Apollo.io vs Crunchbase (2026): which should you pick?

Pick Apollo.io if

• Fits if you want to find people and email them from the same account
• Works for founders trying outbound on a free plan with 2 sequences and 250 emails a day

Look elsewhere if

• Pricey if you call a lot, since each phone number eats 8 credits
• Tight if your usage is lumpy, as unused credits expire at the end of each cycle
• Not for you if you want some reps on cheaper seats, since every seat must be on the same plan and Organization needs 3
• Watch out: downgrades take effect at once with no refund, and annual plans can't move to monthly mid-term
• Pricey if you want inbound visitor identification, at $119 to $639 a team a month on top of a plan, billed yearly

Pick Crunchbase if

• Fits if you research startups, funding and investors
• Works for sellers who time outreach to a funding round

Look elsewhere if

• Skip it if you want contact details, as the pages read don't mention direct emails or phones
• Tight if you export a lot: 2,000 rows a month on Pro and 5,000 on Business
• Skip it if you want a price, as none is shown and Business is by sales only
• Watch out: the trial's length and terms aren't stated

Apollo.io

• Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
• All seats on an account must be on the same plan, and Organization requires at least 3 seats.
• Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
• Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.

Crunchbase

• No price was readable: the pricing page returned a bot check, so prices are not listed.
• Business, the predictive tier, is sold through sales rather than by self-serve checkout.
• Monthly exports are capped at 2,000 rows on Pro and 5,000 on Business.
• The pages read describe company, funding and signal data and do not mention direct emails or phone numbers for contacts.

Apollo.io

Contact and company database

Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.

Credits for emails and phones

Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.

Email sequences

Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.

Chrome extension

Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.

Enrichment and waterfall

Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.

Dialer and call recording

A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.

Crunchbase

Private company coverage

The site says it holds more than 4 million private companies and processes over 30 million verified data updates a year.

Funding and investor data

Funding history, investor data and leadership changes for each company, with live financials.

Growth and heat scores

AI-powered insights such as Growth and Heat Scores that point to companies gaining momentum.

Predictions on Business

Crunchbase Business adds predictions on funding, growth, acquisition, IPO and other events, with CRM integrations and auto-enrichment.

Tracking and notes

Notifications when tracked companies change, a Kanban-style board, and notes and tags on company profiles.

Exports

Pro allows exports of up to 2,000 rows a month, and Business up to 5,000 rows a month.

Apollo.io

• Free$0

  900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.

• Basic$49

  per seat / month, billed annually, 30,000 credits a seat a year

  Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).

• Professional$79

  per seat / month, billed annually, 48,000 credits a seat a year

  Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.

• Organization$119

  per seat / month, billed annually, 72,000 credits a seat a year

  Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.

Crunchbase

Pricing could not be confirmed. See crunchbase.com.

Apollo.io

• Annual discount

  Save 24% with annual billing

  Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.

• Startups

  50% off for a year for early-stage startups

  Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.

Crunchbase

No public discounts listed.