AgencyAnalytics vs TapClicks (2026): which should you pick?
As of Nov 13, 2026, we pick AgencyAnalytics: it is second in our ranking of marketing reporting and call tracking tools, and it grades higher too, 2.6 against 1.8.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
AgencyAnalytics grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
AgencyAnalytics
White-labeled client reporting dashboards for marketing agencies
Free trial · from $20/mo
Which one is for you
Pick AgencyAnalytics if
- Fits if you run an agency and send monthly reports to many clients
- Works for agencies whose clients log in to a portal with the agency's logo, with unlimited staff seats
Look elsewhere if
- Pricey if you have dozens of small clients, since every one adds $20 a month
- Not for you if you want rank tracking included, as it's $41.67 a month extra per 500 keywords
- Watch out: AI Tracker is another add-on at $20.83 a month per 250 credits, and database connectors cost extra
- Tight if you want to stay flexible: there's no free plan, and yearly billing needs a one-year commitment
- Not for you if you want a phone or desktop app, as it's web only
Pick TapClicks if
- Fits if you report for many client accounts and want white-glove sales help
- Works for multi-location brands and franchises that want a reporting app for each location
Look elsewhere if
- Skip it if you want a price before you talk to anyone, because none is published
- Tight if you're after a free plan: the Start Free button has no stated terms
- Watch out: features differ across SmartStory, SmartReports, SmartAnalytics and SmartSuite, so check which tier has the one you need
- Too light for a plain dashboard in a day: setup means connecting sources and building reports
How we grade them
| 2.6GPAAgencyAnalyticsGood | 1.8GPATapClicksWeak | |
|---|---|---|
| Value for money | CGraded on a small agency reporting on 5 clients: $20 per client a month billed annually, so $100 a month, with white-labeling and unlimited sources included. That's the middle of the road here. It grows with every client, and Rank Tracker adds $41.67 a month per 500 keywords. | CNo price is published. The pricing page asks you to schedule an appointment for a quote based on your business, so there is nothing to set against the category's $30 to $120 a month. |
| Free plan and trial | CNo free plan. There's a 14-day free trial with no credit card needed, which is long enough to set up a couple of clients and send a real report. | FNothing free is on record. The pricing page has a Start Free button, but its terms are not stated, so we can't count it as a trial or a plan. |
| Features | AThe whole agency job: 85+ integrations with no cap per client, scheduled reports with approvals, a white-labeled client portal, cross-client alerts and AI insights. It also does rank tracking and AI search tracking, which the other reporting tools here don't, though both cost extra. | C250+ connectors, report scheduling and AI-written slides and emails. Which of these you get depends on which of the four Smart products you buy, and the pricing page marks them tier by tier. |
| Ease of use | CNo rating on record. Templates help, but each client means connecting their ad, analytics and SEO accounts and setting up the portal, so expect some work per client. | CNo store rating on record. Connecting 250+ sources and building reports across client accounts is setup work, and four product tiers add choices to make. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to 85+ platforms, including Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs and CallRail, and ChatGPT or Claude can read client data through MCP. | BWeb app plus two mobile apps, MyMarketingPortal for clients and TapReports for multi-location brands. Listed connectors include Google Sheets and Google Analytics 4. |
| Best for | white-labeled client reporting for agencies | agencies reporting across many clients |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AgencyAnalytics and TapClicks. How we grade
Where they differ
- AgencyAnalytics also covers rank tracking and backlink analysis.
- TapClicks also covers workflow automation.
In commonWebAI featuresReportsDashboards
At a glance
| AgencyAnalytics | TapClicks | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $20 per client / month, billed annually ($25 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | 14-day free trial, no credit card required | None listed |
| Web | ||
| Made by | AgencyAnalytics Inc | TapClicks |
| Price read from | agencyanalytics.com | Not confirmed |
| Checked | Oct 18, 2026 | Nov 12, 2026 |
Worth knowing
AgencyAnalytics
- Priced per client: 10 clients cost $200 a month billed annually; agencies with 25+ clients are sent to sales for volume prices.
- Rank Tracker is an add-on at $41.67 a month per 500 keywords, and AI Tracker $20.83 a month per 250 credits, both billed annually.
- Database connectors such as Amazon Redshift are an optional add-on, included in volume pricing.
- There is no free plan, and annual billing requires a one-year commitment.
TapClicks
- No prices are published; the pricing page asks you to schedule an appointment for pricing based on your business.
- Features vary across the four Smart products, and the pricing page marks which tier gets each one.
- The pricing page has a Start Free button, but its terms are not stated on the page.
Key features
AgencyAnalytics
- 85+ marketing integrations
- Connects Google Analytics, Google Ads, Facebook, Amazon Ads, Ahrefs, email tools and call trackers such as CallRail and CTM, with no cap on sources per client.
- Automated client reports
- Build reports from templates, schedule them to send on their own, and route them through report approvals before clients see them.
- White-labeled client portal
- Clients log in to a portal under your logo, colors, domain and email address to see live dashboards and reports at any time.
- Cross-client views and alerts
- Roll-up dashboards, goals, metric alerts and anomaly detection flag changes across every client account at once.
- AI insights and MCP
- Ask AI questions about client data, draft report commentary, and query clients' numbers from ChatGPT or Claude through MCP.
- Rank and AI search tracking
- Optional add-ons track Google rankings by device and location, and a brand's visibility and citations in AI answer engines.
TapClicks
- TapData connectors
- The complete TapData package lists 250+ data connectors, with a lighter TapData Lite package of the most popular ones on entry tiers.
- Tiered reporting products
- SmartStory, SmartReports, SmartAnalytics and SmartSuite are compared side by side, with features such as data blends and report automation.
- Report Studio and scheduling
- A presentation builder for pixel-perfect reports, with scheduled automatic report delivery on the higher tiers.
- AI-generated slides and emails
- SmartSlides auto-generates PowerPoint reports with AI insights, and SmartEmail sends auto-generated AI-insight emails.
- Client and mobile apps
- MyMarketingPortal is an end-client insights mobile app, and the TapReports mobile app is aimed at multi-location agencies and brands.
Plans
AgencyAnalytics
Core$20
per client / month, billed annually ($25 billed monthly)
Every feature for each client: unlimited data sources, reports, dashboards, staff and client users, white-label portal, AI insights and MCP access.
Volume pricingCustom
Sold through sales for agencies with 25+ clients: lower per-client prices, dedicated onboarding, database connectors and priority support.
TapClicks
Pricing could not be confirmed. See tapclicks.com.
Ways to pay less
AgencyAnalytics
- Annual discount
Save 20% with annual billing
The core plan is $20 per client a month billed annually, against $25 a month on monthly billing, and add-ons also save 20% yearly.
TapClicks
No public discounts listed.
Common questions
Which is cheaper, AgencyAnalytics or TapClicks?
As of Nov 12, 2026, AgencyAnalytics starts at $20 per client / month, billed annually ($25 billed monthly), and TapClicks has no price we could confirm.
Which has a free plan, AgencyAnalytics or TapClicks?
As of Nov 12, 2026, neither AgencyAnalytics nor TapClicks has a free plan. AgencyAnalytics has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.