AirOps vs Profound (2026): which should you pick?
As of Oct 23, 2026, AirOps grades higher than Profound: 2.4 against 2.2 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
AirOps grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Free trial · from $99/mo
Which one is for you
Pick AirOps if
- Fits if your team wants to act on AI search visibility, not just report it
- Works for refreshing or producing content across hundreds of pages at once
Look elsewhere if
- Skip it if you want a price up front, as none of the plans shows one
- Tight if you're on Solo, which is one user and tracks ChatGPT only
- Watch out: tasks past the monthly allowance are charged, at $0.025 each on Solo
- Watch out: the pricing FAQ still names old Scale and Agency plans next to Solo, Pro and Enterprise
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 2.4GPAAirOpsFair | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CNo price is published: Solo, Pro and Enterprise are listed without figures and pricing follows task volume, so the price is only given on a sales call. On Solo, each task past the allowance is $0.025. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | CNo free plan, but a 14-day trial with Scale plan features and no payment details until it ends. It stops early if you use up the trial's tasks. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | BAI answer tracking with competitor comparisons, opportunities, workflows and agent playbooks, a bulk grid that publishes to Webflow, Sanity or Contentful, and brand kits with review. The whole job, though Solo tracks ChatGPT only. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. Workflows and playbooks are things you build, and tasks are counted per step, so there's a lot to learn. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | BWeb, linked to Webflow, WordPress, Contentful, Sanity, Search Console, Analytics 4 and Slack, with MCP connectors, its own MCP server and an API. No desktop or phone app. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | AI search work and bulk content refreshes | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: AirOps and Profound. How we grade
Where they differ
- AirOps also covers workflow automation.
- Profound also covers web analytics.
In commonWebPublic APIAI agentsAI search visibilityContent optimization
At a glance
| AirOps | Profound | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | Not published | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | 14-day free trial; payment details are not needed until it ends | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | AirOps | Profound |
| Price read from | Not confirmed | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
AirOps
- Plan prices are not published; the vendor says pricing follows task volume and needs, and offers a free start and a 14-day trial.
- Solo is single-user and tracks ChatGPT only; Pro adds 7+ answer engines and unlimited seats.
- Tasks beyond the monthly allowance are charged; on Solo each extra task costs $0.025.
- The pricing FAQ still names older Scale and Agency plans beside the current Solo, Pro and Enterprise ones.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
AirOps
- AI search insights
- Tracks visibility, citations, mentions and sentiment in answer engines, with competitor comparisons. Solo covers ChatGPT only; Pro covers 7+ engines.
- Opportunities
- Points to onsite and offsite openings to be cited, and on Pro and Enterprise also social and community ones.
- Workflows and Playbooks
- Build AI workflows and agent playbooks that research, write and refresh content, paid for in tasks counted per step that runs.
- Grids for bulk work
- A spreadsheet-style view that runs workflows across hundreds of pages and publishes the results to Webflow, Sanity or Contentful.
- Brand Kits and review
- Brand Kits and Knowledge Bases keep output on brand, with quality scores, human review and approvals, and version history.
- Data connections and API
- Connects Google Search Console and Google Analytics 4 to page data, and offers MCP connectors, the AirOps MCP server and an API.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
AirOps
Pricing could not be confirmed. See airops.com.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, AirOps or Profound?
As of Oct 23, 2026, AirOps has no price we could confirm, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, AirOps or Profound?
As of Oct 23, 2026, neither AirOps nor Profound has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.