RB2B review (2026): is the free plan enough?
Identify website visitors and send them to Slack or your CRM
Black Friday: is there a RB2B sale?
RB2B report card
Fair · out of 4.0 · graded Nov 12, 2026
Best for naming website visitors in Slack
RB2B identifies website visitors and sends them to Slack or your CRM, with a free plan of 150 company-level resolutions a month. Person-level identification is US only, and coverage is stated as 15 to 20% on the cheaper plans.
Who RB2B is for
- Fits if your visitors are mostly in the US and you want names in Slack
- Works for a small team that will start on the free plan
Who RB2B is not for
- Skip it if your traffic is outside the US, since only company-level ID applies there
- Tight if you want coverage: 15 to 20% on Starter and Pro, 35 to 45% on Pro+
- Pricey if you go over: extra resolutions are 45 cents on Starter and 25 cents on Pro and Pro+
- Watch out: business emails and most integrations need Pro or above
Why RB2B gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for money$79 a month for 300 resolutions, $149 for 600. That's the dearer quarter of lead-finding tools, which starts at $74.
- BFree plan and trialA free plan with company-level identification, 150 resolutions a month and Slack alerts, plus a 7-day Pro+ trial with no card.
- CFeaturesVisitor resolution, hot pages, integrations and reporting. Person-level ID is US only and coverage is 15 to 20% on Starter and Pro.
- CEase of useNo store rating on record. A tracking script and integrations to set up.
- BPlatforms and integrationsWeb only, with seven integrations and no desktop or phone app.
What these grades rest on. Graded from this listing, whose facts were read from RB2B's own pages on 12 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/rb2b#review"><img src="https://toolgpa.com/badge/rb2b.svg" alt="RB2B: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where RB2B stands among lead and email finders
RB2B's GPA of 2.4 is higher than 21 of the 49 other lead and email finders we grade, and level with 12.
It stands best on free plan and trial (B, above 49 of 49) and worst on features (C, above 1).
Its paid plans start at $79 a month, against a middle price of $49 for the category: 31 of the 39 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 20 tools score higher and cost less.
Each grade against the category
Every bar is all 50 lead and email finders we grade, cut by the letter each got. RB2B’s own letter is outlined.
- CValue for moneyAbove 6 of 49, level with 27
- BFree plan and trialAbove 49 of 49
- CFeaturesAbove 1 of 49, level with 34
- CEase of useAbove 1 of 49, level with 32
- BPlatforms and integrationsAbove 9 of 49, level with 40
Price against what you get
Each dot is one of 40 lead and email finders. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep RB2B, or make your own?
Your call
You could make the core of RB2B for yourself: reports.
What you would give up is listed below. Whether that is worth the price is your call. It costs $948 a year.
What you could make
- Reports: an app builder makes this well.
- It runs in a browser, which is where something home-made would run too.
What you could not
- A tracking script and a database that counts every visit.
- It plugs into other products, Slack, Microsoft Teams and Clay among them.
What this rests on. RB2B’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is RB2B?
RB2B identifies visitors to a website and delivers each one as a resolution, either as a company or, in the US, as a named person with a LinkedIn profile. Results can go to Slack, Teams, a CRM or an outreach tool. There is a free company-level plan and paid plans priced by the number of monthly resolutions.
Worth knowing
- Person-level identification is US only; outside the US only company-level ID applies.
- Coverage is stated as 15-20% on Starter and Pro and 35-45% on Pro+.
- Extra resolutions cost 45 cents each on Starter and 25 cents on Pro and Pro+.
- Business emails and most integrations need Pro or above; Starter sends only LinkedIn URLs to Slack or Teams.
Key features
- Visitor resolution
- Each identified visitor counts as one resolution. Company-level ID works globally; person-level ID covers US visitors only.
- Hot pages and hot leads
- Tags high-intent page visits and filters visitors against an ideal customer profile, on Pro and Pro+.
- Integrations
- Slack and Teams on every plan. Pro and Pro+ add Clay, HubSpot, Salesforce, Zapier, webhooks, Apollo and CSV export.
- Visitor reporting
- Net-new and repeat visitors, top page visits and profiles by state, with pageview history and session recap on paid plans.
- Exclusions
- Exclude domains, URLs and lists so that known visitors do not use up resolutions.
- More domains
- Pro and Pro+ customers can add up to 5 more domains for $99 a month, and the site has an agency program.
RB2B pricing
As of Nov 12, 2026, RB2B has a free plan, and paid plans start at $79 per month for 300 resolutions, billing basis not shown.
- Starts at
- $79 per month for 300 resolutions, billing basis not shown
- Free plan
- Company-level visitor identification, 150 resolutions a month, with alerts to Slack.
- Free trial
- 7-day Pro+ trial or 1,000 credits, whichever comes first, no card required
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Company-level ID worldwide, 150 monthly resolutions, push to Slack. No person-level ID or emails. |
| Starter | $79per month for 300 resolutions, billing basis not shown | Person-level ID in the US, LinkedIn URLs to Slack or Teams, 15-20% coverage. No emails or other integrations. |
| Pro | $149per month for 600 resolutions, billing basis not shown | Adds business emails and all integrations; steps up to 2,500 resolutions. |
| Pro+ | $199per month for 600 resolutions, billing basis not shown | Premium Resolution with an identity graph waterfall and 35-45% coverage; self-serve up to 2.5 million resolutions. |
Read from rb2b.com on Nov 12, 2026. Prices change, so confirm with RB2B before you buy.
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Common questions
Does RB2B have an Android app?
No Android app was listed when its pages were read on Nov 12, 2026. RB2B is listed for Web.
Does RB2B have an iPhone app?
No iPhone app was listed when its pages were read on Nov 12, 2026. RB2B is listed for Web.
Is RB2B open source?
RB2B is not described as open source on its own site, as read on Nov 12, 2026.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 12, 2026.