons and per-SKU commissions work only on some store integrations. | BLink and coupon tracking, commissions by product, collection or order value, lifetime and multi-level rates, customer referrals, a marketplace, payouts in store credit, PayPal or Wise, and 1099 forms. Anti-leak codes come on Professional. The whole job. |
| Ease of use | CNo store rating on record. You connect a store and set up commission rules. | CNo rating on record. It installs on Shopify and the free plan gets you going, but there are programs, commission rules and payouts to set up. |
| Platforms and integrations | BWeb only, with 8 integrations on the listing. | BWeb, built for Shopify, with PayPal, Wise, Klaviyo, Mailchimp, Omnisend, Recharge and Appstle. The API and MCP start on Professional. No desktop or phone app, so B is the ceiling. |
| Best for | affiliate programs for online stores | Shopify affiliate programs that start free |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Affiliatly and UpPromote. How we grade
Price against what you get
Affiliatly starts at $16 a month and scores 2.3 out of 4 on features, ease of use and platforms. UpPromote starts at $24.99 a month and scores 2.7.
UpPromote scores higher, and starts $8.99 a month higher: the question is whether the extra is worth that to you. Of the other affiliate and referral tools on the chart, none scores higher than Affiliatly for less, and none scores higher than UpPromote for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Affiliatly also covers reports.
At a glance
| Affiliatly | UpPromote | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $16 per month for up to 50 affiliates, billed monthly | $24.99 per month, billed annually ($29.99 billed monthly) |
| Free plan | Up to 50 tracked orders, core tracking tools. | One affiliate program with link and coupon tracking, analytics, fraud detection and manual payouts, reviewing up to $3,000 of referral sales a month. No performance fee. |
| Free trial | 14-day free trial on paid plans | 14-day free trial on Growth, Professional and Enterprise |
| Web | ||
| Made by | Overcode.bg | UpPromote |
| Price read from | affiliatly.com | uppromote.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Affiliatly
- Prices are shown as billed monthly; the page does not state an annual option.
- Some features, such as auto-apply coupons and per-SKU commissions, work only with certain store integrations.
- The free plan stops at 50 tracked orders.
- Branded portal and staff accounts need the Advanced plan.
UpPromote
- Paid plans add a fee of 2%, 1.5% or 1% of successful referral sales to the monthly price, charged monthly.
- It is built for Shopify; pages off Shopify need the third-party tracking integration.
- PayPal auto-payouts, anti-leak discounts, 1099 forms and the API start on Professional; unlimited staff accounts need Enterprise.
- Creator Discovery is a separate add-on starting at $39 a month on any plan.
Key features
Affiliatly
- Tracking methods
- Tracks affiliates by email, link, coupon or QR code.
- Commissions
- Percent or fixed commissions, rules based on price and, on higher plans, per-SKU commissions and royalties.
- Two-tier structure
- Pays two levels of benefits to affiliates on the Professional plan and above.
- Payouts
- PayPal integration with mass payout, bulk payout, and store gift cards as a payout option.
- Affiliate management
- Each affiliate has an account with earnings, and marketing assets such as banners can be uploaded.
- Reports
- Dashboard statistics for leads, traffic, sales and performance.
UpPromote
- Link and coupon tracking
- Credit affiliates by link or coupon, with auto-generated coupons, custom affiliate links and anti-leak discount links on higher plans, and third-party tracking for pages not on Shopify.
- Commission rules
- Rates by order value, product or collection, lifetime and subscription commissions, new-customer rates, automatic tiers between programs and multi-level marketing.
- Customer referrals and recruiting
- Turn customers into ambassadors, list your offer in the UpPromote marketplace, and find creators with the Creator Discovery add-on from $39 a month.
- Payouts and tax forms
- Pay as store credit, through PayPal or with Wise bank transfers, schedule automatic payouts, export invoices and generate 1099-NEC forms.
- Affiliate engagement
- A customizable affiliate account in 8 languages, in-app chat, bulk emails, a media gallery for brand assets, and gifts or bonuses.
Plans
Affiliatly
Free$0
Up to 50 tracked orders, no payment required, core tracking tools.
Starter$16
per month for up to 50 affiliates, billed monthly
Unlimited orders, percent or amount commissions, commission rules by price, referred stats and order reports.
Advanced$24
per month for up to 200 affiliates, billed monthly
Adds branded portal, third-party integrations, staff accounts, PayPal mass payout and affiliate categories.
Professional$39
per month for up to 500 affiliates, billed monthly
Adds two-tier structure, bulk payout and, on some integrations, auto-apply coupons and per-SKU commissions.
Pro 1000$59
per month for up to 1,000 affiliates, billed monthly
All features. Pro 2500 is $79 for 2,500 affiliates and Pro Unlimited is $129.
UpPromote
Free$0
One program, one coupon per affiliate, up to $3,000 of referral sales reviewed a month, manual payouts and 24/7 live chat support.
Growth$24.99
per month, billed annually ($29.99 billed monthly)
Plus 2% of successful referral sales. Unlimited programs, 300 referral orders reviewed a month, customer referrals, marketplace listing and store credit.
Professional$74.99
per month, billed annually ($89.99 billed monthly)
Plus 1.5% of referral sales. 600 referrals a month, anti-leak discounts, PayPal auto-payouts, multi-level commissions, 1099 forms, API and MCP.
Enterprise$166.66
per month, billed annually ($199.99 billed monthly)
Plus 1% of referral sales. Unlimited referral reviews and staff accounts, multi-store sync and coupon code commissions. Shopify Plus pricing is custom.
Ways to pay less
Affiliatly
No public discounts listed.
UpPromote
- Annual discount
Save 17% with yearly billing
Yearly billing saves 17%: Growth is $299.90 a year, Professional $899.90 and Enterprise $1,999.90, against $29.99, $89.99 and $199.99 a month.
Common questions
Which is cheaper, Affiliatly or UpPromote?
As of Nov 12, 2026, Affiliatly is cheaper to start with: $16 a month, against $24.99 a month for UpPromote. Affiliatly starts at $16 per month for up to 50 affiliates, billed monthly, and UpPromote starts at $24.99 per month, billed annually ($29.99 billed monthly).
Which has a free plan, Affiliatly or UpPromote?
As of Nov 12, 2026, both Affiliatly and UpPromote have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.