Apollo.io vs RocketReach
We give Apollo.io and RocketReach the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Apollo.io
B2B contact database with built-in email sequences and a dialer
RocketReach
Contact database for finding work emails and phone numbers
How we grade them
| 2.4GPAApollo.ioFair | 2.4GPARocketReachFair | |
|---|---|---|
| Value for money | C$245 a month for five on Basic, billed yearly: $49 a seat, right at this category's dearer quarter ($49). That buys 30,000 credits a seat a year, about 2,500 a month each, pooled, at 1 credit an email and 8 a phone number. | CNo self-serve prices on record, as the pricing page turned our reader away, so it sits at the ordinary grade. The one figure on record: custom plans for teams of five or more start at $6,000 a year, with 20,000 exports a year per license. |
| Free plan and trial | CA free plan for good with 900 credits a seat a year, 2 sequences and 250 emails a day, plus a 14-day trial of the paid plans. But 900 a year is 75 a month, a cap you'll hit if you prospect every day. | CRocketReach's MCP page mentions a free plan, but we couldn't read its limits. A free plan with caps we can't name sits at the ordinary grade. |
| Features | BAbout 240 million contacts with emails and phone numbers, waterfall enrichment, unlimited sequences, a dialer, call recording and a Chrome extension. It covers the whole job, and the outreach after it. | BOver 700 million contacts with filters for skills, tech used and job changes, a Chrome extension, sequences, self-updating Autopilot lists, buyer signals, an API and an MCP server. It covers the whole job. |
| Ease of use | CNo App Store rating on record. It's a big web app with a database, sequences, mailboxes and a dialer, so expect a learning curve before it pays off. | CNo App Store rating on record. A single lookup is simple, but there's a big database to filter, plus sequences and Autopilot lists to set up before it does the lot. |
| Platforms and integrations | BWeb and a Chrome extension that works on LinkedIn, Gmail and CRMs, with Salesforce, HubSpot, Pipedrive, Outreach, Salesloft and Slack. No desktop or phone apps on record. | BWeb and a Chrome extension, with Salesforce, HubSpot, Outreach, Salesloft, Bullhorn and Zapier, plus an API and connectors for ChatGPT and Claude. No phone apps on record. |
| Best for | contact data and outreach in one account | looking up emails and numbers for sales and hiring |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Apollo.io and RocketReach. How we grade
Where they differ
- Apollo.io also covers sales pipeline.
At a glance
| Apollo.io | RocketReach | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $49 per seat / month, billed annually | Not published |
| Free plan | 900 credits per seat a year, granted monthly, 2 sequences, basic filters, 250 emails a day from 1 mailbox, and the Chrome extension. | RocketReach's MCP page refers to free and paid plans, but the free plan's limits could not be read. |
| Free trial | 14-day trial of Basic or Professional with 75 credits | None listed |
| Web | ||
| Browser extension | ||
| Made by | ZenLeads Inc. (Apollo.io) | RocketReach LLC |
| Price read from | apollo.io | Not confirmed |
| Checked | Oct 17, 2026 | Oct 17, 2026 |
Who each one suits
Apollo.io
- Sales teams that want contact data and outreach in one account
- Founders trying outbound prospecting on a free plan
- Reps who prospect from LinkedIn through a browser extension
RocketReach
- Sales and recruiting teams looking up individual contacts
- Prospecting from company websites and social profiles in Chrome
- Teams of five or more that want unlimited lookups on one contract
Worth knowing
Apollo.io
- Phone numbers cost 8 credits each against 1 for an email, and unused credits expire at the end of each billing cycle.
- All seats on an account must be on the same plan, and Organization requires at least 3 seats.
- Downgrades take effect at once with no refund, and annual plans cannot move to monthly mid-term.
- Inbound visitor identification costs $119 to $639 per team a month on top of a plan, billed annually.
RocketReach
- Prices could not be confirmed: the pricing page and help center answered automated readers with a bot check.
- Custom team plans are for teams of 5 or more and start at $6,000 a year, with 20,000 exports a year per license.
- The pages that could be read mention a desktop Chrome extension but no mobile apps or other browsers.
- RocketReach Verify, for checking emails already in a CRM, is in beta as an early-access program.
Key features
Apollo.io
- Contact and company database
- Search about 240 million contacts and 30 million companies by title, company, intent topics and other filters. Paid plans unlock advanced filters.
- Credits for emails and phones
- Revealing a verified email costs 1 credit and a phone number 8. Credits are pooled across the team, reset each billing cycle and do not roll over.
- Email sequences
- Multi-step outreach from connected mailboxes. The free plan allows 2 sequences and 250 emails a day; paid plans add unlimited sequences and any email provider.
- Chrome extension
- Shows emails and numbers for people on LinkedIn, company websites, Gmail and CRMs, and adds them to lists or sequences. Works on every plan.
- Enrichment and waterfall
- Fill in missing fields for CSV files, CRM records and API calls. From Basic, waterfall enrichment checks partner sources when Apollo has no match.
- Dialer and call recording
- A US dialer billed in credits, call recording with AI insights, and an Advanced Dialer add-on with parallel and international calling.
RocketReach
- Contact database
- Search people and companies with filters for skills, technologies used and recent role changes. Team plan pages cite over 700 million contacts and 60 million companies.
- Chrome extension
- Looks up contact details for a person spotted on a social network or a company website, with a tab for the company's size, revenue and contacts.
- Email sequences
- Multi-step sequences and single messages sent from RocketReach, with an AI writer, templates, and tracking of replies, clicks and bounces.
- Autopilot
- A beta feature that builds search lists that update themselves on a schedule and feeds new leads into sequences.
- Insights
- Company and contact signals such as news, buyer intent and tech stack, to time outreach and tailor messages.
- API and MCP
- A contact data API available on any plan, and an MCP server with a ChatGPT plugin and Claude connector on free and paid plans.
Plans
Apollo.io
Free$0
900 credits per seat a year, granted monthly. 2 sequences, basic filters, 25-record selection limit and 250 emails a day.
Basic$49
per seat / month, billed annually, 30,000 credits a seat a year
Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, email warmup and the US dialer (credits apply).
Professional$79
per seat / month, billed annually, 48,000 credits a seat a year
Adds A/Z testing, AI lead scoring, 4,000 minutes of call recording with AI insights and more automated workflows.
Organization$119
per seat / month, billed annually, 72,000 credits a seat a year
Minimum 3 seats. Adds 12 intent topics, 8,000 recording minutes, unlimited inbound routers, SSO and advanced security.
RocketReach
Pricing could not be confirmed. See rocketreach.co.
Ways to pay less
Apollo.io
- Annual discount
Save 24% with annual billing
Apollo's pricing page shows a 24% saving on paid plans when billed annually instead of monthly.
- Startups
50% off for a year for early-stage startups
Startups with fewer than 20 employees, no Apollo subscription and a link to a partner program get 50% off Basic or Professional for a year, up to 5 seats.
RocketReach
No public discounts listed.
